{"id":1592,"date":"2026-03-25T02:41:44","date_gmt":"2026-03-25T02:41:44","guid":{"rendered":"https:\/\/www.viz-read.com\/cn\/external-environment-scanning-pest-analysis-methods\/"},"modified":"2026-03-25T02:41:44","modified_gmt":"2026-03-25T02:41:44","slug":"external-environment-scanning-pest-analysis-methods","status":"publish","type":"post","link":"https:\/\/www.viz-read.com\/cn\/external-environment-scanning-pest-analysis-methods\/","title":{"rendered":"PEST\u5206\u6790\u6307\u5357\uff1a\u5916\u90e8\u73af\u5883\u626b\u63cf\uff1aPEST\u5206\u6790\u65b9\u6cd5"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Whimsical infographic illustrating PEST Analysis methods for external environment scanning, featuring four macro-environmental pillars: Political (government policy, tax, trade), Economic (GDP, inflation, interest rates), Social (demographics, culture, lifestyle), and Technological (automation, innovation, infrastructure), plus a 6-step implementation workflow and key strategic benefits for business planning\" decoding=\"async\" src=\"https:\/\/www.viz-read.com\/wp-content\/uploads\/2026\/03\/pest-analysis-infographic-external-environment-scanning.jpg\"\/><\/figure>\n<\/div>\n<p>\u7406\u89e3\u5546\u4e1a\u73af\u5883\u662f\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\u7684\u6839\u672c\u3002\u7ec4\u7ec7\u65e0\u6cd5\u5728\u771f\u7a7a\u73af\u5883\u4e2d\u8fd0\u4f5c\uff1b\u5b83\u4eec\u5b58\u5728\u4e8e\u4e00\u4e2a\u590d\u6742\u7684\u5916\u90e8\u529b\u91cf\u7f51\u7edc\u4e2d\uff0c\u8fd9\u4e9b\u529b\u91cf\u5f71\u54cd\u7740\u7ee9\u6548\u548c\u6218\u7565\u3002\u5916\u90e8\u73af\u5883\u626b\u63cf\u63d0\u4f9b\u4e86\u8bc6\u522b\u3001\u76d1\u63a7\u548c\u8bc4\u4f30\u8fd9\u4e9b\u529b\u91cf\u7684\u673a\u5236\u3002\u5728\u4f17\u591a\u53ef\u7528\u7684\u6846\u67b6\u4e2d\uff0cPEST\u5206\u6790\u56e0\u5176\u7ed3\u6784\u5316\u8fd9\u79cd\u60c5\u62a5\u7684\u7a33\u5065\u65b9\u6cd5\u800c\u8131\u9896\u800c\u51fa\u3002\u8be5\u65b9\u6cd5\u5c06\u5b8f\u89c2\u73af\u5883\u56e0\u7d20\u5206\u4e3a\u56db\u4e2a\u4e0d\u540c\u7684\u652f\u67f1\uff1a\u653f\u6cbb\u3001\u7ecf\u6d4e\u3001\u793e\u4f1a\u548c\u6280\u672f\u3002\u901a\u8fc7\u7cfb\u7edf\u5730\u5ba1\u89c6\u8fd9\u4e9b\u9886\u57df\uff0c\u51b3\u7b56\u8005\u80fd\u591f\u5728\u673a\u4f1a\u548c\u5a01\u80c1\u663e\u73b0\u4e4b\u524d\u83b7\u5f97