{"id":1555,"date":"2026-03-26T23:42:43","date_gmt":"2026-03-26T23:42:43","guid":{"rendered":"https:\/\/www.viz-read.com\/vi\/pest-analysis-template-students\/"},"modified":"2026-03-26T23:42:43","modified_gmt":"2026-03-26T23:42:43","slug":"pest-analysis-template-students","status":"publish","type":"post","link":"https:\/\/www.viz-read.com\/vi\/pest-analysis-template-students\/","title":{"rendered":"M\u1eabu Ph\u00e2n t\u00edch PEST: Khung H\u01b0\u1edbng D\u1eabn T\u1eebng B\u01b0\u1edbc D\u00e0nh Cho H\u1ecdc Sinh"},"content":{"rendered":"
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\"Child-style<\/figure>\n<\/div>\n

L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a gi\u00e1o d\u1ee5c kinh doanh. D\u00f9 b\u1ea1n \u0111ang h\u1ecdc kinh t\u1ebf, ti\u1ebfp th\u1ecb hay qu\u1ea3n tr\u1ecb, vi\u1ec7c hi\u1ec3u r\u00f5 m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t cho th\u00e0nh c\u00f4ng. M\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t cho m\u1ee5c \u0111\u00edch n\u00e0y l\u00e0ph\u00e2n t\u00edch PEST<\/strong>. Khung n\u00e0y gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 then ch\u1ed1t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ed9t t\u1ed5 ch\u1ee9c ho\u1eb7c d\u1ef1 \u00e1n. \u0110\u1ed1i v\u1edbi h\u1ecdc sinh, th\u00e0nh th\u1ea1o c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi \u0111i\u1ec3m s\u1ed1 cao h\u01a1n, ph\u1ea1m vi d\u1ef1 \u00e1n r\u00f5 r\u00e0ng h\u01a1n v\u00e0 hi\u1ec3u s\u00e2u s\u1eafc h\u01a1n v\u1ec1 \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng.<\/p>\n

H\u01b0\u1edbng d\u1eabn n\u00e0y cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 m\u1eabu ph\u00e2n t\u00edch PEST. Ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u c\u00e1ch x\u00e2y d\u1ef1ng n\u00f3, t\u1eebng ch\u1eef c\u00e1i \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec, v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng v\u00e0o c\u00e1c b\u00e0i t\u1eadp h\u1ecdc thu\u1eadt m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ee5 thu\u1ed9c v\u00e0o ph\u1ea7n m\u1ec1m c\u1ee5 th\u1ec3. B\u1ea1n s\u1ebd h\u1ecdc c\u00e1ch thu th\u1eadp d\u1eef li\u1ec7u, ph\u00e2n lo\u1ea1i r\u1ee7i ro v\u00e0 tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 m\u1ed9t c\u00e1ch logic.<\/p>\n

\ud83d\udd0d Hi\u1ec3u r\u00f5 Khung PEST<\/h2>\n

PEST l\u00e0 vi\u1ebft t\u1eaft c\u1ee7aCh\u00ednh tr\u1ecb<\/strong>, Kinh t\u1ebf<\/strong>, X\u00e3 h\u1ed9i<\/strong>, v\u00e0C\u00f4ng ngh\u1ec7<\/strong>. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 qu\u00e9t m\u00f4i tr\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 hi\u1ec3u c\u00e1c y\u1ebfu t\u1ed1 v\u0129 m\u00f4. Kh\u00e1c v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch n\u1ed9i b\u1ed9 t\u1eadp trung v\u00e0o \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu, PEST t\u1eadp trung v\u00e0o c\u00e1c l\u1ef1c l\u01b0\u1ee3ng b\u00ean ngo\u00e0i m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t tr\u1ef1c ti\u1ebfp.<\/p>\n

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  • T\u1ea1i sao n\u00f3 quan tr\u1ecdng:<\/strong> N\u00f3 gi\u00fap b\u1ea1n tr\u00e1nh \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u1ec9 d\u1ef1a tr\u00ean mong mu\u1ed1n n\u1ed9i t\u1ea1i.<\/li>\n
  • T\u1ea1i sao sinh vi\u00ean c\u1ea7n n\u00f3:<\/strong>C\u00e1c nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng v\u00e0 k\u1ebf ho\u1ea1ch kinh doanh th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi m\u1ed9t cu\u1ed9c ki\u1ec3m tra b\u00ean ngo\u00e0i.<\/li>\n
  • C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng:<\/strong> B\u1ea1n li\u1ec7t k\u00ea c\u00e1c y\u1ebfu t\u1ed1 trong t\u1eebng danh m\u1ee5c v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang.<\/li>\n<\/ul>\n

    S\u1eed d\u1ee5ng m\u1eabu c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ea3m b\u1ea3o b\u1ea1n kh\u00f4ng b\u1ecf s\u00f3t c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u then ch\u1ed1t. N\u00f3 gi\u00fap s\u1eafp x\u1ebfp suy ngh\u0129 c\u1ee7a b\u1ea1n v\u00e0 cung c\u1ea5p h\u00ecnh \u1ea3nh tr\u1ef1c quan r\u00f5 r\u00e0ng cho gi\u1ea3ng vi\u00ean ho\u1eb7c \u0111\u1ed3ng nghi\u1ec7p.<\/p>\n

