{"id":1587,"date":"2026-03-25T11:36:16","date_gmt":"2026-03-25T11:36:16","guid":{"rendered":"https:\/\/www.viz-read.com\/vi\/aligning-sales-marketing-agile-product-development\/"},"modified":"2026-03-25T11:36:16","modified_gmt":"2026-03-25T11:36:16","slug":"aligning-sales-marketing-agile-product-development","status":"publish","type":"post","link":"https:\/\/www.viz-read.com\/vi\/aligning-sales-marketing-agile-product-development\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn Agile: \u0110\u1ed3ng b\u1ed9 h\u00f3a B\u00e1n h\u00e0ng v\u00e0 Ti\u1ebfp th\u1ecb v\u1edbi Ph\u00e1t tri\u1ec3n S\u1ea3n ph\u1ea9m Agile"},"content":{"rendered":"

Trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n \u0111\u1ea1i, kho\u1ea3ng c\u00e1ch gi\u1eefa c\u00e1c \u0111\u1ed9i s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn t\u1ea1o ra doanh thu th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn xung \u0111\u1ed9t. C\u00e1c \u0111\u1ed9i s\u1ea3n ph\u1ea9m di chuy\u1ec3n nhanh, li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m c\u00e1c t\u00ednh n\u0103ng d\u1ef1a tr\u00ean kh\u1ea3 thi k\u1ef9 thu\u1eadt v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi d\u00f9ng, trong khi b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, l\u1ed9 tr\u00ecnh d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c v\u00e0 c\u00e1c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb thuy\u1ebft ph\u1ee5c \u0111\u1ec3 \u0111\u00f3ng giao d\u1ecbch. Khi c\u00e1c nh\u00f3m n\u00e0y ho\u1ea1t \u0111\u1ed9ng t\u00e1ch bi\u1ec7t, t\u1ed5 ch\u1ee9c s\u1ebd ph\u1ea3i ch\u1ecbu t\u1ed5n th\u1ea5t do c\u00f4ng s\u1ee9c b\u1ecb l\u00e3ng ph\u00ed, th\u00f4ng \u0111i\u1ec7p kh\u00e1ch h\u00e0ng b\u1ecb nh\u1ea7m l\u1eabn v\u00e0 vi\u1ec7c ghi nh\u1eadn doanh thu b\u1ecb tr\u00ec ho\u00e3n. Vi\u1ec7c \u0111\u1ed3ng b\u1ed9 h\u00f3a B\u00e1n h\u00e0ng v\u00e0 Ti\u1ebfp th\u1ecb v\u1edbi Ph\u00e1t tri\u1ec3n S\u1ea3n ph\u1ea9m Agile kh\u00f4ng ph\u1ea3i l\u00e0 l\u00e0m ch\u1eadm t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n k\u1ef9 thu\u1eadt; \u0111\u00f3 l\u00e0 t\u1ea1o ra m\u1ed9t v\u00f2ng ph\u1ea3n h\u1ed3i m\u00e0 th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng tr\u1ef1c ti\u1ebfp \u0111\u1ecbnh h\u01b0\u1edbng cho vi\u1ec7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m.<\/p>\n

H\u01b0\u1edbng d\u1eabn n\u00e0y kh\u00e1m ph\u00e1 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 c\u1ea5u tr\u00fac v\u00e0 v\u0103n h\u00f3a c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u00edch h\u1ee3p hi\u1ec7u qu\u1ea3 c\u00e1c ch\u1ee9c n\u0103ng n\u00e0y. Ch\u00fang ta s\u1ebd xem x\u00e9t c\u00e1ch \u0111\u01b0a ti\u1ebfng n\u00f3i c\u1ee7a c\u00e1c b\u00ean li\u00ean quan v\u00e0o c\u00e1c chu k\u1ef3 sprint, x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 chung v\u00e0 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a minh b\u1ea1ch m\u00e0 kh\u00f4ng l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn c\u00e1c nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i c\u1ee7a t\u00ednh linh ho\u1ea1t.<\/p>\n

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\"Hand-drawn<\/figure>\n<\/div>\n

\ud83e\udde9 Hi\u1ec3u r\u00f5 v\u1ec1 Ph\u00e1t tri\u1ec3n S\u1ea3n ph\u1ea9m Agile<\/h2>\n

Ph\u00e1t tri\u1ec3n S\u1ea3n ph\u1ea9m Agile l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p t\u1eadp trung v\u00e0o ti\u1ebfn tri\u1ec3n theo t\u1eebng b\u01b0\u1edbc, h\u1ee3p t\u00e1c v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng. Kh\u00e1c v\u1edbi m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng ki\u1ec3u th\u00e1c n\u01b0\u1edbc, n\u01a1i y\u00eau c\u1ea7u \u0111\u01b0\u1ee3c c\u1ed1 \u0111\u1ecbnh t\u1eeb \u0111\u1ea7u, Agile cho ph\u00e9p thay \u0111\u1ed5i d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i th\u1ef1c t\u1ebf. \u0110\u01a1n v\u1ecb c\u00f4ng vi\u1ec7c c\u1ed1t l\u00f5i l\u00e0 sprint, th\u01b0\u1eddng k\u00e9o d\u00e0i t\u1eeb hai \u0111\u1ebfn b\u1ed1n tu\u1ea7n, trong \u0111\u00f3 m\u1ed9t \u0111\u1ed9i \u0111a ch\u1ee9c n\u0103ng s\u1ebd cung c\u1ea5p m\u1ed9t ph\u1ea7n gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 tri\u1ec3n khai \u0111\u01b0\u1ee3c.<\/p>\n

