{"id":1586,"date":"2026-03-25T02:41:44","date_gmt":"2026-03-25T02:41:44","guid":{"rendered":"https:\/\/www.viz-read.com\/ja\/external-environment-scanning-pest-analysis-methods\/"},"modified":"2026-03-25T02:41:44","modified_gmt":"2026-03-25T02:41:44","slug":"external-environment-scanning-pest-analysis-methods","status":"publish","type":"post","link":"https:\/\/www.viz-read.com\/ja\/external-environment-scanning-pest-analysis-methods\/","title":{"rendered":"PEST\u5206\u6790\u30ac\u30a4\u30c9\uff1a\u5916\u90e8\u74b0\u5883\u30b9\u30ad\u30e3\u30f3\uff1aPEST\u5206\u6790\u624b\u6cd5"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Whimsical infographic illustrating PEST Analysis methods for external environment scanning, featuring four macro-environmental pillars: Political (government policy, tax, trade), Economic (GDP, inflation, interest rates), Social (demographics, culture, lifestyle), and Technological (automation, innovation, infrastructure), plus a 6-step implementation workflow and key strategic benefits for business planning\" decoding=\"async\" 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\ud83c\udfdb\ufe0f<\/h3>\n<p>\u653f\u6cbb\u7684\u8981\u56e0\u306f\u3001\u653f\u5e9c\u304c\u7d4c\u6e08\u306b\u4ecb\u5165\u3059\u308b\u72b6\u6cc1\u306b\u95a2\u9023\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u7a0e\u5236\u3001\u52b4\u50cd\u6cd5\u3001\u74b0\u5883\u6cd5\u3001\u8cbf\u6613\u5236\u9650\u3001\u95a2\u7a0e\u3001\u653f\u6cbb\u7684\u5b89\u5b9a\u6027\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u653f\u5e9c\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u5bfe\u3059\u308b\u5f71\u97ff\u306f\u5927\u304d\u304f\u3001\u9078\u6319\u30b5\u30a4\u30af\u30eb\u3084\u653f\u7b56\u5909\u66f4\u306b\u3088\u3063\u3066\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u653f\u5e9c\u306e\u5b89\u5b9a\u6027\uff1a<\/strong>\u73fe\u5728\u306e\u653f\u6a29\u304c\u5f15\u304d\u7d9a\u304d\u6a29\u529b\u3092\u7dad\u6301\u3059\u308b\u53ef\u80fd\u6027\u306f\u3042\u308a\u307e\u3059\u304b\uff1f\u4e0d\u5b89\u5b9a\u3055\u306f\u6295\u8cc7\u5bb6\u306b\u3068\u3063\u3066\u4e0d\u78ba\u5b9f\u6027\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u7a0e\u5236\u653f\u7b56\uff1a<\/strong>\u6cd5\u4eba\u7a0e\u306e\u5909\u66f4\u306f\u3001\u5229\u76ca\u7387\u3068\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u306b\u76f4\u63a5\u7684\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/li>\n<li><strong>\u8cbf\u6613\u898f\u5236\uff1a<\/strong>\u95a2\u7a0e\u3084\u8f38\u5165\u5236\u9650\u306f\u3001\u539f\u6750\u6599\u306e\u8f38\u5165\u30b3\u30b9\u30c8\u3084\u5b8c\u6210\u54c1\u306e\u8f38\u51fa\u30b3\u30b9\u30c8\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/li>\n<li><strong>\u52b4\u50cd\u6cd5\uff1a<\/strong>\u6700\u4f4e\u8cc3\u91d1\u306e\u8981\u4ef6\u3084\u7d44\u5408\u898f\u5236\u306f\u3001\u904b\u7528\u30b3\u30b9\u30c8\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/li>\n<li><strong>\u88dc\u52a9\u91d1\uff1a<\/strong>\u653f\u5e9c\u304c\u7279\u5b9a\u306e\u696d\u754c\u306b\u5bfe\u3057\u3066\u652f\u63f4\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u304c\u751f\u307e\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u305f\u3068\u3048\u3070\u3001\u74b0\u5883