    \ud83c\udfdb\ufe0f Ph\u00e2n t\u00edch t\u1eebng th\u00e0nh ph\u1ea7n<\/h2>\n

    M\u1ed7i ch\u1eef c\u00e1i trong PEST \u0111\u1ea1i di\u1ec7n cho m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 c\u1ee7a m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i. \u0110\u1ec3 t\u1ea1o ra m\u1ed9t ph\u00e2n t\u00edch v\u1eefng ch\u1eafc, b\u1ea1n ph\u1ea3i \u0111i\u1ec1u tra k\u1ef9 l\u01b0\u1ee1ng t\u1eebng khu v\u1ef1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1i nh\u00ecn chi ti\u1ebft v\u1ec1 nh\u1eefng g\u00ec c\u1ea7n xem x\u00e9t cho t\u1eebng ph\u1ea7n.<\/p>\n

    1. Y\u1ebfu t\u1ed1 Ch\u00ednh tr\u1ecb \ud83c\udfdb\ufe0f<\/h3>\n

    C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb li\u00ean quan \u0111\u1ebfn s\u1ef1 can thi\u1ec7p v\u00e0 \u1ed5n \u0111\u1ecbnh c\u1ee7a ch\u00ednh ph\u1ee7. \u0110\u00e2y th\u01b0\u1eddng l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 d\u1ec5 bi\u1ebfn \u0111\u1ed9ng nh\u1ea5t trong m\u00f4i tr\u01b0\u1eddng kinh doanh. Khi ph\u00e2n t\u00edch \u0111i\u1ec1u n\u00e0y cho m\u1ed9t d\u1ef1 \u00e1n h\u1ecdc sinh, h\u00e3y c\u00e2n nh\u1eafc nh\u1eefng \u0111i\u1ec1u sau:<\/p>\n

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    • Ch\u00ednh s\u00e1ch Ch\u00ednh ph\u1ee7:<\/strong> C\u00f3 nh\u1eefng lu\u1eadt m\u1edbi n\u00e0o li\u00ean quan \u0111\u1ebfn thu\u1ebf, th\u01b0\u01a1ng m\u1ea1i hay lao \u0111\u1ed9ng kh\u00f4ng?<\/li>\n
    • \u1ed4n \u0111\u1ecbnh Ch\u00ednh tr\u1ecb:<\/strong> V\u00f9ng n\u00e0y c\u00f3 an to\u00e0n cho \u0111\u1ea7u t\u01b0 hay ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng?<\/li>\n
    • H\u1ea1n ch\u1ebf th\u01b0\u01a1ng m\u1ea1i:<\/strong>C\u00f3 thu\u1ebf quan hay h\u1ea1n ng\u1ea1ch n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chu\u1ed7i cung \u1ee9ng qu\u1ed1c t\u1ebf kh\u00f4ng?<\/li>\n
    • M\u00f4i tr\u01b0\u1eddng quy \u0111\u1ecbnh:<\/strong>C\u00e1c quy \u0111\u1ecbnh v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 an to\u00e0n c\u00f3 nghi\u00eam ng\u1eb7t kh\u00f4ng?<\/li>\n<\/ul>\n

      V\u00ed d\u1ee5:<\/em>N\u1ebfu b\u1ea1n \u0111ang ph\u00e2n t\u00edch m\u1ed9t chu\u1ed7i c\u1eeda h\u00e0ng c\u00e0 ph\u00ea, c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb c\u00f3 th\u1ec3 bao g\u1ed3m lu\u1eadt l\u01b0\u01a1ng t\u1ed1i thi\u1ec3u ho\u1eb7c gi\u1ea5y ph\u00e9p quy ho\u1ea1ch cho c\u00e1c c\u1eeda h\u00e0ng m\u1edbi.<\/p>\n

      2. C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf \ud83d\udcb0<\/h3>\n

      C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf quy\u1ebft \u0111\u1ecbnh s\u1ee9c mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u00ecnh tr\u1ea1ng t\u00e0i ch\u00ednh c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 d\u1ef1 b\u00e1o doanh thu v\u00e0 chi ph\u00ed.<\/p>\n

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      • T\u1ef7 l\u1ec7 l\u1ea1m ph\u00e1t:<\/strong>Chi ph\u00ed sinh ho\u1ea1t t\u0103ng l\u00ean \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/li>\n
      • T\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i:<\/strong>Bi\u1ebfn \u0111\u1ed9ng ti\u1ec1n t\u1ec7 c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed nh\u1eadp kh\u1ea9u kh\u00f4ng?<\/li>\n
      • L\u00e3i su\u1ea5t:<\/strong>Chi ph\u00ed vay \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn vi\u1ec7c m\u1edf r\u1ed9ng hay n\u1ee3 h\u1ecdc ph\u00ed?<\/li>\n
      • T\u0103ng tr\u01b0\u1edfng GDP:<\/strong>N\u1ec1n kinh t\u1ebf \u0111ang m\u1edf r\u1ed9ng hay thu h\u1eb9p?<\/li>\n
      • T\u1ef7 l\u1ec7 th\u1ea5t nghi\u1ec7p:<\/strong>T\u1ef7 l\u1ec7 th\u1ea5t nghi\u1ec7p cao c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m m\u1ee9c l\u01b0\u01a1ng nh\u01b0ng l\u1ea1i t\u0103ng ngu\u1ed3n cung lao \u0111\u1ed9ng.<\/li>\n<\/ul>\n

        V\u00ed d\u1ee5:<\/em>Trong th\u1eddi k\u1ef3 suy tho\u00e1i kinh t\u1ebf, c\u00e1c c\u00f4ng ty h\u00e0ng xa x\u1ec9 c\u00f3 th\u1ec3 th\u1ea5y nhu c\u1ea7u gi\u1ea3m, trong khi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb gi\u1ea3m gi\u00e1 c\u00f3 th\u1ec3 th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng.<\/p>\n