\u0110\u1ec3 ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u00e0nh c\u00f4ng trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i, \u0111\u1ecbnh ngh\u0129a v\u1ec1 ‘gi\u00e1 tr\u1ecb’ ph\u1ea3i v\u01b0\u1ee3t ra ngo\u00e0i vi\u1ec7c ho\u00e0n th\u00e0nh v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt. N\u00f3 ph\u1ea3i bao g\u1ed3m kh\u1ea3 n\u0103ng th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ef1 s\u1eb5n s\u00e0ng cho b\u00e1n h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng tr\u1ee5 c\u1ed9t n\u1ec1n t\u1ea3ng h\u1ed7 tr\u1ee3 s\u1ef1 \u0111\u1ed3ng b\u1ed9 n\u00e0y:<\/p>\n

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  • Giao h\u00e0ng theo t\u1eebng b\u01b0\u1edbc:<\/strong>S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh theo t\u1eebng ph\u1ea7n nh\u1ecf \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i s\u1edbm.<\/li>\n
  • T\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng:<\/strong>C\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng thay v\u00ec c\u00e1c gi\u1ea3 \u0111\u1ecbnh n\u1ed9i b\u1ed9.<\/li>\n
  • Kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng:<\/strong>\u0110\u1ed9i ng\u0169 thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean h\u1ecdc h\u1ecfi thay v\u00ec b\u00e1m s\u00e1t m\u1ed9t k\u1ebf ho\u1ea1ch c\u1ee9ng nh\u1eafc.<\/li>\n
  • Minh b\u1ea1ch:<\/strong>T\u00ecnh tr\u1ea1ng c\u00f4ng vi\u1ec7c, c\u00e1c tr\u1edf ng\u1ea1i v\u00e0 ti\u1ebfn \u0111\u1ed9 \u0111\u1ec1u \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb r\u00f5 r\u00e0ng cho t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan.<\/li>\n<\/ul>\n

    Khi c\u00e1c \u0111\u1ed9i b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb hi\u1ec3u r\u00f5 nh\u1eefng tr\u1ee5 c\u1ed9t n\u00e0y, h\u1ecd c\u00f3 th\u1ec3 ng\u1eebng xem b\u1ea3n \u0111\u1ed3 s\u1ea3n ph\u1ea9m nh\u01b0 m\u1ed9t t\u00e0i li\u1ec7u t\u0129nh v\u00e0 b\u1eaft \u0111\u1ea7u coi n\u00f3 nh\u01b0 m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n n\u0103ng \u0111\u1ed9ng. S\u1ef1 thay \u0111\u1ed5i n\u00e0y gi\u00fap gi\u1ea3m b\u1edbt s\u1ef1 th\u1ea5t v\u1ecdng th\u01b0\u1eddng xuy\u00ean m\u00e0 c\u00e1c gi\u00e1m \u0111\u1ed1c t\u00e0i kho\u1ea3n c\u1ea3m th\u1ea5y khi h\u1ee9a h\u1eb9n c\u00e1c t\u00ednh n\u0103ng ch\u01b0a t\u1ed3n t\u1ea1i, v\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng th\u1ec3 di\u1ec5n gi\u1ea3i \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i c\u1ee7a gi\u1ea3i ph\u00e1p.<\/p>\n

    \ud83d\udcc9 T\u1ea1i sao B\u00e1n h\u00e0ng v\u00e0 Ti\u1ebfp th\u1ecb th\u01b0\u1eddng c\u1ea3m th\u1ea5y b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau<\/h2>\n

    Xung \u0111\u1ed9t gi\u1eefa c\u00e1c \u0111\u1ed9i th\u01b0\u01a1ng m\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m th\u01b0\u1eddng xu\u1ea5t ph\u00e1t t\u1eeb c\u00e1c \u0111\u1ed9ng l\u1ef1c kh\u00f4ng \u0111\u1ed3ng b\u1ed9 v\u00e0 thi\u1ebfu s\u1ef1 minh b\u1ea1ch. Hi\u1ec3u r\u00f5 nh\u1eefng nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 n\u00e0y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/p>\n

    1. S\u1ef1 b\u1ea5t c\u00e2n x\u1ee9ng th\u00f4ng tin<\/h3>\n

    C\u00e1c \u0111\u1ed9i s\u1ea3n ph\u1ea9m th\u01b0\u1eddng l\u00e0m vi\u1ec7c theo ki\u1ec3u ‘\u0111\u1ea7u g\u1ee5c xu\u1ed1ng’, t\u1eadp trung v\u00e0o m\u00e3 ngu\u1ed3n, ki\u1ebfn tr\u00fac v\u00e0 s\u1eeda l\u1ed7i. H\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng th\u00f4ng b\u00e1o t\u00ecnh tr\u1ea1ng c\u1ee7a m\u1ed9t t\u00ednh n\u0103ng cho \u0111\u1ebfn khi n\u00f3 s\u1eb5n s\u00e0ng ph\u00e1t h\u00e0nh. Tuy nhi\u00ean, \u0111\u1ed9i b\u00e1n h\u00e0ng c\u1ea7n bi\u1ebft s\u1edbm n\u1ebfu m\u1ed9t t\u00ednh n\u0103ng s\u1eafp ra m\u1eaft \u0111\u1ec3 c\u00f3 th\u1ec3 s\u00e0ng l\u1ecdc kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u1ed9i ti\u1ebfp th\u1ecb c\u1ea7n bi\u1ebft n\u1ebfu m\u1ed9t t\u00ednh n\u0103ng b\u1ecb tr\u00ec ho\u00e3n \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh th\u1eddi gian th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch.<\/p>\n