\u6e05\u6670\u7684\u8ba4\u8bc6\u3002<\/p>\n<p>\u672c\u6307\u5357\u8be6\u7ec6\u4ecb\u7ecd\u4e86\u5916\u90e8\u73af\u5883\u626b\u63cf\u7684\u673a\u5236\uff0c\u91cd\u70b9\u805a\u7126\u4e8ePEST\u5206\u6790\u65b9\u6cd5\u3002\u6211\u4eec\u5c06\u63a2\u8ba8\u6bcf\u4e2a\u7ec4\u6210\u90e8\u5206\uff0c\u8ba8\u8bba\u5b9e\u65bd\u6b65\u9aa4\uff0c\u5e76\u5f3a\u8c03\u8be5\u5de5\u5177\u5982\u4f55\u878d\u5165\u66f4\u5e7f\u6cdb\u7684\u6218\u7565\u89c4\u5212\uff0c\u800c\u65e0\u9700\u4f9d\u8d56\u7279\u5b9a\u7684\u8f6f\u4ef6\u89e3\u51b3\u65b9\u6848\u3002\u76ee\u6807\u662f\u63d0\u4f9b\u4e00\u79cd\u6e05\u6670\u4e14\u53ef\u64cd\u4f5c\u7684\u7406\u89e3\uff0c\u5e2e\u52a9\u5229\u7528\u5b8f\u89c2\u73af\u5883\u6570\u636e\u5b9e\u73b0\u66f4\u597d\u7684\u5546\u4e1a\u6210\u679c\u3002<\/p>\n<h2>\u7406\u89e3\u5916\u90e8\u73af\u5883\u626b\u63cf 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\ud83e\udde9<\/h2>\n<p>PEST\u5206\u6790\u662f\u4e00\u79cd\u6218\u7565\u5de5\u5177\uff0c\u7528\u4e8e\u8bc6\u522b\u548c\u5206\u6790\u5f71\u54cd\u7ec4\u7ec7\u7684\u5b8f\u89c2\u73af\u5883\u56e0\u7d20\u3002\u8be5\u7f29\u5199\u4ee3\u8868\u653f\u6cbb\u3001\u7ecf\u6d4e\u3001\u793e\u4f1a\u548c\u6280\u672f\u3002\u5c3d\u7ba1\u8be5\u6846\u67b6\u7b80\u5355\uff0c\u4f46\u5176\u5e94\u7528\u9700\u8981\u6df1\u5ea6\u548c\u7ec6\u81f4\u3002\u6bcf\u4e2a\u7c7b\u522b\u4ee3\u8868\u4e00\u7ec4\u56e0\u7d20\uff0c\u5f53\u5b83\u4eec\u7ed3\u5408\u5728\u4e00\u8d77\u65f6\uff0c\u63cf\u7ed8\u51fa\u5916\u90e8\u8fd0\u8425\u73af\u5883\u7684\u5168\u8c8c\u3002<\/p>\n<p>\u7ec4\u7ec7\u901a\u5e38\u901a\u8fc7\u589e\u52a0\u6cd5\u5f8b\u548c\u73af\u5883\u56e0\u7d20\uff0c\u5c06\u8be5\u6a21\u578b\u6269\u5c55\u4e3aPESTLE\u3002\u7136\u800c\uff0c\u6838\u5fc3\u7684PEST\u7ed3\u6784\u4ecd\u7136\u662f\u7406\u89e3\u5546\u4e1a\u73af\u5883\u6574\u4f53\u8f6e\u5ed3\u7684\u57fa\u7840\u3002\u4ee5\u4e0b\u662f\u6bcf\u4e2a\u652f\u67f1\u7684\u8be6\u7ec6\u5206\u6790\u3002<\/p>\n<h3>1. \u653f\u6cbb\u56e0\u7d20 \ud83c\udfdb\ufe0f<\/h3>\n<p>\u653f\u6cbb\u56e0\u7d20\u6d89\u53ca\u653f\u5e9c\u5bf9\u7ecf\u6d4e\u7684\u5e72\u9884\u3002\u8fd9\u4e9b\u56e0\u7d20\u5305\u62ec\u7a0e\u6536\u653f\u7b56\u3001\u52b3\u52a8\u6cd5\u3001\u73af\u5883\u6cd5\u3001\u8d38\u6613\u9650\u5236\u3001\u5173\u7a0e\u4ee5\u53ca\u653f\u6cbb\u7a33\u5b9a\u6027\u3002\u653f\u5e9c\u5bf9\u5546\u4e1a\u7684\u5f71\u54cd