        3. C\u00e1c y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i \ud83d\udc65<\/h3>\n

        C\u00e1c y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i xem x\u00e9t c\u00e1c kh\u00eda c\u1ea1nh v\u0103n h\u00f3a c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Bao g\u1ed3m d\u00e2n s\u1ed1 h\u1ecdc, xu h\u01b0\u1edbng l\u1ed1i s\u1ed1ng v\u00e0 th\u00e1i \u0111\u1ed9 x\u00e3 h\u1ed9i. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y thay \u0111\u1ed5i ch\u1eadm nh\u01b0ng c\u00f3 t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i.<\/p>\n

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        • D\u00e2n s\u1ed1 h\u1ecdc:<\/strong>Ph\u00e2n b\u1ed1 theo \u0111\u1ed9 tu\u1ed5i, t\u0103ng tr\u01b0\u1edfng d\u00e2n s\u1ed1 v\u00e0 ph\u00e2n b\u1ed1 thu nh\u1eadp.<\/li>\n
        • Nh\u1eadn th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe:<\/strong>D\u00e2n s\u1ed1 c\u00f3 t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o th\u1ec3 l\u1ef1c hay s\u1ee9c kh\u1ecfe tinh th\u1ea7n kh\u00f4ng?<\/li>\n
        • C\u00e2n b\u1eb1ng gi\u1eefa c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng:<\/strong>Con ng\u01b0\u1eddi \u01b0u ti\u00ean gi\u1ea3i tr\u00ed h\u01a1n c\u00f4ng vi\u1ec7c nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n
        • Tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n:<\/strong>L\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng c\u00f3 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft cho c\u00e1c c\u00f4ng vi\u1ec7c hi\u1ec7n \u0111\u1ea1i kh\u00f4ng?<\/li>\n
        • Th\u00e1i \u0111\u1ed9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/strong>Li\u1ec7u con ng\u01b0\u1eddi c\u00f3 \u0111\u1ea1o \u0111\u1ee9c h\u01a1n hay \u00fd th\u1ee9c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng cao h\u01a1n?<\/li>\n<\/ul>\n

          V\u00ed d\u1ee5:<\/em>S\u1ef1 gia t\u0103ng xu h\u01b0\u1edbng l\u00e0m vi\u1ec7c t\u1eeb xa (y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i) l\u00e0m t\u0103ng nhu c\u1ea7u v\u1ec1 \u0111\u1ed3 n\u1ed9i th\u1ea5t v\u0103n ph\u00f2ng t\u1ea1i nh\u00e0 v\u00e0 ph\u1ea7n m\u1ec1m.<\/p>\n

          4. Y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 \ud83d\udcf1<\/h3>\n

          C\u00e1c y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 li\u00ean quan \u0111\u1ebfn \u0111\u1ed5i m\u1edbi, t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7. \u0110\u00e2y th\u01b0\u1eddng l\u00e0 nh\u00f3m di chuy\u1ec3n nhanh nh\u1ea5t trong th\u1eddi \u0111\u1ea1i hi\u1ec7n \u0111\u1ea1i.<\/p>\n

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          • Ho\u1ea1t \u0111\u1ed9ng Nghi\u00ean c\u1ee9u v\u00e0 Ph\u00e1t tri\u1ec3n:<\/strong>C\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u00e0o \u0111ang \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n?<\/li>\n
          • T\u1ef1 \u0111\u1ed9ng h\u00f3a:<\/strong>Li\u1ec7u lao \u0111\u1ed9ng th\u1ee7 c\u00f4ng c\u00f3 \u0111ang b\u1ecb m\u00e1y m\u00f3c thay th\u1ebf kh\u00f4ng?<\/li>\n
          • H\u1ea1 t\u1ea7ng Internet:<\/strong>K\u1ebft n\u1ed1i t\u1ed1c \u0111\u1ed9 cao c\u00f3 d\u1ec5 ti\u1ebfp c\u1eadn kh\u00f4ng?<\/li>\n
          • B\u1ea3o m\u1eadt d\u1eef li\u1ec7u:<\/strong>C\u00e1c lu\u1eadt b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 m\u1ed1i \u0111e d\u1ecda m\u1ea1ng \u0111ang thay \u0111\u1ed5i ra sao?<\/li>\n
          • S\u1ef1 l\u1ed7i th\u1eddi:<\/strong>C\u00f4ng ngh\u1ec7 hi\u1ec7n t\u1ea1i m\u1ea5t bao l\u00e2u \u0111\u1ec3 tr\u1edf n\u00ean l\u1ed7i th\u1eddi?<\/li>\n<\/ul>\n

            V\u00ed d\u1ee5:<\/em>S\u1ef1 d\u1ecbch chuy\u1ec3n sang thanh to\u00e1n di \u0111\u1ed9ng (y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7) bu\u1ed9c c\u00e1c ng\u00e2n h\u00e0ng truy\u1ec1n th\u1ed1ng ph\u1ea3i c\u1eadp nh\u1eadt \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh.<\/p>\n

            \ud83d\udcdd H\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch PEST<\/h2>\n

            Vi\u1ec7c t\u1ea1o ra ph\u00e2n t\u00edch PEST l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh h\u1ee3p l\u00fd. B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea7n m\u1ec1m ph\u1ee9c t\u1ea1p \u0111\u1ec3 th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3. H\u00e3y l\u00e0m theo c\u00e1c b\u01b0\u1edbc sau \u0111\u1ec3 x\u00e2y d\u1ef1ng ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n t\u1eeb \u0111\u1ea7u.<\/p>\n