    2. Kh\u00e1c bi\u1ec7t v\u1ec1 th\u1eddi gian tri\u1ec3n v\u1ecdng<\/h3>\n

    Agile ho\u1ea1t \u0111\u1ed9ng theo c\u00e1c sprint ng\u1eafn (2-4 tu\u1ea7n). Chu k\u1ef3 b\u00e1n h\u00e0ng th\u01b0\u1eddng k\u00e9o d\u00e0i t\u1eeb v\u00e0i th\u00e1ng \u0111\u1ebfn c\u1ea3 qu\u00fd. C\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch t\u1eeb nhi\u1ec1u th\u00e1ng tr\u01b0\u1edbc. Khi \u0111\u1ed9i s\u1ea3n ph\u1ea9m cam k\u1ebft v\u1edbi l\u1ed9 tr\u00ecnh qu\u00fd nh\u01b0ng l\u00e0m vi\u1ec7c theo c\u00e1c v\u00f2ng l\u1eb7p h\u00e0ng tu\u1ea7n, c\u00e1c \u0111\u1ed9i th\u01b0\u01a1ng m\u1ea1i c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y l\u1ed9 tr\u00ecnh n\u00e0y kh\u00f4ng \u0111\u00e1ng tin c\u1eady. Ng\u01b0\u1ee3c l\u1ea1i, \u0111\u1ed9i s\u1ea3n ph\u1ea9m c\u1ea3m th\u1ea5y \u00e1p l\u1ef1c ph\u1ea3i cam k\u1ebft c\u00e1c m\u1ed1c th\u1eddi gian m\u00e0 k\u1ef9 s\u01b0 kh\u00f4ng th\u1ec3 \u0111\u1ea3m b\u1ea3o.<\/p>\n

    3. \u0110\u1ecbnh ngh\u0129a v\u1ec1 ‘Ho\u00e0n th\u00e0nh’<\/h3>\n

    V\u1edbi m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n, ‘ho\u00e0n th\u00e0nh’ c\u00f3 ngh\u0129a l\u00e0 m\u00e3 \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1ed9p v\u00e0 ki\u1ec3m th\u1eed. V\u1edbi b\u00e1n h\u00e0ng, ‘ho\u00e0n th\u00e0nh’ c\u00f3 ngh\u0129a l\u00e0 t\u00e0i li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c vi\u1ebft, \u0111\u00e0o t\u1ea1o \u0111\u00e3 ho\u00e0n t\u1ea5t v\u00e0 t\u00ednh n\u0103ng \u0111\u00e3 \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea tr\u00ean trang gi\u00e1. V\u1edbi ti\u1ebfp th\u1ecb, ‘ho\u00e0n th\u00e0nh’ c\u00f3 ngh\u0129a l\u00e0 th\u00f4ng b\u00e1o ra m\u1eaft \u0111\u00e3 \u0111\u01b0\u1ee3c l\u00ean l\u1ecbch v\u00e0 m\u00f4i tr\u01b0\u1eddng demo \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111i\u1ec1n \u0111\u1ea7y. Nh\u1eefng \u0111\u1ecbnh ngh\u0129a kh\u00e1c nhau n\u00e0y d\u1eabn \u0111\u1ebfn s\u1ef1 nh\u1ea7m l\u1eabn v\u1ec1 th\u1eddi \u0111i\u1ec3m th\u1ef1c s\u1ef1 m\u1ed9t t\u00ednh n\u0103ng s\u1eb5n s\u00e0ng \u0111\u1ec3 b\u00e1n.<\/p>\n

    \ud83e\udd1d T\u00edch h\u1ee3p c\u00e1c b\u00ean li\u00ean quan m\u00e0 kh\u00f4ng l\u00e0m ch\u1eadm t\u1ed1c \u0111\u1ed9<\/h2>\n

    M\u1ed9t n\u1ed7i s\u1ee3 ph\u1ed5 bi\u1ebfn l\u00e0 vi\u1ec7c \u0111\u01b0a \u0111\u1ed9i b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb v\u00e0o c\u00e1c bu\u1ed5i l\u1ec5 Agile s\u1ebd l\u00e0m ch\u1eadm \u0111\u1ed9i ng\u0169. \u0110\u00e2y l\u00e0 m\u1ed9t hi\u1ec3u l\u1ea7m n\u1ebfu \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd \u0111\u00fang c\u00e1ch. M\u1ee5c ti\u00eau l\u00e0 t\u1ea1o ra c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac c\u00f3 c\u1ea5u tr\u00fac, ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng gi\u00e1n \u0111o\u1ea1n li\u00ean t\u1ee5c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch t\u00edch h\u1ee3p hi\u1ec7u qu\u1ea3 c\u00e1c b\u00ean li\u00ean quan th\u01b0\u01a1ng m\u1ea1i.<\/p>\n

    1. Tham gia v\u00e0o qu\u00e1 tr\u00ecnh tinh ch\u1ec9nh v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch<\/h3>\n

    M\u1eddi \u0111\u1ea1i di\u1ec7n t\u1eeb b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb tham gia v\u00e0o c\u00e1c bu\u1ed5i l\u1eadp k\u1ebf ho\u1ea1ch sprint ho\u1eb7c bu\u1ed5i tinh ch\u1ec9nh danh s\u00e1ch c\u00f4ng vi\u1ec7c. H\u1ecd kh\u00f4ng c\u1ea7n tham gia m\u1ecdi bu\u1ed5i h\u1ecdp, nh\u01b0ng \u00fd ki\u1ebfn c\u1ee7a h\u1ecd trong qu\u00e1 tr\u00ecnh chu\u1ea9n b\u1ecb danh s\u00e1ch c\u00f4ng vi\u1ec7c l\u00e0 r\u1ea5t quan tr\u1ecdng. H\u1ecd c\u00f3 th\u1ec3 l\u00e0m r\u00f5 gi\u00e1 tr\u1ecb kinh doanh c\u1ee7a c\u00e1c c\u00e2u chuy\u1ec7n ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3. V\u00ed d\u1ee5, m\u1ed9t y\u00eau c\u1ea7u t\u00ednh n\u0103ng t\u1eeb kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p then ch\u1ed1t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u1ebfp cao h\u01a1n m\u1ed9t thay \u0111\u1ed5i giao di\u1ec7n nh\u1ecf v\u00ec ti\u1ec1m n\u0103ng doanh thu.<\/p>\n