\u81f3\u5173\u91cd\u8981\uff0c\u4e14\u53ef\u80fd\u56e0\u9009\u4e3e\u5468\u671f\u6216\u653f\u7b56\u53d8\u5316\u800c\u8fc5\u901f\u6539\u53d8\u3002<\/p>\n<ul>\n<li><strong>\u653f\u5e9c\u7a33\u5b9a\u6027\uff1a<\/strong>\u5f53\u524d\u653f\u5e9c\u662f\u5426\u53ef\u80fd\u7ee7\u7eed\u6267\u653f\uff1f\u4e0d\u7a33\u5b9a\u4f1a\u4e3a\u6295\u8d44\u8005\u5e26\u6765\u4e0d\u786e\u5b9a\u6027\u3002<\/li>\n<li><strong>\u7a0e\u6536\u653f\u7b56\uff1a<\/strong>\u4f01\u4e1a\u7a0e\u7387\u7684\u53d8\u5316\u4f1a\u76f4\u63a5\u5f71\u54cd\u76c8\u5229\u80fd\u529b\u548c\u73b0\u91d1\u6d41\u3002<\/li>\n<li><strong>\u8d38\u6613\u76d1\u7ba1\uff1a<\/strong>\u5173\u7a0e\u548c\u914d\u989d\u4f1a\u5f71\u54cd\u539f\u6750\u6599\u8fdb\u53e3\u6216\u6210\u54c1\u51fa\u53e3\u7684\u6210\u672c\u3002<\/li>\n<li><strong>\u52b3\u52a8\u6cd5\uff1a<\/strong>\u6700\u4f4e\u5de5\u8d44\u8981\u6c42\u548c\u5de5\u4f1a\u89c4\u5b9a\u4f1a\u5f71\u54cd\u8fd0\u8425\u6210\u672c\u3002<\/li>\n<li><strong>\u8865\u8d34\uff1a<\/strong>\u653f\u5e9c\u5bf9\u7279\u5b9a\u884c\u4e1a\u7684\u652f\u6301\u53ef\u80fd\u5e26\u6765\u7ade\u4e89\u4f18\u52bf\u3002<\/li>\n<\/ul>\n<p>\u4f8b\u5982\uff0c\u73af\u5883\u653f\u7b56\u7684\u8f6c\u53d8\u53ef\u80fd\u8981\u6c42\u5236\u9020\u4f01\u4e1a\u6295\u8d44\u4e8e\u66f4\u6e05\u6d01\u7684\u6280\u672f\uff0c\u4ece\u800c\u6539\u53d8\u8d44\u672c\u652f\u51fa\u8ba1\u5212\u3002\u76f8\u53cd\uff0c\u8d38\u6613\u534f\u8bae\u53ef\u80fd\u4f1a\u964d\u4f4e\u8fdb\u53e3\u5546\u7684\u6210\u672c\u3002\u7406\u89e3\u8fd9\u4e9b\u52a8\u6001\u5bf9\u4e8e\u5408\u89c4\u548c\u6218\u7565\u5b9a\u4f4d\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<h3>2. \u7ecf\u6d4e\u56e0\u7d20 \ud83d\udcc9<\/h3>\n<p>\u7ecf\u6d4e\u56e0\u7d20\u5f71\u54cd\u6f5c\u5728\u5ba2\u6237\u7684\u8d2d\u4e70\u529b\u548c\u8d44\u672c\u6210\u672c\u3002\u8fd9\u4e9b\u56e0\u7d20\u901a\u5e38\u5177\u6709\u5468\u671f\u6027\uff0c\u96be\u4ee5\u9884\u6d4b\u3002\u5b83\u4eec\u51b3\u5b9a\u4e86\u7ecf\u6d4e\u7684\u6574\u4f53\u5065\u5eb7\u72b6\u51b5\u4ee5\u53ca\u7279\u5b9a\u884c\u4e1a\u5185\u7684\u5177\u4f53\u60c5\u51b5\u3002<\/p>\n<ul>\n<li><strong>\u7ecf\u6d4e\u589e\u957f\uff1a<\/strong> \u4ee5GDP\u8861\u91cf\uff0c\u8fd9\u53cd\u6620\u4e86\u5e02\u573a\u7684\u6574\u4f53\u5065\u5eb7\u72b6\u51b5\u3002\u589e\u957f\u901a\u5e38\u4f1a\u63a8\u52a8\u9700\u6c42\u3002<\/li>\n<li><strong>\u5