            B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh ph\u1ea1m vi \ud83c\udfaf<\/h3>\n

            Tr\u01b0\u1edbc khi li\u1ec7t k\u00ea c\u00e1c y\u1ebfu t\u1ed1, h\u00e3y x\u00e1c \u0111\u1ecbnh b\u1ea1n \u0111ang ph\u00e2n t\u00edch \u0111i\u1ec1u g\u00ec. C\u00f3 ph\u1ea3i m\u1ed9t ng\u00e0nh c\u1ee5 th\u1ec3? M\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft? M\u1ed9t doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng? Th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u1ed9t qu\u1ed1c gia c\u1ee5 th\u1ec3?<\/p>\n

              \n
            • \u0110\u1eb7t ranh gi\u1edbi r\u00f5 r\u00e0ng cho d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n.<\/li>\n
            • X\u00e1c \u0111\u1ecbnh th\u1eddi h\u1ea1n (v\u00ed d\u1ee5: 1 \u0111\u1ebfn 5 n\u0103m t\u1edbi).<\/li>\n
            • Quy\u1ebft \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 chi ti\u1ebft c\u1ea7n thi\u1ebft cho b\u00e0i t\u1eadp c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n

              B\u01b0\u1edbc 2: Thu th\u1eadp d\u1eef li\u1ec7u \ud83d\udcda<\/h3>\n

              D\u1eef li\u1ec7u \u0111\u00e1ng tin c\u1eady l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ed9t ph\u00e2n t\u00edch t\u1ed1t. S\u1eed d\u1ee5ng c\u00e1c t\u1ea1p ch\u00ed h\u1ecdc thu\u1eadt, b\u00e1o c\u00e1o ch\u00ednh ph\u1ee7 v\u00e0 c\u00e1c ngu\u1ed3n tin uy t\u00edn.<\/p>\n

                \n
              • T\u00ecm ki\u1ebfm c\u00e1c b\u00e1o c\u00e1o kinh t\u1ebf ch\u00ednh ph\u1ee7 cho c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf.<\/li>\n
              • T\u00ecm ki\u1ebfm c\u00e1c c\u1eadp nh\u1eadt lu\u1eadt ph\u00e1p cho c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb.<\/li>\n
              • \u0110\u1ecdc c\u00e1c nghi\u00ean c\u1ee9u x\u00e3 h\u1ed9i h\u1ecdc cho c\u00e1c y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i.<\/li>\n
              • Ki\u1ec3m tra c\u00e1c blog c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c t\u00e0i li\u1ec7u tr\u1eafng ng\u00e0nh \u0111\u1ec3 t\u00ecm c\u00e1c y\u1ebfu t\u1ed1 C\u00f4ng ngh\u1ec7.<\/li>\n<\/ul>\n

                B\u01b0\u1edbc 3: Ph\u00e2n lo\u1ea1i k\u1ebft qu\u1ea3 \ud83d\uddc2\ufe0f<\/h3>\n

                \u0110\u1eb7t th\u00f4ng tin b\u1ea1n thu th\u1eadp \u0111\u01b0\u1ee3c v\u00e0o b\u1ed1n danh m\u1ee5c. Tr\u00e1nh tr\u00f9ng l\u1eb7p. V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t lu\u1eadt m\u1edbi li\u00ean quan \u0111\u1ebfn c\u00f4ng ngh\u1ec7, h\u00e3y x\u00e1c \u0111\u1ecbnh xem n\u00f3 thu\u1ed9c v\u1ec1 Ch\u00ednh tr\u1ecb (quy \u0111\u1ecbnh) hay C\u00f4ng ngh\u1ec7 (s\u00e1ng t\u1ea1o).<\/p>\n

                  \n
                • Gi\u1eef c\u00e1c danh s\u00e1ch ng\u1eafn g\u1ecdn.<\/li>\n
                • T\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 li\u00ean quan nh\u1ea5t.<\/li>\n
                • Lo\u1ea1i b\u1ecf th\u00f4ng tin kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ph\u1ea1m vi c\u1ee5 th\u1ec3.<\/li>\n<\/ul>\n

                  B\u01b0\u1edbc 4: Ph\u00e2n t\u00edch t\u00e1c \u0111\u1ed9ng \u2696\ufe0f<\/h3>\n

                  Ch\u1ec9 li\u1ec7t k\u00ea c\u00e1c y\u1ebfu t\u1ed1 l\u00e0 ch\u01b0a \u0111\u1ee7. B\u1ea1n ph\u1ea3i gi\u1ea3i th\u00edcht\u1ea1i sao<\/em>ch\u00fang quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o. \u0110\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p ho\u1eb7c d\u1ef1 \u00e1n.<\/p>\n

                    \n
                  • T\u00e1c \u0111\u1ed9ng l\u00e0 t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c?<\/li>\n
                  • T\u00e1c \u0111\u1ed9ng l\u00e0 t\u1ee9c th\u00ec hay d\u00e0i h\u1ea1n?<\/li>\n
                  • \u1ea2nh h\u01b0\u1edfng n\u00e0y c\u00f3 m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n

                    B\u01b0\u1edbc 5: T\u1ed5ng h\u1ee3p v\u00e0 b\u00e1o c\u00e1o \ud83d\udcc4<\/h3>\n

                    K\u1ebft h\u1ee3p c\u00e1c k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n th\u00e0nh m\u1ed9t t\u00e0i li\u1ec7u m\u1ea1ch l\u1ea1c. S\u1eed d\u1ee5ng b\u1ea3ng \u0111\u1ec3 l\u00e0m r\u00f5 r\u00e0ng. Vi\u1ebft b\u1ea3n t\u00f3m t\u1eaft k\u1ebft n\u1ed1i c\u00e1c m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau. \u0110\u1ea3m b\u1ea3o c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean ph\u00e2n t\u00edch.<\/p>\n