    C\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t cho l\u1eadp k\u1ebf ho\u1ea1ch:<\/strong><\/p>\n

      \n
    • H\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng tham gia ch\u1ec9 m\u1ed9t \u0111\u1ea1i di\u1ec7n m\u1ed7i ch\u1ee9c n\u0103ng \u0111\u1ec3 tr\u00e1nh c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 \u0111\u1ed9ng l\u1ef1c nh\u00f3m.<\/li>\n
    • Cung c\u1ea5p b\u1ea3n t\u00f3m t\u1eaft m\u1ee5c ti\u00eau sprint tr\u01b0\u1edbc bu\u1ed5i h\u1ecdp \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ng\u01b0\u1eddi tham gia \u0111\u00e3 chu\u1ea9n b\u1ecb.<\/li>\n
    • T\u1eadp trung v\u00e0o l\u00fd do \u0111\u1eb1ng sau c\u00f4ng vi\u1ec7c, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 \u0111i\u1ec1u g\u00ec \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/li>\n<\/ul>\n

      2. Cu\u1ed9c h\u1ecdp xem x\u00e9t Sprint nh\u01b0 m\u1ed9t bu\u1ed5i tr\u00ecnh di\u1ec5n<\/h3>\n

      Cu\u1ed9c h\u1ecdp xem x\u00e9t Sprint l\u00e0 \u0111i\u1ec3m ti\u1ebfp x\u00fac quan tr\u1ecdng nh\u1ea5t. \u0110\u00e2y l\u00e0 n\u01a1i \u0111\u1ed9i ng\u0169 tr\u00ecnh b\u00e0y nh\u1eefng g\u00ec \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng. Theo truy\u1ec1n th\u1ed1ng, \u0111\u00e2y l\u00e0 d\u1ecbp \u0111\u1ec3 c\u00e1c b\u00ean li\u00ean quan ki\u1ec3m tra s\u1ea3n ph\u1ea9m t\u0103ng tr\u01b0\u1edfng. N\u1ebfu c\u00e1c b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng v\u00e0 marketing \u0111\u01b0\u1ee3c m\u1eddi tham gia, \u0111\u00e2y s\u1ebd tr\u1edf th\u00e0nh c\u01a1 h\u1ed9i \u0111\u00e0o t\u1ea1o. H\u1ecd c\u00f3 th\u1ec3 tr\u1ef1c ti\u1ebfp quan s\u00e1t ch\u1ee9c n\u0103ng m\u1edbi, \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 c\u00e1c t\u00ecnh hu\u1ed1ng \u0111\u1eb7c bi\u1ec7t, v\u00e0 hi\u1ec3u r\u00f5 c\u00e1c gi\u1edbi h\u1ea1n.<\/p>\n

      L\u00e0m cho bu\u1ed5i h\u1ecdp n\u00e0y mang t\u00ednh t\u01b0\u01a1ng t\u00e1c. \u0110\u1eebng ch\u1ec9 tr\u00ecnh b\u00e0y slide. H\u00e3y \u0111i qua t\u1eebng b\u01b0\u1edbc \u1ee9ng d\u1ee5ng. Ghi l\u1ea1i bu\u1ed5i h\u1ecdp \u0111\u1ec3 c\u00e1c th\u00e0nh vi\u00ean kh\u00f4ng th\u1ec3 tham d\u1ef1 c\u00f3 th\u1ec3 xem sau. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng khi m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, h\u1ecd \u0111ang m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m theo c\u00e1ch n\u00f3 th\u1ef1c s\u1ef1 ho\u1ea1t \u0111\u1ed9ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i theo nh\u1eefng g\u00ec \u0111\u00e3 h\u1ee9a trong b\u1ea3ng th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt.<\/p>\n

      3. V\u00f2ng ph\u1ea3n h\u1ed3i<\/h3>\n

      T\u1ea1o m\u1ed9t k\u00eanh ch\u00ednh th\u1ee9c \u0111\u1ec3 nh\u1eadn ph\u1ea3n h\u1ed3i sau m\u1ed7i sprint. C\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ea7n b\u00e1o c\u00e1o l\u1ea1i c\u00e1ch c\u00e1c t\u00ednh n\u0103ng m\u1edbi \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn b\u1edfi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u00ednh n\u0103ng \u0111\u00f3 c\u00f3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec3m \u0111au kh\u00f4ng? Bu\u1ed5i tr\u00ecnh di\u1ec5n c\u00f3 di\u1ec5n ra t\u1ed1t kh\u00f4ng? D\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh n\u00e0y c\u00f3 gi\u00e1 tr\u1ecb ngang b\u1eb1ng v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/p>\n

      \ud83d\udcca H\u1ee3p t\u00e1c c\u00f3 c\u1ea5u tr\u00fac: C\u00e1c nghi th\u1ee9c v\u00e0 t\u00e0i s\u1ea3n<\/h2>\n