229\u7387\uff1a<\/strong> \u9ad8\u5229\u7387\u4f1a\u589e\u52a0\u501f\u8d37\u6210\u672c\uff0c\u53ef\u80fd\u51cf\u7f13\u6269\u5f20\u548c\u6295\u8d44\u3002<\/li>\n<li><strong>\u901a\u8d27\u81a8\u80c0\u7387\uff1a<\/strong> \u9ad8\u901a\u80c0\u4f1a\u4fb5\u8680\u8d2d\u4e70\u529b\u5e76\u589e\u52a0\u6295\u5165\u6210\u672c\u3002<\/li>\n<li><strong>\u6c47\u7387\uff1a<\/strong> \u6c47\u7387\u6ce2\u52a8\u4f1a\u5f71\u54cd\u56fd\u9645\u8d38\u6613\u6210\u672c\u548c\u76c8\u5229\u80fd\u529b\u3002<\/li>\n<li><strong>\u53ef\u652f\u914d\u6536\u5165\uff1a<\/strong> \u5bb6\u5ead\u53ef\u7528\u4e8e\u652f\u51fa\u7684\u8d44\u91d1\u6570\u989d\u4f1a\u5f71\u54cd\u6d88\u8d39\u8005\u9700\u6c42\u3002<\/li>\n<\/ul>\n<p>\u5728\u7ecf\u6d4e\u8870\u9000\u671f\u95f4\uff0c\u6d88\u8d39\u8005\u53d8\u5f97\u66f4\u52a0\u6ce8\u91cd\u4ef7\u683c\uff0c\u503e\u5411\u4e8e\u9009\u62e9\u6027\u4ef7\u6bd4\u9ad8\u7684\u4ea7\u54c1\u800c\u975e\u9ad8\u7aef\u54c1\u724c\u3002\u5728\u7ecf\u6d4e\u7e41\u8363\u65f6\u671f\uff0c\u6574\u4f53\u9700\u6c42\u90fd\u4f1a\u589e\u52a0\u3002PEST\u5206\u6790\u5fc5\u987b\u8003\u8651\u5f53\u524d\u7684\u7ecf\u6d4e\u5468\u671f\u4ee5\u53ca\u672a\u6765\u51e0\u5e74\u7684\u9884\u6d4b\u3002<\/p>\n<h3>3. \u793e\u4f1a\u56e0\u7d20 \ud83d\udc65<\/h3>\n<p>\u793e\u4f1a\u56e0\u7d20\u6d89\u53ca\u5916\u90e8\u73af\u5883\u7684\u4eba\u6027\u5316\u65b9\u9762\uff0c\u5305\u62ec\u4eba\u53e3\u8d8b\u52bf\u3001\u6587\u5316\u89c4\u8303\u3001\u5065\u5eb7\u610f\u8bc6\u4ee5\u53ca\u751f\u6d3b\u65b9\u5f0f\u7684\u53d8\u5316\u3002\u8fd9\u4e9b\u56e0\u7d20\u901a\u5e38\u53d8\u5316\u7f13\u6162\uff0c\u4f46\u5bf9\u6d88\u8d39\u8005\u884c\u4e3a\u548c\u52b3\u52a8\u529b\u4f9b\u7ed9\u6709\u7740\u6df1\u8fdc\u5f71\u54cd\u3002<\/p>\n<ul>\n<li><strong>\u4eba\u53e3\u7edf\u8ba1\uff1a<\/strong> \u5e74\u9f84\u5206\u5e03\u3001\u4eba\u53e3\u589e\u957f\u7387\u548c\u8fc1\u79fb\u6a21\u5f0f\u3002<\/li>\n<li><strong>\u5065\u5eb7\u4e0e\u798f\u7949\uff1a<\/strong> \u5bf9\u5065\u8eab\u548c\u996e\u98df\u65e5\u76ca\u5173\u6ce8\u5f71\u54cd\u4e86\u98df\u54c1\u548c\u996e\u6599\u884c\u4e1a\u3002<\/li>\n<li><strong>\u6587\u5316\u6001\u5ea6\uff1a<\/strong> \u793e\u4f1a\u4ef7\u503c\u89c2\u5728\u53ef\u6301\u7eed\u6027\u6216\u591a\u6837\u6027\u65b9\u9762\u7684\u8f6c\u53d8\u3002<\/li>\n<li><strong>\u751f\u6d3b\u65b9\u5f0f\u53d8\u5316\uff1a<\/strong> \u8fdc\u7a0b