                    \ud83d\udccb C\u1ea5u tr\u00fac m\u1eabu Ph\u00e2n t\u00edch PEST<\/h2>\n

                    M\u1ed9t m\u1eabu \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac t\u1ed1t s\u1ebd gi\u00fap c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n d\u1ec5 \u0111\u1ecdc h\u01a1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ed1 c\u1ee5c b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh cho c\u00e1c t\u00e0i li\u1ec7u c\u1ee7a m\u00ecnh. S\u1eed d\u1ee5ng \u0111\u1ecbnh d\u1ea1ng b\u1ea3ng \u0111\u1ec3 t\u1ed5 ch\u1ee9c d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n\n\n\n\n\n
                    Danh m\u1ee5c<\/strong><\/th>\nY\u1ebfu t\u1ed1 ch\u00ednh<\/strong><\/th>\nM\u00f4 t\u1ea3<\/strong><\/th>\nT\u00e1c \u0111\u1ed9ng (Cao\/Trung b\u00ecnh\/Th\u1ea5p)<\/strong><\/th>\nH\u1ec7 qu\u1ea3 \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/th>\n<\/tr>\n<\/thead>\n
                    Ch\u00ednh tr\u1ecb<\/strong><\/td>\nC\u00e1c quy \u0111\u1ecbnh thu\u1ebf m\u1edbi<\/td>\nGi\u1edbi thi\u1ec7u m\u1ee9c thu\u1ebf doanh nghi\u1ec7p cao h\u01a1n v\u00e0o n\u0103m 2024.<\/td>\nCao<\/td>\nGi\u1ea3m bi\u00ean l\u1ee3i nhu\u1eadn; t\u1eadp trung v\u00e0o hi\u1ec7u qu\u1ea3 chi ph\u00ed.<\/td>\n<\/tr>\n
                    Kinh t\u1ebf<\/strong><\/td>\nS\u1ef1 b\u00f9ng n\u1ed5 l\u1ea1m ph\u00e1t<\/td>\nGi\u00e1 ti\u00eau d\u00f9ng t\u0103ng 5% m\u1ed7i n\u0103m.<\/td>\nTrung b\u00ecnh<\/td>\n\u0110i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1; cung c\u1ea5p c\u00e1c g\u00f3i gi\u00e1 tr\u1ecb.<\/td>\n<\/tr>\n
                    X\u00e3 h\u1ed9i<\/strong><\/td>\nXu h\u01b0\u1edbng l\u00e0m vi\u1ec7c t\u1eeb xa<\/td>\n60% l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng \u01b0a chu\u1ed9ng m\u00f4 h\u00ecnh k\u1ebft h\u1ee3p.<\/td>\nCao<\/td>\n\u0110\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 h\u1ee3p t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1.<\/td>\n<\/tr>\n
                    C\u00f4ng ngh\u1ec7<\/strong><\/td>\nTi\u1ebfn b\u1ed9 trong tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/td>\nC\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111ang tr\u1edf n\u00ean kh\u1ea3 thi v\u1ec1 chi ph\u00ed \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.<\/td>\nTrung b\u00ecnh<\/td>\nKh\u00e1m ph\u00e1 t\u00edch h\u1ee3p tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 gi\u1ea3m chi ph\u00ed lao \u0111\u1ed9ng.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                    Khi t\u1ea1o m\u1eabu ri\u00eang c\u1ee7a b\u1ea1n, h\u00e3y \u0111\u1ea3m b\u1ea3o c\u00e1c c\u1ed9t ph\u00f9 h\u1ee3p v\u1edbi m\u1ee9c \u0111\u1ed9 ph\u00e2n t\u00edch m\u00e0 gi\u1ea3ng vi\u00ean y\u00eau c\u1ea7u. M\u1ed9t s\u1ed1 b\u00e0i t\u1eadp ch\u1ec9 y\u00eau c\u1ea7u ba c\u1ed9t \u0111\u1ea7u ti\u00ean, trong khi nh\u1eefng b\u00e0i kh\u00e1c \u0111\u00f2i h\u1ecfi ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7y \u0111\u1ee7.<\/p>\n

                    \u26a0\ufe0f Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ea7n tr\u00e1nh<\/h2>\n

                    H\u1ecdc sinh th\u01b0\u1eddng g\u1eb7p kh\u00f3 kh\u0103n v\u1edbi khung PEST kh\u00f4ng ph\u1ea3i v\u00ec n\u00f3 kh\u00f3, m\u00e0 do nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n. H\u00e3y c\u1ea9n tr\u1ecdng v\u1edbi nh\u1eefng \u0111i\u1ec3m nguy hi\u1ec3m n\u00e0y.<\/p>\n