      \u0110\u1ec3 duy tr\u00ec s\u1ef1 \u0111\u1ed3ng thu\u1eadn, b\u1ea1n c\u1ea7n c\u00e1c t\u00e0i s\u1ea3n v\u00e0 nghi th\u1ee9c c\u1ee5 th\u1ec3 \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y kho\u1ea3ng c\u00e1ch. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng li\u1ec7t k\u00ea c\u00e1c \u0111i\u1ec3m t\u01b0\u01a1ng t\u00e1c ch\u00ednh v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a ch\u00fang.<\/p>\n\n\n\n\n\n\n\n\n\n
      Nghi th\u1ee9c \/ T\u00e0i s\u1ea3n<\/th>\nT\u1ea7n su\u1ea5t<\/th>\nVai tr\u00f2 c\u1ee7a \u0111\u1ed9i th\u01b0\u01a1ng m\u1ea1i<\/th>\nVai tr\u00f2 c\u1ee7a \u0111\u1ed9i s\u1ea3n ph\u1ea9m<\/th>\n<\/tr>\n<\/thead>\n
      Ch\u1ec9nh s\u1eeda danh s\u00e1ch c\u00f4ng vi\u1ec7c<\/td>\nH\u00e0ng tu\u1ea7n<\/td>\nCung c\u1ea5p b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng v\u00e0 y\u00eau c\u1ea7u t\u00ednh n\u0103ng<\/td>\n\u01afu ti\u00ean d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb v\u00e0 kh\u1ea3 thi<\/td>\n<\/tr>\n
      L\u00ean k\u1ebf ho\u1ea1ch Sprint<\/td>\nHai tu\u1ea7n m\u1ed9t l\u1ea7n<\/td>\nTham gia ch\u1ec9 \u0111\u1ec3 n\u1eafm b\u1ed1i c\u1ea3nh c\u1ea5p cao<\/td>\nCam k\u1ebft giao s\u1ea3n ph\u1ea9m<\/td>\n<\/tr>\n
      Cu\u1ed9c h\u1ecdp xem x\u00e9t Sprint<\/td>\nHai tu\u1ea7n m\u1ed9t l\u1ea7n<\/td>\nKi\u1ec3m th\u1eed t\u00ednh n\u0103ng v\u00e0 cung c\u1ea5p ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c<\/td>\nTr\u00ecnh b\u00e0y c\u00f4ng vi\u1ec7c \u0111\u00e3 ho\u00e0n th\u00e0nh<\/td>\n<\/tr>\n
      B\u1ea3n \u0111\u1ed3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/td>\nH\u00e0ng qu\u00fd<\/td>\n\u0110\u1ed3ng thu\u1eadn v\u1ec1 th\u1eddi \u0111i\u1ec3m ra m\u1eaft v\u00e0 th\u00f4ng \u0111i\u1ec7p<\/td>\nChia s\u1ebb c\u00e1c ch\u1ee7 \u0111\u1ec1 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ti\u1ebfn \u0111\u1ed9<\/td>\n<\/tr>\n
      Ghi ch\u00fa ph\u00e1t h\u00e0nh<\/td>\nM\u1ed7i Sprint<\/td>\nXem x\u00e9t cho giao ti\u1ebfp h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng<\/td>\nT\u00e0i li\u1ec7u k\u1ef9 thu\u1eadt v\u00e0 nh\u1eadt k\u00fd thay \u0111\u1ed5i<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      S\u1eed d\u1ee5ng b\u1ea3ng n\u00e0y gi\u00fap c\u1ea3 hai b\u00ean hi\u1ec3u r\u00f5 k\u1ef3 v\u1ecdng. V\u00ed d\u1ee5, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng n\u00ean bi\u1ebft r\u1eb1ng h\u1ecd kh\u00f4ng c\u1ea7n tham gia v\u00e0o bu\u1ed5i l\u1eadp k\u1ebf ho\u1ea1ch Sprint m\u1ed7i l\u1ea7n, nh\u01b0ng h\u1ecd c\u1ea7n tham gia bu\u1ed5i t\u1ed5ng k\u1ebft. \u0110i\u1ec1u n\u00e0y gi\u00fap ki\u1ec3m so\u00e1t n\u0103ng l\u01b0\u1ee3ng v\u00e0 ng\u0103n ng\u1eeba m\u1ec7t m\u1ecfi do h\u1ecdp h\u00e0nh.<\/p>\n

      \ud83d\udcc8 C\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng cho s\u1ef1 th\u1ed1ng nh\u1ea5t<\/h2>\n

      Khi c\u00e1c \u0111\u1ed9i nh\u00f3m th\u1ed1ng nh\u1ea5t v\u1edbi nhau, h\u1ecd ph\u1ea3i \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 chung. N\u1ebfu \u0111\u1ed9i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 theo t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n, c\u00f2n \u0111\u1ed9i b\u00e1n h\u00e0ng theo ch\u1ec9 ti\u00eau doanh s\u1ed1, h\u1ecd s\u1ebd t\u1ed1i \u01b0u cho nh\u1eefng m\u1ee5c ti\u00eau kh\u00e1c nhau. \u0110\u1ec3 th\u1ed1ng nh\u1ea5t, b\u1ea1n c\u1ea7n c\u00e1c ch\u1ec9 s\u1ed1 ph\u1ea3n \u00e1nh c\u1ea3 s\u1ee9c kh\u1ecfe s\u1ea3n ph\u1ea9m l\u1eabn th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

      1. T\u1ef7 l\u1ec7 \u00e1p d\u1ee5ng t\u00ednh n\u0103ng<\/h3>\n

      \u0110i\u1ec1u n\u00e0y \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 \u0111ang s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng m\u1edbi \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh. T\u1ed1c \u0111\u1ed9 cao l\u00e0 v\u00f4 \u00edch n\u1ebfu kh\u00f4ng ai s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng \u0111\u00f3. B\u00e1n h\u00e0ng v\u00e0 marketing c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p b\u1eb1ng c\u00e1ch theo d\u00f5i t\u00ednh n\u0103ng n\u00e0o \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u1ecfi nhi\u1ec1u nh\u1ea5t.<\/p>\n