\u5de5\u4f5c\u8d8b\u52bf\u6216\u57ce\u5e02\u5316\u7387\u3002<\/li>\n<li><strong>\u6559\u80b2\u6c34\u5e73\uff1a<\/strong> \u53ef\u7528\u52b3\u52a8\u529b\u7684\u6280\u80fd\u6c34\u5e73\u4f1a\u5f71\u54cd\u62db\u8058\u7b56\u7565\u3002<\/li>\n<\/ul>\n<p>\u4f8b\u5982\uff0c\u4eba\u53e3\u8001\u9f84\u5316\u4f1a\u50ac\u751f\u5bf9\u533b\u7597\u4fdd\u5065\u670d\u52a1\u548c\u9000\u4f11\u89c4\u5212\u4ea7\u54c1\u7684\u9700\u6c42\u3002\u5411\u8fdc\u7a0b\u5de5\u4f5c\u8f6c\u53d8\u5219\u6539\u53d8\u4e86\u5bf9\u5546\u4e1a\u529e\u516c\u7a7a\u95f4\u7684\u9700\u6c42\u3002\u8ba4\u8bc6\u5230\u8fd9\u4e9b\u793e\u4f1a\u53d8\u5316\uff0c\u6709\u52a9\u4e8e\u4f01\u4e1a\u8c03\u6574\u5176\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u4ee5\u6ee1\u8db3\u4e0d\u65ad\u53d8\u5316\u7684\u5ba2\u6237\u9700\u6c42\u3002<\/p>\n<h3>4. \u6280\u672f\u56e0\u7d20 \ud83d\udcbb<\/h3>\n<p>\u6280\u672f\u56e0\u7d20\u6d89\u53ca\u80fd\u591f\u521b\u9020\u65b0\u5e02\u573a\u3001\u98a0\u8986\u73b0\u6709\u5e02\u573a\u6216\u6539\u53d8\u751f\u4ea7\u6d41\u7a0b\u7684\u521b\u65b0\u3002\u8fd9\u5305\u62ec\u7814\u53d1\u6d3b\u52a8\u3001\u81ea\u52a8\u5316\u4ee5\u53ca\u6280\u672f\u6fc0\u52b1\u63aa\u65bd\u3002\u5728\u73b0\u4ee3\u65f6\u4ee3\uff0c\u6280\u672f\u5f80\u5f80\u662fPEST\u5206\u6790\u4e2d\u53d8\u5316\u6700\u5feb\u3001\u6700\u5177\u98a0\u8986\u6027\u7684\u56e0\u7d20\u3002<\/p>\n<ul>\n<li><strong>\u81ea\u52a8\u5316\uff1a<\/strong> \u673a\u5668\u4eba\u548c\u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u964d\u4f4e\u52b3\u52a8\u529b\u6210\u672c\u5e76\u63d0\u9ad8\u6548\u7387\u3002<\/li>\n<li><strong> \u4e92\u8054\u7f51\u63a5\u5165\uff1a<\/strong> \u8fde\u63a5\u6c34\u5e73\u51b3\u5b9a\u4e86\u7535\u5b50\u5546\u52a1\u7684\u53ef\u884c\u6027\u3002<\/li>\n<li><strong> \u8f6f\u4ef6\u521b\u65b0\uff1a<\/strong> \u65b0\u5de5\u5177\u53ef\u4ee5\u7b80\u5316\u8fd0\u8425\u6d41\u7a0b\u6216\u521b\u9020\u65b0\u7684\u5546\u4e1a\u6a21\u5f0f\u3002<\/li>\n<li><strong> \u77e5\u8bc6\u4ea7\u6743\uff1a<\/strong> \u4e13\u5229\u6cd5\u4fdd\u62a4\u521b\u65b0\uff0c\u4f46\u4e5f\u53ef\u80fd\u9650\u5236\u7ade\u4e89\u3002<\/li>\n<li><strong> \u57fa\u7840\u8bbe\u65bd\uff1a<\/strong> \u6570\u636e\u4e2d\u5fc3\u548c\u4ea4\u901a\u7f51\u7edc\u7684\u53ef\u7528\u6027\u3002<\/li>\n<\/ul>\n<p> \u7834\u574f\u6027\u53d8\u5316\u5f80\u5f80\u6765\u81ea\u884c\u4e1a\u5916