\u653f\u7b56\u306e\u5909\u66f4\u306b\u3088\u308a\u3001\u88fd\u9020\u4f01\u696d\u304c\u30af\u30ea\u30fc\u30f3\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3078\u306e\u6295\u8cc7\u3092\u4f59\u5100\u306a\u304f\u3055\u308c\u308b\u5834\u5408\u304c\u3042\u308a\u3001\u8cc7\u672c\u652f\u51fa\u8a08\u753b\u304c\u5909\u66f4\u3055\u308c\u308b\u3002\u9006\u306b\u3001\u8cbf\u6613\u5354\u5b9a\u304c\u8f38\u5165\u696d\u8005\u306e\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u3053\u308c\u3089\u306e\u52d5\u5411\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u304a\u3088\u3073\u6226\u7565\u7684\u7acb\u5834\u306e\u78ba\u7acb\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002<\/p>\n<h3>2. \u7d4c\u6e08\u7684\u8981\u56e0 \ud83d\udcc9<\/h3>\n<p>\u7d4c\u6e08\u7684\u8981\u56e0\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u306e\u8cfc\u8cb7\u529b\u3068\u8cc7\u672c\u30b3\u30b9\u30c8\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3002\u3053\u308c\u3089\u306e\u8981\u56e0\u306f\u3057\u3070\u3057\u3070\u5faa\u74b0\u7684\u3067\u3042\u308a\u3001\u4e88\u6e2c\u304c\u96e3\u3057\u3044\u3002\u7d4c\u6e08\u5168\u4f53\u306e\u5065\u5168\u6027\u304a\u3088\u3073\u696d\u754c\u5185\u306e\u7279\u5b9a\u306e\u72b6\u6cc1\u3092\u6c7a\u5b9a\u3059\u308b\u3002<\/p>\n<ul>\n<li><strong>\u7d4c\u6e08\u6210\u9577\uff1a<\/strong>GDP\u306b\u3088\u3063\u3066\u6e2c\u5b9a\u3055\u308c\u3001\u5e02\u5834\u5168\u4f53\u306e\u5065\u5168\u6027\u3092\u793a\u3059\u3002\u6210\u9577\u306f\u901a\u5e38\u3001\u9700\u8981\u3092\u62bc\u3057\u4e0a\u3052\u308b\u3002<\/li>\n<li><strong>\u91d1\u5229\uff1a<\/strong>\u9ad8\u3044\u91d1\u5229\u306f\u501f\u308a\u5165\u308c\u30b3\u30b9\u30c8\u3092\u5897\u52a0\u3055\u305b\u3001\u62e1\u5927\u3084\u6295\u8cc7\u306e\u30b9\u30d4\u30fc\u30c9\u3092\u920d\u5316\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n<li><strong>\u30a4\u30f3\u30d5\u30ec\u7387\uff1a<\/strong>\u9ad8\u3044\u30a4\u30f3\u30d5\u30ec\u306f\u8cfc\u8cb7\u529b\u3092\u4f4e\u4e0b\u3055\u305b\u3001\u6295\u5165\u30b3\u30b9\u30c8\u3092\u5897\u52a0\u3055\u305b\u308b\u3002<\/li>\n<li><strong>\u70ba\u66ff\u30ec\u30fc\u30c8\uff1a<\/strong>\u70ba\u66ff\u306e\u5909\u52d5\u306f\u56fd\u969b\u8cbf\u6613\u306e\u30b3\u30b9\u30c8\u304a\u3088\u3073\u53ce\u76ca\u6027\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3002<\/li>\n<li><strong>\u53ef\u51e6\u5206\u6240\u5f97\uff1a<\/strong>\u5bb6\u5ead\u304c\u652f\u51fa\u306b\u4f7f\u3048\u308b\u91d1\u984d\u306f\u3001\u6d88\u8cbb\u8005\u9700\u8981\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3002<\/li>\n<\/ul>\n<p>\u4e0d\u6cc1\u671f\u306b\u306f\u6d88\u8cbb\u8005\u306f\u4fa1\u683c\u306b\u654f\u611f\u306b\u306a\u308a\u3001\u9ad8\u7d1a\u30d6\u30e9\u30f3\u30c9\u3088\u308a\u3082\u4fa1\u683c\u306e\u5b89\u3055\u3092\u91cd\u8996\u3059\u308b\u3002\u666f\u6c17\u304c\u597d\u8ee2\u3059\u308b\u6642\u671f\u306b\u306f\u3001\u9700\u8981\u304c\u5168\u4f53\u7684\u306b\u5897\u52a0\u3059\u308b\u3002PEST\u5206\u6790\u306f\u3001\u73fe\u5728\u306e\u7d4c\u6e08\u30b5\u30a4\u30af\u30eb\u3068\u4eca\u5f8c\u306e\u4e88\u6e2c\u3092\u8003\u616e\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n<h3>3. \u793e\u4f1a\u7684\u8981\u56e0 \ud83d\udc65<\/h3>\n<p>\u793e\u4f1a\u7684\u8981\u56e0\u306f\u3001\u5916\u90e8\u74b0\u5883\u306e\u4eba\u9593\u7684\u306a\u5074\u9762\u306b\u95a2\u9023\u3059\u308b\u3002\u3053\u308c\u306b\u306f\u4eba\u53e3\u52d5\u614b\u306e\u50be\u5411\u3001\u6587\u5316\u7684\u898f\u7bc4\u3001\u5065\u5eb7\u610f\u8b58\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u5909\u5316\u304c\u542b\u307e\u308c\u308b\u3002\u3053\u308c\u3089\u306e\u8981\u56e0\u306f\u3057\u3070\u3057\u3070\u3086\u3063\u304f\u308a\u3068\u5909\u5316\u3059\u308b\u304c\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u304a\u3088\u3073\u52b4\u50cd\u529b\u306e\u78ba\u4fdd\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3002<\/p>\n<ul>\n<li><strong>\u4eba\u53e3\u7d71\u8a08\uff1a<\/strong>\u5e74\u9f62\u69cb\u6210\u3001\u4eba\u53e3\u5897\u52a0\u7387\u3001\u79fb\u4f4f\u306e\u30d1\u30bf\u30fc\u30f3\u3002<\/li>\n<li><strong>\u5065\u5eb7\u3068\u30a6\u30a7\u30eb\u30cd\u30b9\uff1a<\/strong>\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u3084\u98df\u4e8b\u3078\u306e\u95a2\u5fc3\u304c\u9ad8\u307e\u308b\u3068\u3001\u98df\u54c1\u30fb\u98f2\u6599\u696d\u754c\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3002<\/li>\n<li><strong>\u6587\u5316\u7684\u306a\u4fa1\u5024\u89b3\uff1a<\/strong>\u6301\u7d9a\u53ef\u80fd\u6027\u3084\u591a\u69d8\u6027\u306b\u95a2\u3059\u308b\u793e\u4f1a\u7684\u4fa1\u5024\u89b3\u306e\u5909\u5316\u3002<\/li>\n<li><strong>\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u5909\u5316\uff1a<\/strong>\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u90fd\u5e02\u5316\u306e\u9032\u884c\u5ea6\u3002<\/li>\n<li><strong>\u6559\u80b2\u6c34\u6e96\uff1a<\/strong>\u5229\u7528\u53ef\u80fd\u306a\u52b4\u50cd\u529b\u306e\u30b9\u30ad\u30eb\u30ec\u30d9\u30eb\u306f\u3001\u63a1\u7528\u6226\u7565\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3002<\/li>\n<\/ul>\n<p>\u305f\u3068\u3048\u3070\u3001\u9ad8\u9f62\u5316\u3059\u308b\u4eba\u53e3\u306f\u533b\u7642\u30b5\u30fc\u30d3\u30b9\u3084\u9000\u8077\u8a08\u753b\u88fd\u54c1\u3078\u306e\u9700\u8981\u3092\u751f\u307f\u51fa\u3059\u3002\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u3078\u306e\u79fb\u884c\u306f\u3001\u5546\u696d\u30aa\u30d5\u30a3\u30b9\u30b9\u30da\u30fc\u30b9\u306e\u9700\u8981\u3092\u5909\u5316\u3055\u305b\u308b\u3002\u3053\u3046\u3057\u305f\u793e\u4f1a\u7684\u5909\u5316\u3092\u8a8d\u8b58\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5909\u5316\u3059\u308b\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3002<\/p>\n<h3>4. \u6280\u8853\u7684\u8981\u56e0 \ud83d\udcbb<\/h3>\n<p>\u6280\u8853\u7684\u8981\u56e0\u306f\u3001\u65b0\u5e02\u5834\u306e\u5275\u51fa\u3001\u65e2\u5b58\u5e02\u5834\u306e\u7834\u58ca\u3001\u751f\u7523\u30d7\u30ed\u30bb\u30b9\u306e\u5909\u66f4\u3092\u3082\u305f\u3089\u3059\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u542b\u3080\u3002\u7814\u7a76\u958b\u767a\u6d3b\u52d5\u3001\u81ea\u52d5\u5316\u3001\u6280\u8853\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u304c\u542b\u307e\u308c\u308b\u3002\u73fe\u4ee3\u306b\u304a\u3044\u3066\u306f\u3001\u6280\u8853\u306fPEST\u5206\u6790\u306e\u4e2d\u3067\u6700\u3082\u901f\u304f\u5909\u5316\u3057\u3001\u6700\u3082\u7834\u58ca\u7684\u306a\u8981\u7d20\u3067\u3042\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