{"id":1582,"date":"2026-03-25T13:02:18","date_gmt":"2026-03-25T13:02:18","guid":{"rendered":"https:\/\/www.viz-read.com\/cn\/external-factor-analysis-pest-model\/"},"modified":"2026-03-25T13:02:18","modified_gmt":"2026-03-25T13:02:18","slug":"external-factor-analysis-pest-model","status":"publish","type":"post","link":"https:\/\/www.viz-read.com\/cn\/external-factor-analysis-pest-model\/","title":{"rendered":"\u5916\u90e8\u56e0\u7d20\u5206\u6790\uff1a\u89e3\u6790PEST\u6a21\u578b"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Line art infographic illustrating the PEST Model framework for external factor analysis in strategic planning, featuring four key pillars: Political factors (government stability, tax policy, trade regulations, environmental and employment laws), Economic factors (GDP growth, interest rates, inflation, exchange rates, disposable income), Social factors (demographics, health consciousness, lifestyle trends, education levels, work attitudes), and Technological factors (R&amp;D activity, automation, internet infrastructure, disruptive technologies, intellectual property), plus a 6-step implementation process and framework variations including PESTLE, STEEPLE, and PESTEL\" decoding=\"async\" src=\"https:\/\/www.viz-read.com\/wp-content\/uploads\/2026\/03\/pest-model-external-factor-analysis-infographic-line-art.jpg\"\/><\/figure>\n<\/div>\n<p>\u5728\u6218\u7565\u89c4\u5212\u7684\u9886\u57df\u4e2d\uff0c\u4e86\u89e3\u5b8f\u89c2\u73af\u5883\u5bf9\u4e8e\u957f\u671f\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002\u5ffd\u89c6\u5916\u90e8\u529b\u91cf\u7684\u7ec4\u7ec7\u5f80\u5f80\u53ea\u80fd\u88ab\u52a8\u5e94\u5bf9\u53d8\u5316\uff0c\u800c\u65e0\u6cd5\u63d0\u524d\u9884\u89c1\u3002PEST\u6a21\u578b\u4e3a<strong>\u5916\u90e8\u56e0\u7d20\u5206\u6790<\/strong>\u63d0\u4f9b\u4e86\u57fa\u7840\u6846\u67b6\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u8bc6\u522b\u8d85\u51fa\u81ea\u8eab\u76f4\u63a5\u63a7\u5236\u8303\u56f4\u7684\u673a\u4f1a\u4e0e\u5a01\u80c1\u3002\u672c\u6587\u5168\u9762\u89e3\u6790\u4e86PEST\u5206\u6790\uff0c\u63a2\u8ba8\u5176\u7ec4\u6210\u90e8\u5206\u3001\u5e94\u7528\u65b9\u5f0f\u4ee5\u53ca\u6218\u7565\u4ef7\u503c\uff0c\u4e0d\u4f7f\u7528\u672f\u8bed\u5806\u780c\u6216\u5197\u4f59\u5185\u5bb9\u3002<\/p>\n<h2>\u4ec0\u4e48\u662fPEST\u6a21\u578b\uff1f\ud83d\udcca<\/h2>\n<p>PEST\u5206\u6790\u662f\u4e00\u79cd\u6218\u7565