\u90e8\u3002\u4e00\u5bb6\u79d1\u6280\u516c\u53f8\u53ef\u80fd\u4f7f\u4f20\u7edf\u670d\u52a1\u53d8\u5f97\u8fc7\u65f6\u3002\u56e0\u6b64\uff0c\u8ffd\u8e2a\u6280\u672f\u8d8b\u52bf\u4e0d\u4ec5\u5173\u4e4e\u5185\u90e8\u7814\u53d1\uff0c\u8fd8\u6d89\u53ca\u76d1\u63a7\u66f4\u5e7f\u6cdb\u7684\u6280\u672f\u73af\u5883\u3002<\/p>\n<h2> \u8fdb\u884cPEST\u5206\u6790 \ud83d\udcdd<\/h2>\n<p> \u5b9e\u65bdPEST\u5206\u6790\u9700\u8981\u6709\u6761\u7406\u7684\u65b9\u6cd5\u3002\u8fd9\u4e0d\u662f\u4e00\u6b21\u6027\u7684\u4efb\u52a1\uff0c\u800c\u662f\u4e00\u6b21\u5b9a\u671f\u7684\u56de\u987e\uff0c\u4ee5\u786e\u4fdd\u6218\u7565\u4fdd\u6301\u76f8\u5173\u6027\u3002\u8be5\u8fc7\u7a0b\u5305\u62ec\u6536\u96c6\u6570\u636e\u3001\u5206\u7c7b\u6574\u7406\u5e76\u89e3\u8bfb\u5176\u5f71\u54cd\u3002<\/p>\n<h3> \u5206\u6b65\u5b9e\u65bd<\/h3>\n<ol>\n<li><strong> \u660e\u786e\u76ee\u6807\uff1a<\/strong> \u660e\u786e\u5206\u6790\u5c06\u652f\u6301\u54ea\u9879\u51b3\u7b56\u3002\u662f\u7528\u4e8e\u65b0\u4ea7\u54c1\u53d1\u5e03\u3001\u5e02\u573a\u8fdb\u5165\uff0c\u8fd8\u662f\u5e74\u5ea6\u6218\u7565\u56de\u987e\uff1f<\/li>\n<li><strong> \u6536\u96c6\u6570\u636e\uff1a<\/strong> \u4ece\u65b0\u95fb\u6765\u6e90\u3001\u884c\u4e1a\u62a5\u544a\u3001\u653f\u5e9c\u51fa\u7248\u7269\u548c\u5b66\u672f\u671f\u520a\u4e2d\u6536\u96c6\u4fe1\u606f\u3002\u907f\u514d\u4f9d\u8d56\u5355\u4e00\u6765\u6e90\u3002<\/li>\n<li><strong> \u5206\u7c7b\u56e0\u7d20\uff1a<\/strong> \u5c06\u6536\u96c6\u5230\u7684\u4fe1\u606f\u5206\u7c7b\u5230\u653f\u6cbb\u3001\u7ecf\u6d4e\u3001\u793e\u4f1a\u548c\u6280\u672f\u56db\u4e2a\u7c7b\u522b\u4e2d\u3002<\/li>\n<li><strong> \u5206\u6790\u5f71\u54cd\uff1a<\/strong> \u786e\u5b9a\u6bcf\u4e2a\u56e0\u7d20\u7684\u76f8\u5173\u6027\u548c\u7d27\u8feb\u6027\u3002\u5b83\u662f\u5426\u6784\u6210\u5a01\u80c1\u6216\u673a\u9047\uff1f<\/li>\n<li><strong> \u5236\u5b9a\u7b56\u7565\uff1a<\/strong> \u6839\u636e\u53d1\u73b0\u5236\u5b9a\u884c\u52a8\u8ba1\u5212\u3002\u8c03\u6574\u76ee\u6807\u4ee5\u9002\u5e94\u5916\u90e8\u73b0\u5b9e\u3002<\/li>\n<li><strong> \u5b9a\u671f\u5ba1\u67e5\uff1a<\/strong> \u968f\u7740\u73af\u5883\u53d8\u5316\u53ca\u65f6\u66f4\u65b0\u5206\u6790\u3002\u5b8f\u89c2\u73af\u5883\u662f\u52a8\u6001\u53d8\u5316\u7684\u3002<\/li>\n<\/ol>\n<h3> \u6570\u636e\u6765\u6e90<\/h3>\n<p> \u53ef\u9760\u7684\u6570\u636e