<ul>\n<li><strong>\u81ea\u52d5\u5316\uff1a<\/strong> \u30ed\u30dc\u30c6\u30a3\u30af\u30b9\u3068AI\u306f\u52b4\u50cd\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u3001\u52b9\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong> \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u63a5\u7d9a\uff1a<\/strong> \u63a5\u7d9a\u30ec\u30d9\u30eb\u306f\u96fb\u5b50\u5546\u53d6\u5f15\u306e\u5b9f\u73fe\u53ef\u80fd\u6027\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/li>\n<li><strong> \u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\uff1a<\/strong> \u65b0\u3057\u3044\u30c4\u30fc\u30eb\u306f\u696d\u52d9\u3092\u52b9\u7387\u5316\u3059\u308b\u304b\u3001\u65b0\u305f\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u5275\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong> \u77e5\u7684\u8ca1\u7523\uff1a<\/strong> \u7279\u8a31\u6cd5\u306f\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u4fdd\u8b77\u3059\u308b\u4e00\u65b9\u3067\u3001\u7af6\u4e89\u3092\u5236\u9650\u3059\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/li>\n<li><strong> \u30a4\u30f3\u30d5\u30e9\uff1a<\/strong> \u30c7\u30fc\u30bf\u30bb\u30f3\u30bf\u30fc\u304a\u3088\u3073\u8f38\u9001\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u53ef\u7528\u6027\u3002<\/li>\n<\/ul>\n<p> \u30c7\u30a3\u30b9\u30e9\u30d7\u30b7\u30e7\u30f3\u306f\u3057\u3070\u3057\u3070\u696d\u754c\u5916\u304b\u3089\u6765\u308b\u3002\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u304c\u4f1d\u7d71\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u9673\u8150\u5316\u3055\u305b\u308b\u3053\u3068\u304c\u3042\u308b\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u6280\u8853\u30c8\u30ec\u30f3\u30c9\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u3001\u5185\u90e8\u306eR&amp;D\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u5e83\u7bc4\u306a\u30c6\u30c3\u30af\u74b0\u5883\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u3067\u3082\u3042\u308b\u3002<\/p>\n<h2> PEST\u5206\u6790\u306e\u5b9f\u65bd \ud83d\udcdd<\/h2>\n<p> PEST\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u306b\u306f\u69cb\u9020\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002\u4e00\u5ea6\u304d\u308a\u306e\u4f5c\u696d\u3067\u306f\u306a\u304f\u3001\u6226\u7565\u306e\u95a2\u9023\u6027\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u5b9a\u671f\u7684\u306a\u898b\u76f4\u3057\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u306f\u3001\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3001\u5206\u985e\u3001\u5f71\u97ff\u306e\u89e3\u91c8\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<h3> \u30b9\u30c6\u30c3\u30d7\u30d0\u30a4\u30b9\u30c6\u30c3\u30d7\u306e\u5b9f\u65bd<\/h3>\n<ol>\n<li><strong>\u76ee\u7684\u306e\u5b9a\u7fa9\uff1a<\/strong> \u5206\u6790\u304c\u652f\u63f4\u3059\u308b\u610f\u601d\u6c7a\u5b9a\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3002\u65b0\u88fd\u54c1\u306e\u30ed\u30fc\u30f3\u30c1\u3001\u5e02\u5834\u9032\u51fa\u3001\u307e\u305f\u306f\u5e74\u6b21\u6226\u7565\u30ec\u30d3\u30e5\u30fc\u306e\u305f\u3081\u304b\uff1f<\/li>\n<li><strong>\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\uff1a<\/strong> \u30cb\u30e5\u30fc\u30b9\u30bd\u30fc\u30b9\u3001\