\u5de5\u5177\uff0c\u7528\u4e8e\u626b\u63cf\u4f01\u4e1a\u7684\u5916\u90e8\u73af\u5883\u3002\u5b83\u4ee3\u8868<strong>\u653f\u6cbb\u3001\u7ecf\u6d4e\u3001\u793e\u4f1a\u548c\u6280\u672f<\/strong>\u56e0\u7d20\u3002\u901a\u8fc7\u5c06\u8fd9\u4e9b\u8981\u7d20\u5206\u7c7b\uff0c\u51b3\u7b56\u8005\u80fd\u591f\u5168\u9762\u4e86\u89e3\u5f71\u54cd\u5176\u8fd0\u8425\u7684\u5e02\u573a\u72b6\u51b5\u3002<\/p>\n<ul>\n<li><strong>\u8d77\u6e90\uff1a<\/strong>\u8be5\u6846\u67b6\u4e8e20\u4e16\u7eaa60\u5e74\u4ee3\u63d0\u51fa\uff0c\u7ecf\u8fc7\u4e0d\u65ad\u53d1\u5c55\uff0c\u81f3\u4eca\u4ecd\u9002\u7528\u4e8e\u591a\u4e2a\u884c\u4e1a\u3002<\/li>\n<li><strong>\u76ee\u7684\uff1a<\/strong>\u5b83\u6709\u52a9\u4e8e\u7ec4\u7ec7\u5728\u5236\u5b9a\u6218\u7565\u65f6\u907f\u514d\u76f2\u70b9\u3002<\/li>\n<li><strong>\u5e94\u7528\uff1a<\/strong>\u9002\u7528\u4e8e\u5e02\u573a\u8fdb\u5165\u3001\u4ea7\u54c1\u53d1\u5e03\u548c\u5e74\u5ea6\u89c4\u5212\u5468\u671f\u3002<\/li>\n<\/ul>\n<p>\u8fd9\u79cd\u5206\u6790\u5e76\u4e0d\u53d6\u4ee3\u5185\u90e8\u5ba1\u8ba1\uff0c\u800c\u662f\u5bf9\u5176\u5f62\u6210\u8865\u5145\u3002\u5185\u90e8\u5206\u6790\u5173\u6ce8\u7684\u662f\u4f18\u52bf\u4e0e\u52a3\u52bf\uff0c\u800cPEST\u5219\u805a\u7126\u4e8e\u5916\u90e8\u4e16\u754c\u5e26\u6765\u7684\u673a\u9047\u4e0e\u5a01\u80c1\u3002<\/p>\n<h2>\u5916\u90e8\u5206\u6790\u7684\u56db\u5927\u652f\u67f1 \ud83d\udd0d<\/h2>\n<p>\u8981\u8fdb\u884c\u624e\u5b9e\u7684\u5206\u6790\uff0c\u5fc5\u987b\u5bf9\u6bcf\u4e00\u652f\u67f1\u8fdb\u884c\u8be6\u7ec6\u8003\u5bdf\u3002\u8fd9\u4e9b\u7c7b\u522b\u4ee3\u8868\u4e86\u5f71\u54cd\u7279\u5b9a\u5e02\u573a\u5185\u6240\u6709\u7ec4\u7ec7\u7684\u5b8f\u89c2\u73af\u5883\u529b\u91cf\u3002<\/p>\n<h3>1. \u653f\u6cbb\u56e0\u7d20 \ud83c\udfdb\ufe0f<\/h3>\n<p>\u653f\u6cbb\u56e0\u7d20\u6307\u7684\u662f\u653f\u5e9c\u5e72\u9884\u5982\u4f55\u5f71\u54cd\u7ecf\u6d4e\u548c\u5546\u4e1a\u9886\u57df\u3002\u8fd9\u4e9b\u56e0\u7d20\u901a\u5e38\u662fPEST\u5206\u6790\u4e2d\u6700\u5177\u6ce2\u52a8\u6027\u7684\u90e8\u5206\u3002<\/p>\n<ul>\n<li><strong>\u653f\u5e9c\u7a33\u5b9a\u6027\uff1a<\/strong>\u5f53\u524d\u653f\u5e9c\u662f\u5426\u7a33\u5b9a\uff1f\u653f\u6cbb\u52a8\u8361\u53ef\u80fd\u6270\u4e71\u4f9b\u5e94\u94fe\u3002<\/li>\n<li><strong>\u7a0e\u6536\u653f\u7b56\uff1a<\/strong>\u4f01\u4e1a\u7a0e\u7387\u7684\u53d8\u5316\u4f1a\u76f4\u63a5\u5f71\u54cd\u76c8\u5229\u80fd\u529b\u548c\u73b0\u91d1\u6d41\u3002<\/li>\n<li><strong