\u662f\u6709\u6548\u5206\u6790\u7684\u57fa\u7840\u3002\u6570\u636e\u6765\u6e90\u5305\u62ec\u653f\u5e9c\u7edf\u8ba1\u6570\u636e\u3001\u884c\u4e1a\u534f\u4f1a\u3001\u8d22\u7ecf\u65b0\u95fb\u548c\u5e02\u573a\u7814\u7a76\u673a\u6784\u3002\u6838\u5b9e\u4fe1\u606f\u6765\u6e90\u7684\u53ef\u4fe1\u5ea6\u975e\u5e38\u91cd\u8981\u3002\u8f76\u4e8b\u8bc1\u636e\u5e94\u8f85\u4ee5\u786c\u6570\u636e\u3002<\/p>\n<h2> \u5c06PEST\u4e0e\u5176\u4ed6\u5de5\u5177\u7ed3\u5408\u4f7f\u7528 \ud83e\udd1d<\/h2>\n<p> \u5c3d\u7ba1PEST\u672c\u8eab\u975e\u5e38\u5f3a\u5927\uff0c\u4f46\u4e0e\u5176\u4ed6\u6218\u7565\u6846\u67b6\u7ed3\u5408\u4f7f\u7528\u65f6\u6548\u679c\u6700\u4f73\u3002\u4f8b\u5982\uff0c\u5c06PEST\u4e0eSWOT\u5206\u6790\u7ed3\u5408\uff0c\u53ef\u4ee5\u4f7f\u7ec4\u7ec7\u5c06\u5916\u90e8\u56e0\u7d20\u8f6c\u5316\u4e3a\u5185\u90e8\u4f18\u52bf\u3001\u52a3\u52bf\u3001\u673a\u9047\u548c\u5a01\u80c1\u3002PEST\u4e2d\u8bc6\u522b\u51fa\u7684\u5916\u90e8\u56e0\u7d20\u5728SWOT\u4e2d\u6210\u4e3a\u673a\u9047\u548c\u5a01\u80c1\u3002<\/p>\n<p> \u6ce2\u7279\u4e94\u529b\u6a21\u578b\u4e5f\u53ef\u4ee5\u4e0ePEST\u76f8\u8f85\u76f8\u6210\u3002PEST\u5173\u6ce8\u5b8f\u89c2\u73af\u5883\uff0c\u800c\u6ce2\u7279\u4e94\u529b\u6a21\u578b\u5219\u5206\u6790\u5fae\u89c2\u73af\u5883\u548c\u884c\u4e1a\u7ade\u4e89\u3002\u7ed3\u5408\u4f7f\u7528\u4e24\u8005\u53ef\u4ee5\u5168\u9762\u5448\u73b0\u5546\u4e1a\u73af\u5883\u7684\u56fe\u666f\u3002<\/p>\n<h3>\u6846\u67b6\u6bd4\u8f83<\/h3>\n<table border=\"1\">\n<thead>\n<tr>\n<th>\u6846\u67b6<\/th>\n<th>\u91cd\u70b9<\/th>\n<th>\u6700\u9002\u5408\u7528\u4e8e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>PEST\u5206\u6790<\/td>\n<td>\u5b8f\u89c2\u73af\u5883<\/td>\n<td>\u6218\u7565\u89c4\u5212\u3001\u5e02\u573a\u8fdb\u5165<\/td>\n<\/tr>\n<tr>\n<td>SWOT\u5206\u6790<\/td>\n<td>\u5185\u90e8\u4e0e\u5916\u90e8<\/td>\n<td>\u6574\u4f53\u5065\u5eb7\u8bc4\u4f30<\/td>\n<\/tr>\n<tr>\n<td>\u6ce2\u7279\u4e94\u529b\u6a21\u578b<\/td>\n<td>\u884c\u4e1a\u7ade\u4e89<\/td>\n<td>\u7ade\u4e89\u7b56\u7565<\/td>\n<\/tr>\n<tr>\n<td>\u60c5\u666f\u89c4\u5212<\/td>\n<td>\u672a\u6765\u4e0d\u786e\u5b9a\u6027<\/td>\n<td>\u957f\u671f\u98ce\u9669\u7ba1\u7406<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u5e38\u89c1\u9519\u8bef\uff0c\u9700\u907f\u514d 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