                      \n
                    • Qu\u00e1 m\u01a1 h\u1ed3:<\/strong> \u0110\u1eebng vi\u1ebft \u201cN\u1ec1n kinh t\u1ebf t\u1ec7 h\u1ea1i.\u201d H\u00e3y vi\u1ebft \u201cL\u1ea1m ph\u00e1t \u0111\u00e3 t\u0103ng 3% do v\u1ea5n \u0111\u1ec1 trong chu\u1ed7i cung \u1ee9ng.\u201d T\u00ednh c\u1ee5 th\u1ec3 s\u1ebd t\u0103ng t\u00ednh tin c\u1eady.<\/li>\n
                    • B\u1ecf qua t\u01b0\u01a1ng lai:<\/strong> PEST l\u00e0 v\u1ec1 nh\u00ecn v\u1ec1 t\u01b0\u01a1ng lai. \u0110\u1eebng ch\u1ec9 li\u1ec7t k\u00ea c\u00e1c s\u1ef1 ki\u1ec7n hi\u1ec7n t\u1ea1i; h\u00e3y d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng.<\/li>\n
                    • Nh\u1ea7m l\u1eabn PEST v\u1edbi SWOT:<\/strong> PEST l\u00e0 y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i. SWOT bao g\u1ed3m c\u1ea3 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu n\u1ed9i b\u1ed9. \u0110\u1eebng tr\u1ed9n l\u1eabn ch\u00fang trong c\u00f9ng m\u1ed9t danh m\u1ee5c.<\/li>\n
                    • Qu\u00e1 t\u1ea3i th\u00f4ng tin:<\/strong> Ch\u1ec9 li\u1ec7t k\u00ea 3-5 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u cho m\u1ed7i danh m\u1ee5c. Qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u s\u1ebd l\u00e0m m\u1edd \u0111i nh\u1eefng th\u00f4ng tin ch\u00ednh y\u1ebfu.<\/li>\n
                    • Thi\u1ebfu ngu\u1ed3n tham kh\u1ea3o:<\/strong> Lu\u00f4n tr\u00edch d\u1eabn ngu\u1ed3n d\u1eef li\u1ec7u b\u1ea1n t\u00ecm th\u1ea5y. T\u00ednh minh b\u1ea1ch h\u1ecdc thu\u1eadt l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng.<\/li>\n<\/ul>\n

                      \ud83c\udf93 K\u1ebft h\u1ee3p PEST v\u00e0o c\u00e1c d\u1ef1 \u00e1n h\u1ecdc thu\u1eadt<\/h2>\n

                      B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111i\u1ec1u n\u00e0y nh\u01b0 th\u1ebf n\u00e0o trong b\u00e0i t\u1eadp c\u1ee7a m\u00ecnh? C\u00e1ch \u00e1p d\u1ee5ng thay \u0111\u1ed5i t\u00f9y theo lo\u1ea1i b\u00e0i t\u1eadp.<\/p>\n

                      \u0110\u1ed1i v\u1edbi c\u00e1c nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng<\/h3>\n

                      Khi ph\u00e2n t\u00edch m\u1ed9t c\u00f4ng ty th\u1ef1c t\u1ebf, h\u00e3y s\u1eed d\u1ee5ng PEST \u0111\u1ec3 gi\u1ea3i th\u00edch l\u00fd do h\u1ecd th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i. H\u1ecd c\u00f3 b\u1ecf qua m\u1ed9t b\u01b0\u1edbc chuy\u1ec3n \u0111\u1ed5i c\u00f4ng ngh\u1ec7 kh\u00f4ng? H\u1ecd c\u00f3 th\u1ea5t b\u1ea1i trong vi\u1ec7c th\u00edch nghi v\u1edbi nh\u1eefng thay \u0111\u1ed5i x\u00e3 h\u1ed9i kh\u00f4ng? S\u1eed d\u1ee5ng ph\u00e2n t\u00edch n\u00e0y \u0111\u1ec3 h\u1ed7 tr\u1ee3 l\u1eadp lu\u1eadn c\u1ee7a b\u1ea1n.<\/p>\n

                      \u0110\u1ed1i v\u1edbi c\u00e1c k\u1ebf ho\u1ea1ch kinh doanh<\/h3>\n

                      Nh\u00e0 \u0111\u1ea7u t\u01b0 mu\u1ed1n bi\u1ebft b\u1ea1n hi\u1ec3u r\u00f5 c\u00e1c r\u1ee7i ro. H\u00e3y bao g\u1ed3m ph\u1ea7n PEST trong k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a b\u1ea1n \u0111\u1ec3 ch\u1ee9ng minh r\u1eb1ng b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c m\u1ed1i \u0111e d\u1ecda v\u00e0 c\u01a1 h\u1ed9i b\u00ean ngo\u00e0i.<\/p>\n

                      D\u00e0nh cho c\u00e1c d\u1ef1 \u00e1n nh\u00f3m<\/h3>\n

                      Ph\u00e2n c\u00f4ng c\u00e1c danh m\u1ee5c kh\u00e1c nhau cho c\u00e1c th\u00e0nh vi\u00ean kh\u00e1c nhau trong nh\u00f3m. M\u1ed9t ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch c\u00e1c y\u1ebfu t\u1ed1 Ch\u00ednh tr\u1ecb v\u00e0 Kinh t\u1ebf, ng\u01b0\u1eddi kh\u00e1c ph\u1ee5 tr\u00e1ch c\u00e1c y\u1ebfu t\u1ed1 X\u00e3 h\u1ed9i v\u00e0 C\u00f4ng ngh\u1ec7. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o nghi\u00ean c\u1ee9u to\u00e0n di\u1ec7n v\u00e0 c\u00e2n b\u1eb1ng kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c.<\/p>\n

                      \ud83c\udf0d C\u00e1c v\u00ed d\u1ee5 \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf<\/h2>\n

                      Nh\u00ecn th\u1ea5y khung l\u00fd thuy\u1ebft \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng th\u1ef1c t\u1ebf s\u1ebd gi\u00fap c\u1ee7ng c\u1ed1 s\u1ef1 hi\u1ec3u bi\u1ebft. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng v\u00ed d\u1ee5 ng\u1eafn g\u1ecdn v\u1ec1 c\u00e1ch c\u00e1c ng\u00e0nh kh\u00e1c nhau \u00e1p d\u1ee5ng PEST.<\/p>\n