>\u8d38\u6613\u6cd5\u89c4\uff1a<\/strong>\u5173\u7a0e\u3001\u914d\u989d\u548c\u8d38\u6613\u534f\u5b9a\u51b3\u5b9a\u4e86\u8fdb\u51fa\u53e3\u5546\u54c1\u7684\u6210\u672c\u3002<\/li>\n<li><strong>\u73af\u5883\u6cd5\u89c4\uff1a<\/strong>\u5173\u4e8e\u78b3\u6392\u653e\u6216\u5e9f\u7269\u5904\u7406\u7684\u6cd5\u89c4\u4f1a\u5f71\u54cd\u5236\u9020\u6210\u672c\u3002<\/li>\n<li><strong>\u5c31\u4e1a\u6cd5\u89c4\uff1a<\/strong>\u6700\u4f4e\u5de5\u8d44\u8981\u6c42\u548c\u52b3\u5de5\u6743\u5229\u4f1a\u5f71\u54cd\u8fd0\u8425\u9884\u7b97\u3002<\/li>\n<\/ul>\n<p>\u4f8b\u5982\uff0c\u4e00\u5bb6\u8ba1\u5212\u62d3\u5c55\u81f3\u65b0\u5730\u533a\u7684\u516c\u53f8\u5fc5\u987b\u7814\u7a76\u8be5\u5730\u533a\u7684\u653f\u6cbb\u73af\u5883\u3002\u5982\u679c\u4e00\u4e2a\u56fd\u5bb6\u6b63\u8d70\u5411\u4fdd\u62a4\u4e3b\u4e49\uff0c\u5173\u7a0e\u53ef\u80fd\u4f1a\u4fb5\u8680\u8fdb\u53e3\u539f\u6750\u6599\u7684\u5229\u6da6\u7a7a\u95f4\u3002<\/p>\n<h3>2. \u7ecf\u6d4e\u56e0\u7d20 \ud83d\udcb0<\/h3>\n<p>\u7ecf\u6d4e\u56e0\u7d20\u6d89\u53ca\u6574\u4e2a\u7ecf\u6d4e\u7684\u8868\u73b0\u3002\u8fd9\u4e9b\u53d8\u91cf\u4f1a\u5f71\u54cd\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u529b\u548c\u8d44\u672c\u6210\u672c\u3002<\/p>\n<ul>\n<li><strong>\u7ecf\u6d4e\u589e\u957f\uff1a<\/strong>GDP\u589e\u957f\u7387\u8868\u660e\u5e02\u573a\u662f\u6269\u5f20\u8fd8\u662f\u6536\u7f29\u3002<\/li>\n<li><strong>\u5229\u7387\uff1a<\/strong>\u9ad8\u5229\u7387\u4f1a\u589e\u52a0\u6269\u5f20\u6216\u5e93\u5b58\u878d\u8d44\u7684\u501f\u8d37\u6210\u672c\u3002<\/li>\n<li><strong>\u901a\u8d27\u81a8\u80c0\uff1a<\/strong>\u4ef7\u683c\u4e0a\u6da8\u4f1a\u589e\u52a0\u5546\u54c1\u548c\u670d\u52a1\u7684\u6210\u672c\uff0c\u53ef\u80fd\u538b\u7f29\u5229\u6da6\u7a7a\u95f4\u3002<\/li>\n<li><strong>\u6c47\u7387\uff1a<\/strong>\u6c47\u7387\u6ce2\u52a8\u4f1a\u5f71\u54cd\u6d77\u5916\u91c7\u8d2d\u6210\u672c\u4ee5\u53ca\u51fa\u53e3\u7684\u7ade\u4e89\u529b\u3002<\/li>\n<li><strong>\u53ef\u652f\u914d\u6536\u5165\uff1a<\/strong>\u6d88\u8d39\u8005\u53ef\u652f\u914d\u7684\u8d44\u91d1\u91cf\u51b3\u5b9a\u4e86\u5bf9\u975e\u5fc5\u9700\u54c1\u7684\u9700\u6c42\u3002<\/li>\n<\/ul>\n<table>\n<thead>\n<tr>\n<th>\u7ecf\u6d4e\u6307\u6807<\/th>\n<th>\u5bf9\u4e1a\u52a1\u7684\u5f71\u54cd<\/th>\n<th>\u6218\u7565\u5e94\u5bf9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7ecf\u6d4e\u8870\u9000<\/td>\n<td>\u6d88\u8d39\u8005\u652f\u51fa\u51cf\u5c11<