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3001\u653f\u5e9c\u51fa\u7248\u7269\u3001\u5b66\u8853\u96d1\u8a8c\u304b\u3089\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u3002\u5358\u4e00\u306e\u30bd\u30fc\u30b9\u306b\u4f9d\u5b58\u3057\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u3002<\/li>\n<li><strong>\u8981\u56e0\u306e\u5206\u985e\uff1a<\/strong> \u53ce\u96c6\u3057\u305f\u60c5\u5831\u3092\u653f\u6cbb\u7684\u3001\u7d4c\u6e08\u7684\u3001\u793e\u4f1a\u7684\u3001\u6280\u8853\u7684\u3068\u3044\u3046\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5206\u985e\u3059\u308b\u3002<\/li>\n<li><strong>\u5f71\u97ff\u306e\u5206\u6790\uff1a<\/strong> \u5404\u8981\u56e0\u306e\u95a2\u9023\u6027\u3068\u7dca\u6025\u6027\u3092\u5224\u65ad\u3059\u308b\u3002\u305d\u308c\u306f\u8105\u5a01\u304b\u6a5f\u4f1a\u304b\uff1f<\/li>\n<li><strong>\u6226\u7565\u306e\u958b\u767a\uff1a<\/strong> \u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u884c\u52d5\u8a08\u753b\u3092\u4f5c\u6210\u3059\u308b\u3002\u5916\u90e8\u306e\u73fe\u5b9f\u306b\u5408\u308f\u305b\u3066\u76ee\u6a19\u3092\u8abf\u6574\u3059\u308b\u3002<\/li>\n<li><strong>\u5b9a\u671f\u7684\u306a\u898b\u76f4\u3057\uff1a<\/strong> \u60c5\u52e2\u306e\u5909\u5316\u306b\u5fdc\u3058\u3066\u5206\u6790\u3092\u66f4\u65b0\u3059\u308b\u3002\u30de\u30af\u30ed\u74b0\u5883\u306f\u52d5\u7684\u3067\u3042\u308b\u3002<\/li>\n<\/ol>\n<h3>\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9<\/h3>\n<p>\u4fe1\u983c\u3067\u304d\u308b\u30c7\u30fc\u30bf\u306f\u6b63\u5f53\u306a\u5206\u6790\u306e\u57fa\u76e4\u3067\u3059\u3002\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306b\u306f\u653f\u5e9c\u7d71\u8a08\u3001\u696d\u754c\u56e3\u4f53\u3001\u91d1\u878d\u30cb\u30e5\u30fc\u30b9\u3001\u5e02\u5834\u8abf\u67fb\u4f1a\u793e\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u30bd\u30fc\u30b9\u306e\u4fe1\u983c\u6027\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u8a71\u984c\u306e\u8a71\u306f\u3001\u5b9f\u30c7\u30fc\u30bf\u3067\u88dc\u5b8c\u3059\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n<h2>PEST\u3092\u4ed6\u306e\u30c4\u30fc\u30eb\u3068\u7d71\u5408\u3059\u308b \ud83e\udd1d<\/h2>\n<p>PEST\u306f\u5358\u72ec\u3067\u3082\u5f37\u529b\u3067\u3059\u304c\u3001\u4ed6\u306e\u6226\u7565\u7684\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u6700\u3082\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001PEST\u3092SWOT\u5206\u6790\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5916\u90e8\u8981\u56e0\u3092\u5185\u90e8\u306e\u5f37\u307f\u3001\u5f31\u307f\u3001\u6a5f\u4f1a\u3001\u8105\u5a01\u306b\u5909\u63db\u3067\u304d\u307e\u3059\u3002PEST\u3067\u7279\u5b9a\u3055\u308c\u305f\u5916\u90e8\u8981\u56e0\u304c\u3001SWOT\u306e\u6a5f\u4f1a\u3068\u8105\u5a01\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30dd\u30fc\u30bf\u30fc\u306e5\u529b\u5206\u6790\u3082PEST\u3092\u88dc\u5b8c\u3067\u304d\u307e\u3059\u3002PEST\u306f\u30de\u30af\u30ed\u74b0\u5883\u306b\u6ce8\u76ee\u3059\u308b\u4e00\u65b9\u3067\u3001\u30dd\u30fc\u30bf\u30fc\u306e5\u529b\u5206\u6790\u306f\u30df\u30af\u30ed\u74b0\u5883\u3068\u696d\u754c\u7af6\u4e89\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u4e21\u8005\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306e\u5305\u62ec\u7684\u306a\u59ff\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6bd4\u8f03<\/h3>\n<table