      2. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng sang demo<\/h3>\n

      N\u1ebfu \u0111\u1ed9i s\u1ea3n ph\u1ea9m ph\u00e1t h\u00e0nh m\u1ed9t t\u00ednh n\u0103ng gi\u1ea3i quy\u1ebft \u0111i\u1ec3m \u0111au l\u1edbn, s\u1ed1 l\u01b0\u1ee3ng demo ch\u1ea5t l\u01b0\u1ee3ng n\u00ean t\u0103ng l\u00ean. Theo d\u00f5i ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap \u0111\u1ed9i s\u1ea3n ph\u1ea9m hi\u1ec3u \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd c\u00f3 \u0111ang t\u1ea1o ti\u1ebfng vang tr\u00ean th\u1ecb tr\u01b0\u1eddng hay kh\u00f4ng.<\/p>\n

      3. Th\u1eddi gian chu k\u1ef3 b\u00e1n h\u00e0ng<\/h3>\n

      N\u1ebfu c\u00e1c t\u00ednh n\u0103ng m\u1edbi gi\u00fap s\u1ea3n ph\u1ea9m d\u1ec5 b\u00e1n h\u01a1n, chu k\u1ef3 b\u00e1n h\u00e0ng n\u00ean ng\u1eafn l\u1ea1i. \u0110\u1ed9i s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 theo d\u00f5i xem th\u1eddi gian t\u1eeb l\u1ea7n ti\u1ebfp x\u00fac ban \u0111\u1ea7u \u0111\u1ebfn khi \u0111\u00f3ng deal c\u00f3 gi\u1ea3m \u0111i sau m\u1ed7i l\u1ea7n ph\u00e1t h\u00e0nh l\u1edbn hay kh\u00f4ng.<\/p>\n

      4. \u0110i\u1ec3m h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng (CSAT)<\/h3>\n

      Kh\u1ea3o s\u00e1t sau khi ph\u00e1t h\u00e0nh c\u00f3 th\u1ec3 cho bi\u1ebft s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng hay kh\u00f4ng. \u0110\u00e2y l\u00e0 ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp m\u00e0 \u0111\u1ed9i s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c trong sprint ti\u1ebfp theo.<\/p>\n

      5. T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf<\/h3>\n

      Cu\u1ed1i c\u00f9ng, s\u1ea3n ph\u1ea9m ph\u1ea3i gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. N\u1ebfu t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf t\u0103ng l\u00ean sau m\u1ed7i l\u1ea7n ph\u00e1t h\u00e0nh, \u0111\u1ed9i s\u1ea3n ph\u1ea9m c\u1ea7n \u0111i\u1ec1u tra ngay l\u1eadp t\u1ee9c. Ch\u1ec9 s\u1ed1 n\u00e0y n\u1ed1i k\u1ebft tr\u1ef1c ti\u1ebfp c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u1ea3n ph\u1ea9m v\u1edbi vi\u1ec7c duy tr\u00ec doanh thu.<\/p>\n

      \ud83d\uded1 V\u01b0\u1ee3t qua s\u1ef1 xung \u0111\u1ed9t v\u0103n h\u00f3a<\/h2>\n

      Quy tr\u00ecnh v\u00e0 ch\u1ec9 s\u1ed1 ch\u1ec9 l\u00e0 m\u1ed9t n\u1eeda cu\u1ed9c chi\u1ebfn. Y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi th\u01b0\u1eddng g\u00e2y ra s\u1ef1 ph\u1ea3n kh\u00e1ng l\u1edbn nh\u1ea5t. \u0110\u1ed9i b\u00e1n h\u00e0ng v\u00e0 \u0111\u1ed9i s\u1ea3n ph\u1ea9m th\u01b0\u1eddng c\u00f3 t\u00ednh c\u00e1ch v\u00e0 phong c\u00e1ch l\u00e0m vi\u1ec7c kh\u00e1c nhau. B\u00e1n h\u00e0ng th\u01b0\u1eddng h\u01b0\u1edbng ngo\u1ea1i, n\u00f3i nhi\u1ec1u v\u00e0 t\u1eadp trung v\u00e0o m\u1ed1i quan h\u1ec7. S\u1ea3n ph\u1ea9m th\u01b0\u1eddng h\u01b0\u1edbng n\u1ed9i, ch\u00fa tr\u1ecdng chi ti\u1ebft v\u00e0 t\u1eadp trung v\u00e0o logic. Vi\u1ec7c thu h\u1eb9p kho\u1ea3ng c\u00e1ch n\u00e0y \u0111\u00f2i h\u1ecfi c\u00f4ng vi\u1ec7c v\u0103n h\u00f3a c\u00f3 ch\u1ee7 \u00fd.<\/p>\n

      1. Th\u1ea5u hi\u1ec3u v\u1ec1 gi\u1edbi h\u1ea1n<\/h3>\n

      Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng th\u01b0\u1eddng kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a n\u1ee3 k\u1ef9 thu\u1eadt hay c\u00e1c thay \u0111\u1ed5i h\u1ea1 t\u1ea7ng. H\u1ecd c\u1ea7n hi\u1ec3u t\u1ea1i sao m\u1ed9t y\u00eau c\u1ea7u \u0111\u01a1n gi\u1ea3n l\u1ea1i m\u1ea5t \u0111\u1ebfn v\u00e0i tu\u1ea7n. \u0110\u1ed9i s\u1ea3n ph\u1ea9m c\u1ea7n hi\u1ec3u \u00e1p l\u1ef1c m\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ph\u1ea3i ch\u1ecbu \u0111\u1ec3 \u0111\u1ea1t ch\u1ec9 ti\u00eau. C\u00e1c bu\u1ed5i quan s\u00e1t \u0111\u1ecbnh k\u1ef3 c\u00f3 th\u1ec3 gi\u00fap. H\u00e3y \u0111\u1ec3 m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ng\u1ed3i d\u1ef1 bu\u1ed5i h\u1ecdp h\u00e0ng ng\u00e0y c\u1ee7a nh\u00f3m ph\u00e1t tri\u1ec3n, ho\u1eb7c \u0111\u1ec3 m\u1ed9t l\u1eadp tr\u00ecnh vi\u00ean tham gia cu\u1ed9c g\u1ecdi b\u00e1n h\u00e0ng \u0111\u1ec3 nghe tr\u1ef1c ti\u1ebfp nh\u1eefng ph\u1ea3n \u0111\u1ed1i t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n