                      Ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4 \ud83d\ude97<\/h3>\n
                        \n
                      • Ch\u00ednh tr\u1ecb:<\/strong>Ti\u00eau chu\u1ea9n kh\u00ed th\u1ea3i v\u00e0 thu\u1ebf carbon.<\/li>\n
                      • Kinh t\u1ebf:<\/strong>Chi ph\u00ed nguy\u00ean li\u1ec7u th\u00f4 nh\u01b0 lithium cho pin.<\/li>\n
                      • X\u00e3 h\u1ed9i:<\/strong>S\u1ef1 d\u1ecbch chuy\u1ec3n sang l\u1ed1i s\u1ed1ng b\u1ec1n v\u1eefng v\u00e0 chia s\u1ebb xe.<\/li>\n
                      • C\u00f4ng ngh\u1ec7:<\/strong>S\u1ef1 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m l\u00e1i t\u1ef1 \u0111\u1ed9ng.<\/li>\n<\/ul>\n

                        L\u0129nh v\u1ef1c y t\u1ebf \ud83c\udfe5<\/h3>\n
                          \n
                        • Ch\u00ednh tr\u1ecb:<\/strong>Nh\u1eefng thay \u0111\u1ed5i trong lu\u1eadt ph\u00e1p y t\u1ebf v\u00e0 ph\u1ea1m vi b\u1ea3o hi\u1ec3m.<\/li>\n
                        • Kinh t\u1ebf:<\/strong>C\u1eaft gi\u1ea3m ho\u1eb7c t\u0103ng ng\u00e2n s\u00e1ch c\u00f4ng cho y t\u1ebf.<\/li>\n
                        • X\u00e3 h\u1ed9i:<\/strong>D\u00e2n s\u1ed1 gi\u00e0 h\u00f3a l\u00e0m gia t\u0103ng nhu c\u1ea7u ch\u0103m s\u00f3c.<\/li>\n
                        • C\u00f4ng ngh\u1ec7:<\/strong>Y h\u1ecdc t\u1eeb xa v\u00e0 h\u1ed3 s\u01a1 s\u1ee9c kh\u1ecfe \u0111i\u1ec7n t\u1eed.<\/li>\n<\/ul>\n

                          Ng\u00e0nh b\u00e1n l\u1ebb \ud83d\udecd\ufe0f<\/h3>\n
                            \n
                          • Ch\u00ednh tr\u1ecb:<\/strong>Thu\u1ebf nh\u1eadp kh\u1ea9u \u0111\u1ed1i v\u1edbi qu\u1ea7n \u00e1o.<\/li>\n
                          • Kinh t\u1ebf:<\/strong>M\u1ee9c thu nh\u1eadp kh\u1ea3 d\u1ee5ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
                          • X\u00e3 h\u1ed9i:<\/strong>Th\u00edch mua s\u1eafm tr\u1ef1c tuy\u1ebfn h\u01a1n mua t\u1ea1i c\u1eeda h\u00e0ng.<\/li>\n
                          • C\u00f4ng ngh\u1ec7:<\/strong>H\u1ec7 th\u1ed1ng thanh to\u00e1n di \u0111\u1ed9ng v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho.<\/li>\n<\/ul>\n

                            \u2753 C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n

                            H\u1ecdc sinh th\u01b0\u1eddng c\u00f3 nhi\u1ec1u c\u00e2u h\u1ecfi khi \u00e1p d\u1ee5ng khung n\u00e0y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c th\u1eafc m\u1eafc ph\u1ed5 bi\u1ebfn.<\/p>\n

                            1. T\u00f4i n\u00ean c\u1eadp nh\u1eadt Ph\u00e2n t\u00edch PEST bao nhi\u00eau l\u1ea7n?<\/h3>\n

                            \u0110\u1ed1i v\u1edbi m\u1ee5c \u0111\u00edch h\u1ecdc thu\u1eadt, h\u00e3y c\u1eadp nh\u1eadt khi m\u00f4i tr\u01b0\u1eddng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3. Trong th\u1ebf gi\u1edbi th\u1ef1c, c\u00e1c c\u00f4ng ty th\u01b0\u1eddng xem x\u00e9t l\u1ea1i \u0111i\u1ec1u n\u00e0y h\u00e0ng n\u0103m ho\u1eb7c h\u00e0ng qu\u00fd.<\/p>\n

                            2. PEST c\u00f3 gi\u1ed1ng PESTLE kh\u00f4ng?<\/h3>\n

                            PESTLE b\u1ed5 sung th\u00eamPh\u00e1p l\u00fd<\/strong> v\u00e0 M\u00f4i tr\u01b0\u1eddng<\/strong>y\u1ebfu t\u1ed1. PEST l\u00e0 phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n. N\u1ebfu b\u00e0i t\u1eadp c\u1ee7a b\u1ea1n y\u00eau c\u1ea7u PESTLE, h\u00e3y \u0111\u01a1n gi\u1ea3n th\u00eam hai ph\u1ea7n n\u00e0y v\u00e0o m\u1eabu.<\/p>\n

                            3. T\u00f4i c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng PEST \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch s\u1ef1 nghi\u1ec7p c\u00e1 nh\u00e2n kh\u00f4ng?<\/h3>\n