border=\"1\">\n<thead>\n<tr>\n<th>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/th>\n<th>\u7126\u70b9<\/th>\n<th>\u6700\u3082\u9069\u3057\u3066\u3044\u308b\u7528\u9014<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>PEST\u5206\u6790<\/td>\n<td>\u30de\u30af\u30ed\u74b0\u5883<\/td>\n<td>\u6226\u7565\u7acb\u6848\u3001\u5e02\u5834\u53c2\u5165<\/td>\n<\/tr>\n<tr>\n<td>SWOT\u5206\u6790<\/td>\n<td>\u5185\u90e8\u304a\u3088\u3073\u5916\u90e8<\/td>\n<td>\u5168\u4f53\u7684\u306a\u5065\u5eb7\u72b6\u614b\u306e\u8a55\u4fa1<\/td>\n<\/tr>\n<tr>\n<td>\u30dd\u30fc\u30bf\u30fc\u306e5\u529b\u5206\u6790<\/td>\n<td>\u696d\u754c\u7af6\u4e89<\/td>\n<td>\u7af6\u4e89\u6226\u7565<\/td>\n<\/tr>\n<tr>\n<td>\u30b7\u30ca\u30ea\u30aa\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0<\/td>\n<td>\u5c06\u6765\u306e\u4e0d\u78ba\u5b9f\u6027<\/td>\n<td>\u9577\u671f\u30ea\u30b9\u30af\u7ba1\u7406<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u907f\u3051\u308b\u3079\u304d\u4e00\u822c\u7684\u306a\u30df\u30b9 \u274c<\/h2>\n<p>\u3057\u3063\u304b\u308a\u3068\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u3042\u3063\u3066\u3082\u3001\u5206\u6790\u30d7\u30ed\u30bb\u30b9\u4e2d\u306b\u8aa4\u308a\u304c\u751f\u3058\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u822c\u7684\u306a\u843d\u3068\u3057\u7a74\u3092\u8a8d\u8b58\u3059\u308b\u3053\u3068\u3067\u3001\u51fa\u529b\u304c\u5b9f\u884c\u53ef\u80fd\u3067\u6b63\u78ba\u3067\u3042\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u4e00\u822c\u5316\u3057\u3059\u304e:<\/strong>\u7279\u5b9a\u306e\u5730\u57df\u3084\u30bb\u30af\u30bf\u30fc\u306b\u7279\u6709\u306e\u8981\u56e0\u3092\u3001\u666e\u904d\u7684\u306a\u3082\u306e\u3068\u3057\u3066\u6271\u3046\u3053\u3068\u3002<\/li>\n<li><strong>\u9759\u7684\u5206\u6790:<\/strong>\u74b0\u5883\u3092\u5909\u5316\u3057\u306a\u3044\u3082\u306e\u3068\u3057\u3066\u6271\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u52d5\u7684\u3067\u3042\u308b\u3068\u6349\u3048\u308b\u3053\u3068\u3002<\/li>\n<li><strong>\u5fae\u5f31\u306a\u30b7\u30b0\u30ca\u30eb\u3092\u7121\u8996\u3059\u308b:<\/strong>\u9855\u8457\u306a\u30c8\u30ec\u30f3\u30c9\u306b\u306e\u307f\u6ce8\u76ee\u3057\u3001\u5927\u304d\u306a\u6df7\u4e71\u3092\u5f15\u304d\u8d77\u3053\u3059\u53ef\u80fd\u6027\u306e\u3042\u308b\u5fae\u7d30\u306a\u5909\u5316\u3092\u898b\u9003\u3059\u3053\u3068\u3002<\/li>\n<li><strong>\u6a2a\u65ad\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u4e0d\u8db3:<\/strong>\u5206\u6790\u3092\u6226\u7565\u30c1\u30fc\u30e0\u306b\u9650\u5b9a\u3059\u308b\u3053\u3068\u3002\u55b6\u696d\u3001\u904b\u7528\u3001\u4eba\u4e8b\u3082\u305d\u308c\u305e\u308c\u306e\u8996\u70b9\u3092\u63d0\u4f9b\u3059\u3079\u304d\u3067\u3042\u308b\u3002<\/li>\n<li><strong>\u30c7\u30fc\u30bf\u904e\u591a:<\/strong>\u95a2\u9023\u6027\u3092\u7d5e\u308a\u8fbc\u307e\u305a\u306b\u3001\u3042\u307e\u308a\u306b\u3082\u591a\u304f\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3002<\/li>\n<\/ul>\n<h2>PEST\u5206\u6790\u306e\u5229\u70b9 \u2705<\/h2>\n<p>\u9069\u5207\u306b\u5b9f\u884c\u3055\u308c\u308c\u3070\u3001PEST\u5206\u6790\u306f\u7d44\u7e54\u306b\u5927\u304d\u306a\u5229\u70b9\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u6df7\u6c8c\u3068\u3057\u305f\u72b6\u6cc1\u306b\u69cb\u9020\u3092\u4e0e\u3048\u3001\u66d6\u6627\u306a\u61f8\u5ff5\u3092\u5177\u4f53\u7684\u306a\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u306b\u5909\u63db\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u660e\u78ba\u6027\uff1a<\/strong>\u8907\u96d1\u306a\u5916\u90e8\u74b0\u5883\u3092\u3001\u7ba1\u7406\u53ef\u80fd\u306a\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u7c21\u7d20\u5316\u3059\u308b\u3002<\/li>\n<li><strong>\u6574\u5408\u6027\uff1a<\/strong>\u3059\u3079\u3066\u306e\u90e8\u9580\u304c\u5916\u90e8\u74b0\u5883\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3059\u308b\u3002<\/li>\n<li><strong>\u80fd\u52d5\u6027\uff1a<\/strong>\u53cd\u5fdc\u304b\u3089\u4e88\u9632\u3078\u306e\u30de\u30a4\u30f3\u30c9\u30bb\u30c3\u30c8\u306e\u8ee2\u63db\u3092\u4fc3\u3059\u3002<\/li>\n<li><strong>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff1a<\/strong>\u6226\u7565\u7684\u30ea\u30b9\u30af\u3068\u6a5f\u4f1a\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3059\u308b\u305f\u3081\u306e\u5171\u901a\u8a00\u8a9e\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/li>\n<li><strong>\u52b9\u7387\u6027\uff1a<\/strong>\u91cd\u8981\u306a\u5916\u90e8\u8981\u56e0\u3092\u5f37\u8abf\u3059\u308b\u3053\u3068\u3067\u3001\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u3059\u308b\u3002<\/li>\n<\/ul>\n<h2>\u9650\u754c\u3068\u8003\u616e\u4e8b\u9805 \u26a0\ufe0f<\/h2>\n<p>\u3069\u3093\u306a\u30c4\u30fc\u30eb\u3082\u5b8c\u74a7\u3067\u306f\u306a\u3044\u3002PEST\u5206\u6790\u306e\u9650\u754c\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u9069\u5207\u306a\u4f7f\u3044\u65b9\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002<\/p>\n<ul>\n<li><strong>\u7c21\u7565\u5316\uff1a<\/strong>4\u3064\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306f\u3001\u8981\u56e0\u9593\u306e\u8907\u96d1\u306a\u76f8\u4e92\u4f5c\u7528\u3092\u904e\u5ea6\u306b\u5358\u7d14\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n<li><strong>\u4e3b\u89b3\u6027\uff1a<\/strong>\u30c7\u30fc\u30bf\u306e\u89e3\u91c8\u306f\u3001\u5206\u6790\u8005\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n<li><strong>\u5909\u5316\u306e\u901f\u3055\uff1a<\/strong>\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u5206\u91ce\u3067\u306f\u3001\u5206\u6790\u304c\u3059\u3050\u306b\u9673\u8150\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n<li><strong>\u5185\u90e8\u7684\u8996\u70b9\uff1a<\/strong>\u5185\u90e8\u306e\u80fd\u529b\u3084\u6587\u5316\u3092\u8003\u616e\u3057\u3066\u3044\u306a\u3044\u3002<\/li>\n<\/ul>\n<p>\u7d44\u7e54\u306fPEST\u3092\u591a\u6570\u306e\u5165\u529b\u306e\u4e00\u3064\u3068\u3057\u3066\u6349\u3048\u308b\u3079\u304d\u3067\u3042\u308b\u3002\u5358\u72ec\u3067\u6226\u7565\u3092\u6c7a\u5b9a\u3059\u3079\u304d\u3067\u306f\u306a\u304f\u3001\u5e83\u7bc4\u306a\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3092\u652f\u63f4\u3059\u308b\u3082\u306e\u3068\u3059\u308b\u3079\u304d\u3067\u3042\u308b\u3002<\/p>\n<h2>\u5b9f\u969b\u306e\u5fdc\u7528\u4f8b 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