      2. Ng\u00f4n ng\u1eef chung<\/h3>\n

      Lo\u1ea1i b\u1ecf thu\u1eadt ng\u1eef chuy\u00ean m\u00f4n. \u0110\u1ed9i s\u1ea3n ph\u1ea9m n\u00ean tr\u00e1nh d\u00f9ng c\u00e1c thu\u1eadt ng\u1eef k\u1ef9 thu\u1eadt nh\u01b0 \u201crefactoring\u201d hay \u201clatency\u201d khi n\u00f3i chuy\u1ec7n v\u1edbi \u0111\u1ed9i b\u00e1n h\u00e0ng. Thay v\u00e0o \u0111\u00f3, h\u00e3y d\u00f9ng c\u00e1c thu\u1eadt ng\u1eef nh\u01b0 \u201cc\u1ea3i thi\u1ec7n \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh h\u1ec7 th\u1ed1ng\u201d hay \u201cth\u1eddi gian t\u1ea3i nhanh h\u01a1n\u201d. \u0110\u1ed9i b\u00e1n h\u00e0ng n\u00ean tr\u00e1nh d\u00f9ng c\u00e1c t\u1eeb m\u01a1 h\u1ed3 nh\u01b0 \u201cchu\u1ea9n b\u1ecb cho doanh nghi\u1ec7p\u201d m\u00e0 kh\u00f4ng gi\u1ea3i th\u00edch r\u00f5 ngh\u0129a k\u1ef9 thu\u1eadt c\u1ee7a n\u00f3.<\/p>\n

      3. C\u00f9ng nhau \u0103n m\u1eebng nh\u1eefng th\u00e0nh c\u00f4ng chung<\/h3>\n

      Khi ra m\u1eaft m\u1ed9t t\u00ednh n\u0103ng mang l\u1ea1i doanh thu \u0111\u00e1ng k\u1ec3, h\u00e3y c\u00f9ng nhau \u0103n m\u1eebng nh\u01b0 m\u1ed9t chi\u1ebfn th\u1eafng c\u1ee7a c\u1ea3 \u0111\u1ed9i, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 chi\u1ebfn th\u1eafng c\u1ee7a \u0111\u1ed9i b\u00e1n h\u00e0ng. Khi m\u1ed9t b\u1ea3n ph\u00e1t h\u00e0nh s\u1ea3n ph\u1ea9m s\u1eeda \u0111\u01b0\u1ee3c m\u1ed9t l\u1ed7i nghi\u00eam tr\u1ecdng g\u00e2y ra t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf, h\u00e3y \u0103n m\u1eebng nh\u01b0 m\u1ed9t chi\u1ebfn th\u1eafng c\u1ee7a c\u1ea3 c\u00f4ng ty, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 chi\u1ebfn th\u1eafng c\u1ee7a \u0111\u1ed9i h\u1ed7 tr\u1ee3. \u0110i\u1ec1u n\u00e0y c\u1ee7ng c\u1ed1 \u00fd t\u01b0\u1edfng r\u1eb1ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111ang ch\u00e8o c\u00f9ng m\u1ed9t chi\u1ebfc thuy\u1ec1n.<\/p>\n

      \ud83d\udee0\ufe0f K\u1ebf ho\u1ea1ch tri\u1ec3n khai th\u1ef1c t\u1ebf<\/h2>\n

      Thay \u0111\u1ed5i c\u00e1ch c\u00e1c \u0111\u1ed9i nh\u00f3m l\u00e0m vi\u1ec7c c\u00f9ng nhau kh\u00f4ng x\u1ea3y ra trong m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u. N\u00f3 \u0111\u00f2i h\u1ecfi ph\u01b0\u01a1ng ph\u00e1p t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 tr\u00e1nh l\u00e0m qu\u00e1 t\u1ea3i t\u1ed5 ch\u1ee9c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 k\u1ebf ho\u1ea1ch t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh th\u1ed1ng nh\u1ea5t.<\/p>\n

      Giai \u0111o\u1ea1n 1: Kh\u00e1m ph\u00e1 (Tu\u1ea7n 1-4)<\/h3>\n
        \n
      • Ti\u1ebfn h\u00e0nh ph\u1ecfng v\u1ea5n c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc \u0111\u1ec3 hi\u1ec3u r\u00f5 nh\u1eefng \u0111i\u1ec3m \u0111au l\u1edbn nh\u1ea5t c\u1ee7a h\u1ecd.<\/li>\n
      • Ph\u1ecfng v\u1ea5n c\u00e1c qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m \u0111\u1ec3 hi\u1ec3u r\u00f5 nh\u1eefng tr\u1edf ng\u1ea1i l\u1edbn nh\u1ea5t c\u1ee7a h\u1ecd li\u00ean quan \u0111\u1ebfn ph\u1ea3n h\u1ed3i t\u1eeb \u0111\u1ed9i b\u00e1n h\u00e0ng.<\/li>\n
      • X\u00e2y d\u1ef1ng s\u01a1 \u0111\u1ed3 quy tr\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a m\u1ed9t y\u00eau c\u1ea7u t\u00ednh n\u0103ng t\u1eeb \u00fd t\u01b0\u1edfng \u0111\u1ebfn khi ra m\u1eaft.<\/li>\n
      • X\u00e1c \u0111\u1ecbnh nh\u1eefng b\u00ean li\u00ean quan then ch\u1ed1t s\u1ebd d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i.<\/li>\n<\/ul>\n