                            Ch\u1eafc ch\u1eafn r\u1ed3i. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng vi\u1ec7c l\u00e0m b\u1eb1ng c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y. S\u1ef1 \u1ed5n \u0111\u1ecbnh ch\u00ednh tr\u1ecb \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tuy\u1ec3n d\u1ee5ng, \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee9c l\u01b0\u01a1ng, xu h\u01b0\u1edbng x\u00e3 h\u1ed9i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhu c\u1ea7u k\u1ef9 n\u0103ng, v\u00e0 nh\u1eefng thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vai tr\u00f2 c\u00f4ng vi\u1ec7c.<\/p>\n

                            4. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa PEST v\u00e0 SWOT l\u00e0 g\u00ec?<\/h3>\n

                            SWOT nh\u00ecn v\u00e0o b\u00ean trong t\u1ed5 ch\u1ee9c (\u0110i\u1ec3m m\u1ea1nh, \u0110i\u1ec3m y\u1ebfu) v\u00e0 b\u00ean ngo\u00e0i (C\u01a1 h\u1ed9i, Th\u00e1ch th\u1ee9c). PEST ch\u1ec9 t\u1eadp trung v\u00e0o m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i. S\u1eed d\u1ee5ng PEST \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin cho ph\u1ea7n ‘C\u01a1 h\u1ed9i v\u00e0 Th\u00e1ch th\u1ee9c’ trong ph\u00e2n t\u00edch SWOT.<\/p>\n

                            5. T\u00f4i c\u00f3 c\u1ea7n d\u00f9ng ph\u1ea7n m\u1ec1m \u0111\u1ec3 t\u1ea1o m\u1eabu kh\u00f4ng?<\/h3>\n

                            Kh\u00f4ng. Tr\u00ecnh so\u1ea1n th\u1ea3o v\u0103n b\u1ea3n ho\u1eb7c b\u1ea3ng t\u00ednh \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u1ee7. Tr\u1ecdng t\u00e2m l\u00e0 n\u1ed9i dung v\u00e0 ph\u00e2n t\u00edch, ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00f4ng c\u1ee5 d\u00f9ng \u0111\u1ec3 t\u1ea1o t\u00e0i li\u1ec7u.<\/p>\n

                            \ud83d\udccc Suy ngh\u0129 cu\u1ed1i c\u00f9ng<\/h2>\n

                            Th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch PEST l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng qu\u00fd gi\u00e1 \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 h\u1ecdc sinh n\u00e0o. N\u00f3 d\u1ea1y b\u1ea1n nh\u00ecn xa h\u01a1n nh\u1eefng g\u00ec hi\u1ec7n t\u1ea1i v\u00e0 c\u00e2n nh\u1eafc b\u1ed1i c\u1ea3nh r\u1ed9ng l\u1edbn h\u01a1n. B\u1eb1ng c\u00e1ch tu\u00e2n theo khung h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra ph\u00e2n t\u00edch ch\u1ea5t l\u01b0\u1ee3ng cao, th\u1ec3 hi\u1ec7n t\u01b0 duy ph\u1ea3n bi\u1ec7n v\u00e0 nh\u1eadn th\u1ee9c chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

                            H\u00e3y nh\u1edb lu\u00f4n c\u1eadp nh\u1eadt d\u1eef li\u1ec7u, \u0111\u1ea3m b\u1ea3o ngu\u1ed3n th\u00f4ng tin \u0111\u00e1ng tin c\u1eady v\u00e0 t\u1eadp trung v\u00e0o t\u00e1c \u0111\u1ed9ng. V\u1edbi th\u1ef1c h\u00e0nh, c\u00f4ng c\u1ee5 n\u00e0y s\u1ebd tr\u1edf n\u00ean t\u1ef1 nhi\u00ean trong h\u00e0nh tr\u00ecnh h\u1ecdc thu\u1eadt v\u00e0 chuy\u00ean nghi\u1ec7p c\u1ee7a b\u1ea1n. B\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng m\u1eabu n\u00e0y v\u00e0o d\u1ef1 \u00e1n ti\u1ebfp theo c\u1ee7a b\u1ea1n \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t m\u00e0 n\u00f3 mang l\u1ea1i.<\/p>\n","protected":false},"excerpt":{"rendered":"

                            L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a gi\u00e1o d\u1ee5c kinh doanh. D\u00f9 b\u1ea1n \u0111ang h\u1ecdc kinh t\u1ebf, ti\u1ebfp th\u1ecb hay qu\u1ea3n tr\u1ecb, vi\u1ec7c hi\u1ec3u r\u00f5 m\u00f4i tr\u01b0\u1eddng b\u00ean…<\/p>\n","protected":false},"author":1,"featured_media":1556,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"M\u1eabu Ph\u00e2n t\u00edch PEST: Khung h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc cho h\u1ecdc sinh \ud83d\udcca","_yoast_wpseo_metadesc":"H\u01b0\u1edbng d\u1eabn chi ti\u1ebft cho h\u1ecdc sinh v\u1ec1 vi\u1ec7c th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch PEST. Bao g\u1ed3m m\u1eabu mi\u1ec5n ph\u00ed, h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc v\u00e0 c\u00e1c v\u00ed d\u1ee5 cho c\u00e1c d\u1ef1 \u00e1n h\u1ecdc thu\u1eadt.","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[77],"tags":[84,90],"class_list":["post-1555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-analysis","tag-academic","tag-pest-analysis"],"yoast_head":"\nM\u1eabu Ph\u00e2n t\u00edch PEST: Khung h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc cho h\u1ecdc sinh \ud83d\udcca<\/title>\n<meta name=\"description\" content=\"H\u01b0\u1edbng d\u1eabn chi ti\u1ebft cho h\u1ecdc sinh v\u1ec1 vi\u1ec7c th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch PEST. 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