\/td>\n<td>\u8f6c\u5411\u4ee5\u4ef7\u503c\u4e3a\u5bfc\u5411\u7684\u4ea7\u54c1<\/td>\n<\/tr>\n<tr>\n<td>\u9ad8\u901a\u80c0<\/td>\n<td>\u6295\u5165\u6210\u672c\u589e\u52a0<\/td>\n<td>\u8c03\u6574\u5b9a\u4ef7\u6216\u672c\u5730\u91c7\u8d2d<\/td>\n<\/tr>\n<tr>\n<td>\u4f4e\u5229\u7387<\/td>\n<td>\u8d44\u672c\u6210\u672c\u66f4\u4f4e<\/td>\n<td>\u6295\u8d44\u4e8e\u589e\u957f\u6216\u7814\u53d1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>3. \u793e\u4f1a\u56e0\u7d20 \ud83e\uddd1\u200d\ud83e\udd1d\u200d\ud83e\uddd1<\/h3>\n<p>\u793e\u4f1a\u56e0\u7d20\u6db5\u76d6\u5916\u90e8\u73af\u5883\u7684\u4eba\u53e3\u548c\u6587\u5316\u65b9\u9762\u3002\u8fd9\u4e9b\u8d8b\u52bf\u5851\u9020\u4e86\u6d88\u8d39\u8005\u884c\u4e3a\u548c\u52b3\u52a8\u529b\u7684\u671f\u671b\u3002<\/p>\n<ul>\n<li><strong>\u4eba\u53e3\u589e\u957f\uff1a<\/strong>\u8001\u9f84\u5316\u4eba\u53e3\u9700\u8981\u7684\u670d\u52a1\u4e0e\u4e0d\u65ad\u589e\u957f\u7684\u5e74\u8f7b\u4eba\u53e3\u4e0d\u540c\u3002<\/li>\n<li><strong>\u5065\u5eb7\u610f\u8bc6\uff1a<\/strong>\u5065\u5eb7\u8d8b\u52bf\u7684\u53d8\u5316\u4f1a\u5f71\u54cd\u98df\u54c1\u3001\u5065\u8eab\u548c\u4fdd\u9669\u884c\u4e1a\u3002<\/li>\n<li><strong>\u751f\u6d3b\u65b9\u5f0f\u7684\u6539\u53d8\uff1a<\/strong>\u8fdc\u7a0b\u5de5\u4f5c\u8d8b\u52bf\u6539\u53d8\u4e86\u5bf9\u5546\u4e1a\u5730\u4ea7\u7684\u9700\u6c42\u3002<\/li>\n<li><strong>\u6559\u80b2\u6c34\u5e73\uff1a<\/strong>\u66f4\u9ad8\u7684\u6559\u80b2\u6c34\u5e73\u53ef\u4ee5\u57f9\u517b\u51fa\u66f4\u719f\u7ec3\u7684\u52b3\u52a8\u529b\u548c\u66f4\u6709\u89c1\u8bc6\u7684\u6d88\u8d39\u8005\u3002<\/li>\n<li><strong>\u5bf9\u5de5\u4f5c\u7684\u6001\u5ea6\uff1a<\/strong>\u5bf9\u5de5\u4f5c\u4e0e\u751f\u6d3b\u5e73\u8861\u7684\u91cd\u89c6\u7a0b\u5ea6\u5f71\u54cd\u7740\u62db\u8058\u548c\u4eba\u5458\u7559\u5b58\u3002<\/li>\n<\/ul>\n<p>\u7406\u89e3\u8fd9\u4e9b\u7ec6\u5fae\u5dee\u522b\u5bf9\u4e8e\u5e02\u573a\u8425\u9500\u548c\u4ea7\u54c1\u5f00\u53d1\u81f3\u5173\u91cd\u8981\u3002\u4e00\u4e2a\u5ffd\u89c6\u53ef\u6301\u7eed\u6027\u8d8b\u52bf\u7684\u54c1\u724c\u53ef\u80fd\u4f1a\u53d1\u73b0\u81ea\u5df1\u5728\u5e74\u8f7b\u7fa4\u4f53\u4e2d\u5931\u53bb\u76f8\u5173\u6027\u3002<\/p>\n<h3>4. \u6280\u672f\u56e0\u7d20 \ud83d\udcf1<\/h3>\n<p>\u6280\u672f\u56e0\u7d20\u6db5\u76d6\u521b\u9020\u65b0\u5e02\u573a\u6216\u4f7f\u73b0\u6709\u4ea7\u54c1\u8fc7\u65f6\u7684\u521b\u65b0\u3002\u8fd9\u901a\u5e38\u662f\u53d8\u5316\u6700\u5feb\u7684\u7c7b\u522b\u3002<\/p>\n<ul>\n<li><strong>\u7814\u53d1\u6d3b\u52a8\uff1a<\/strong>\u884c\u4e1a\u7684\u521b\u65b0\u901f\u5ea6\u51b3\u5b9a\u4e86\u53d8\u5316\u7684\u8282\u594f\u3002<\/li>\n<li><strong>\u81ea\u52a8\u5316\uff1a<\/strong>\u81ea\u52a8\u5316\u53ef\u4ee5\u964d\u4f4e\u52b3\u52a8\u529b\u6210\u672c\uff0c\u4f46\u9700\u8981\u8d44\u672c\u6295\u5165\u3002<\/li>\n<li><strong>\u4e92\u8054\u7f51\u57fa\u7840\u8bbe\u65bd\uff1a<\/strong>\u8fde\u63a5\u901f\u5ea6\u51b3\u5b9a\u4e86\u6570\u5b57\u670d\u52a1\u7684\u53ef\u884c\u6027\u3002<\/li>\n<li><strong>\u98a0\u8986\u6027\u6280\u672f\uff1a<\/strong>\u4eba\u5de5\u667a\u80fd\u3001\u533a\u5757\u94fe\u6216\u4e91\u8ba1\u7b97\u53ef\u4ee5\u6539\u53d8\u5546\u4e1a\u6a21\u5f0f\u3002<\/li>\n<li><strong>\u77e5\u8bc6\u4ea7\u6743\uff1a<\/strong>\u4e13\u5229\u6cd5\u4fdd\u62a4\u521b\u65b0\u5e76\u754c\u5b9a\u7ade\u4e89\u4f18\u52bf\u3002<\/li>\n<\/ul>\n<h2>\u5982\u4f55\u8fdb\u884cPEST\u5206\u6790 \ud83d\udee0\ufe0f<\/h2>\n<p>\u6267\u884cPEST\u5206\u6790\u9700\u8981\u91c7\u7528\u7ed3\u6784\u5316\u7684\u65b9\u6cd5\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u4e00\u6b21\u5934\u8111\u98ce\u66b4\uff0c\u800c\u662f\u4e00\u9879\u4ee5\u6570\u636e\u4e3a\u9a71\u52a8\u7684\u6d3b\u52a8\u3002<\/p>\n<ol>\n<li><strong>\u786e\u5b9a\u8303\u56f4\uff1a<\/strong>\u786e\u5b9a\u6b63\u5728\u5206\u6790\u7684\u5177\u4f53\u5e02\u573a\u6216\u4ea7\u54c1\u7ebf\u3002\u5168\u7403\u6218\u7565\u6240\u9700\u5206\u6790\u4e0e\u672c\u5730\u6218\u7565\u4e0d\u540c\u3002<\/li>\n<li><strong>\u6536\u96c6\u6570\u636e\uff1a<\/strong>\u4ece\u53ef\u4fe1\u6765\u6e90\u6536\u96c6\u4fe1\u606f\u3002\u653f\u5e9c\u62a5\u544a\u3001\u884c\u4e1a\u671f\u520a\u548c\u7ecf\u6d4e\u9884\u6d4b\u662f\u5173\u952e\u3002<\/li>\n<li><strong>\u8bc6\u522b\u56e0\u7d20\uff1a<\/strong>\u5728\u56db\u4e2a\u7c7b\u522b\u4e0b\u5934\u8111\u98ce\u66b4\u5177\u4f53\u56e0\u7d20\u3002\u8981\u5177\u4f53\uff0c\u907f\u514d\u6a21\u7cca\u7684\u8868\u8ff0\u3002<\/li>\n<li><strong>\u8bc4\u4f30\u5f71\u54cd\uff1a<\/strong>\u8bc4\u4f30\u6bcf\u4e2a\u56e0\u7d20\u7684\u91cd\u8981\u6027\u3002\u54ea\u4e9b\u56e0\u7d20\u5e26\u6765\u6700\u5927\u98ce\u9669\u6216\u6700\u5927\u673a\u9047\uff1f<\/li>\n<li><strong>\u5236\u5b9a\u7b56\u7565\uff1a<\/strong> \u5c06\u53d1\u73b0\u8f6c\u5316\u4e3a\u53ef\u6267\u884c\u7684\u8ba1\u5212\u3002\u5982\u679c\u65b0\u7684\u7a0e\u6cd5\u5373\u5c06\u51fa\u53f0\uff0c\u5c31\u8c03\u6574\u9884\u7b97\u3002<\/li>\n<li><strong> \u76d1\u63a7\u4e0e\u66f4\u65b0\uff1a<\/strong> \u5916\u90e8\u73af\u5883\u4e0d\u65ad\u53d8\u5316\u3002\u6bcf\u5e74\u6216\u5728\u51fa\u73b0\u91cd\u5927\u53d8\u52a8\u65f6\u91cd\u65b0\u5ba1\u67e5\u5206\u6790\u3002<\/li>\n<\/ol>\n<h2> \u5c06\u53d1\u73b0\u878d\u5165\u6218\u7565 \ud83d\ude80<\/h2>\n<p> \u6536\u96c6\u6570\u636e\u53ea\u662f\u6210\u529f\u7684\u4e00\u534a\u3002\u771f\u6b63\u7684\u4ef7\u503c\u5728\u4e8e\u6574\u5408\u3002\u8fd9\u4e9b\u5916\u90e8\u56e0\u7d20\u5982\u4f55\u5f71\u54cd\u5185\u90e8\u6218\u7565\u89c4\u5212\uff1f<\/p>\n<ul>\n<li><strong> \u98ce\u9669\u7ba1\u7406\uff1a<\/strong> \u5982\u679c\u653f\u6cbb\u4e0d\u7a33\u5b9a\u7a0b\u5ea6\u9ad8\uff0c\u5c31\u5e94\u591a\u5143\u5316\u4f9b\u5e94\u94fe\uff0c\u4ee5\u51cf\u5c11\u5bf9\u5355\u4e00\u5730\u533a\u7684\u4f9d\u8d56\u3002<\/li>\n<li><strong> \u5e02\u573a\u8fdb\u5165\uff1a<\/strong> \u5982\u679c\u793e\u4f1a\u8d8b\u52bf\u504f\u5411\u79fb\u52a8\u4f7f\u7528\uff0c\u5c31\u5e94\u4f18\u5148\u5f00\u53d1\u4ee5\u79fb\u52a8\u4e3a\u4e3b\u7684\u5e73\u53f0\u3002<\/li>\n<li><strong> \u4ea7\u54c1\u5f00\u53d1\uff1a<\/strong> \u5982\u679c\u7ecf\u6d4e\u9884\u6d4b\u8868\u660e\u5c06\u51fa\u73b0\u8870\u9000\uff0c\u5c31\u5e94\u4e13\u6ce8\u4e8e\u8010\u7528\u6d88\u8d39\u54c1\uff0c\u800c\u975e\u5962\u4f88\u54c1\u3002<\/li>\n<li><strong> \u8d44\u6e90\u5206\u914d\uff1a<\/strong> \u5982\u679c\u6280\u672f\u53d8\u9769\u8fc5\u901f\uff0c\u5c31\u5e94\u589e\u52a0\u5bf9\u7814\u53d1\u7684\u9884\u7b97\u6295\u5165\uff0c\u51cf\u5c11\u5bf9\u957f\u671f\u57fa\u7840\u8bbe\u65bd\u7684\u6295\u5165\u3002<\/li>\n<\/ul>\n<p> \u8fd9\u79cd\u6574\u5408\u786e\u4fdd\u4e86\u6218\u7565\u5177\u6709\u97e7\u6027\u3002\u5b83\u4f7f\u7ec4\u7ec7\u4ece\u88ab\u52a8\u5e94\u5bf9\u8f6c\u53d8\u4e3a\u79ef\u6781\u4e3b\u52a8\u3002<\/p>\n<h2> \u5916\u90e8\u5206\u6790\u4e2d\u7684\u5e38\u89c1\u9677\u9631 \u26a0\ufe0f<\/h2>\n<p> \u5373\u4f7f\u7ecf\u9a8c\u4e30\u5bcc\u7684\u6218\u7565\u5bb6\u5728\u5206\u6790\u5916\u90e8\u73af\u5883\u65f6\u4e5f\u53ef\u80fd\u72af\u9519\u3002\u4e86\u89e3\u8fd9\u4e9b\u9677\u9631\u6709\u52a9\u4e8e\u4fdd\u6301\u5206\u6790\u7684\u51c6\u786e\u6027\u3002<\/p>\n<ul>\n<li><strong> \u786e\u8ba4\u504f\u8bef\uff1a<\/strong> \u53ea\u5bfb\u627e\u652f\u6301\u73b0\u6709\u5047\u8bbe\u7684\u6570\u636e\u3002\u5e94\u4e3b\u52a8\u5bfb\u627e\u76f8\u53cd\u7684\u8bc1\u636e\u3002<\/li>\n<li><strong> \u5ffd\u89c6\u5fae\u5f31\u4fe1\u53f7\uff1a<\/strong> \u53ea\u5173\u6ce8\u773c\u524d\u7684\u5a01\u80c1\uff0c\u800c\u5ffd\u89c6\u4e86\u6c14\u5019\u53d8\u5316\u6216\u4eba\u53e3\u7ed3\u6784\u53d8\u5316\u7b49\u957f\u671f\u8d8b\u52bf\u3002<\/li>\n<li><strong> \u9759\u6001\u5206\u6790\uff1a<\/strong> \u5c06\u5206\u6790\u89c6\u4e3a\u4e00\u6b21\u6027\u4e8b\u4ef6\u3002\u73af\u5883\u662f\u52a8\u6001\u53d8\u5316\u7684\u3002<\/li>\n<li><strong> \u7f3a\u4e4f\u5177\u4f53\u6027\uff1a<\/strong> \u4f7f\u7528\u201c\u7ecf\u6d4e\u6b63\u5728\u589e\u957f\u201d\u4e4b\u7c7b\u7684\u7b3c\u7edf\u8bf4\u6cd5\uff0c\u800c\u6ca1\u6709\u91cf\u5316\u589e\u957f\u7387\u6216\u5177\u4f53\u884c\u4e1a\u3002<\/li>\n<li><strong> \u5ffd\u89c6\u76f8\u4e92\u5173\u8054\u6027\uff1a<\/strong> \u5c06\u56e0\u7d20\u5b64\u7acb\u770b\u5f85\u3002\u7ecf\u6d4e\u56e0\u7d20\u5e38\u5e38\u5f71\u54cd\u793e\u4f1a\u8d8b\u52bf\uff0c\u800c\u793e\u4f1a\u8d8b\u52bf\u53c8\u53cd\u8fc7\u6765\u63a8\u52a8\u653f\u6cbb\u653f\u7b56\u3002<\/li>\n<\/ul>\n<h2> PEST \u53d8\u4f53\uff1a\u6269\u5c55\u5206\u6790\u6846\u67b6 \ud83d\udd0e<\/h2>\n<p> \u5c3d\u7ba1\u6807\u51c6\u7684 PEST \u6a21\u578b\u88ab\u5e7f\u6cdb\u4f7f\u7528\uff0c\u4f46\u4e3a\u4e86\u6ee1\u8db3\u7279\u5b9a\u9700\u6c42\uff0c\u4e5f\u5b58\u5728\u5404\u79cd\u53d8\u4f53\u3002\u8fd9\u4e9b\u4fee\u6539\u4e3a\u5206\u6790\u589e\u6dfb\u4e86\u6df1\u5ea6\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th> \u6a21\u578b<\/th>\n<th> \u989d\u5916\u56e0\u7d20<\/th>\n<th>\u6700\u4f73\u9002\u7528\u573a\u666f<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>PESTLE<\/td>\n<td>\u6cd5\u5f8b\u3001\u73af\u5883<\/td>\n<td>\u5408\u89c4\u8981\u6c42\u9ad8\u7684\u884c\u4e1a<\/td>\n<\/tr>\n<tr>\n<td>STEEPLE<\/td>\n<td>\u793e\u4f1a\u3001\u6280\u672f\u3001\u7ecf\u6d4e\u3001\u73af\u5883\u3001\u653f\u6cbb\u3001\u6cd5\u5f8b\u3001\u4f26\u7406<\/td>\n<td>\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u5173\u6ce8\u70b9<\/td>\n<\/tr>\n<tr>\n<td>PESTEL<\/td>\n<td>\u73af\u5883\u3001\u6cd5\u5f8b<\/td>\n<td>\u53ef\u6301\u7eed\u6027\u89c4\u5212<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u6a21\u578b\u7684\u9009\u62e9\u53d6\u51b3\u4e8e\u884c\u4e1a\u3002\u4f8b\u5982\uff0c\u5236\u836f\u516c\u53f8\u5fc5\u987b\u6bd4\u79d1\u6280\u521d\u521b\u4f01\u4e1a\u66f4\u4f18\u5148\u8003\u8651\u6cd5\u5f8b\u548c\u76d1\u7ba1\u56e0\u7d20\u3002<\/p>\n<h2>\u73b0\u5b9e\u5e94\u7528\u6848\u4f8b 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