        Giai \u0111o\u1ea1n 2: Ch\u01b0\u01a1ng tr\u00ecnh th\u1eed nghi\u1ec7m (Tu\u1ea7n 5-12)<\/h3>\n
          \n
        • Ch\u1ecdn m\u1ed9t \u0111\u1ed9i s\u1ea3n ph\u1ea9m v\u00e0 m\u1ed9t khu v\u1ef1c b\u00e1n h\u00e0ng \u0111\u1ec3 th\u1eed nghi\u1ec7m m\u00f4 h\u00ecnh h\u1ee3p t\u00e1c m\u1edbi.<\/li>\n
        • Tri\u1ec3n khai ch\u00ednh s\u00e1ch tham d\u1ef1 bu\u1ed5i \u0111\u00e1nh gi\u00e1 Sprint cho nh\u00f3m n\u00e0y.<\/li>\n
        • Chia s\u1ebb \u0111\u1ecbnh ngh\u0129a m\u1edbi v\u1ec1 \u201cHo\u00e0n th\u00e0nh\u201d v\u1edbi nh\u00f3m th\u1eed nghi\u1ec7m.<\/li>\n
        • Thu th\u1eadp ph\u1ea3n h\u1ed3i v\u1ec1 nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 nh\u1eefng g\u00ec g\u00e2y ra c\u0103ng th\u1eb3ng.<\/li>\n<\/ul>\n

          Giai \u0111o\u1ea1n 3: Chu\u1ea9n h\u00f3a (Th\u00e1ng 4-6)<\/h3>\n
            \n
          • T\u00e0i li\u1ec7u h\u00f3a c\u00e1c quy tr\u00ecnh v\u00e0 nghi th\u1ee9c \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t.<\/li>\n
          • Tri\u1ec3n khai c\u00e1c th\u1ef1c h\u00e0nh n\u00e0y \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed9i v\u00e0 khu v\u1ef1c b\u00e1n h\u00e0ng.<\/li>\n
          • Thi\u1ebft l\u1eadp b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n chung cho c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc \u0111\u00f3.<\/li>\n
          • B\u1eaft \u0111\u1ea7u c\u00e1c bu\u1ed5i t\u1ed5ng k\u1ebft \u0111\u1ecbnh k\u1ef3 t\u1eadp trung v\u00e0o ch\u00ednh qu\u00e1 tr\u00ecnh ph\u1ed1i h\u1ee3p.<\/li>\n<\/ul>\n

            Giai \u0111o\u1ea1n 4: T\u1ed1i \u01b0u h\u00f3a (Th\u00e1ng 7+)<\/h3>\n
              \n
            • Ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u00e1c ch\u1ec9 s\u1ed1 chung.<\/li>\n
            • \u0110i\u1ec1u ch\u1ec9nh t\u1ea7n su\u1ea5t c\u00e1c cu\u1ed9c h\u1ecdp n\u1ebfu ch\u00fang di\u1ec5n ra qu\u00e1 th\u01b0\u1eddng xuy\u00ean ho\u1eb7c qu\u00e1 th\u01b0a th\u1edbt.<\/li>\n
            • Li\u00ean t\u1ee5c tinh ch\u1ec9nh \u0111\u1ecbnh ngh\u0129a v\u1ec1 gi\u00e1 tr\u1ecb d\u1ef1a tr\u00ean nh\u1eefng thay \u0111\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n
            • \u0110\u01b0a c\u00e1c nh\u00e2n vi\u00ean m\u1edbi v\u00e0o h\u1ec7 th\u1ed1ng ph\u1ed1i h\u1ee3p n\u00e0y ngay t\u1eeb ng\u00e0y \u0111\u1ea7u ti\u00ean.<\/li>\n<\/ul>\n

              \ud83d\udd0d Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ea7n tr\u00e1nh<\/h2>\n

              Ngay c\u1ea3 khi c\u00f3 k\u1ebf ho\u1ea1ch, m\u1ecdi th\u1ee9 v\u1eabn c\u00f3 th\u1ec3 \u0111i sai. Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn s\u1ebd gi\u00fap b\u1ea1n v\u01b0\u1ee3t qua ch\u00fang tr\u01b0\u1edbc khi ch\u00fang tr\u1edf th\u00e0nh kh\u1ee7ng ho\u1ea3ng.<\/p>\n

                \n
              • H\u1ee9a qu\u00e1 nhi\u1ec1u:<\/strong>C\u00e1c \u0111\u1ed9i b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 cam k\u1ebft v\u00e0o c\u00e1c t\u00ednh n\u0103ng ch\u1ec9 n\u1eb1m trong danh s\u00e1ch ch\u1edd. \u0110i\u1ec1u n\u00e0y l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn ni\u1ec1m tin. Thi\u1ebft l\u1eadp quy t\u1eafc r\u1eb1ng \u0111\u1ed9i b\u00e1n h\u00e0ng ch\u1ec9 \u0111\u01b0\u1ee3c cam k\u1ebft v\u00e0o c\u00e1c t\u00ednh n\u0103ng n\u1eb1m trong sprint hi\u1ec7n t\u1ea1i ho\u1eb7c \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t cho sprint ti\u1ebfp theo.<\/li>\n
              • B\u1ecf qua n\u1ee3 k\u1ef9 thu\u1eadt:<\/strong>C\u00e1c \u0111\u1ed9i s\u1ea3n ph\u1ea9m kh\u00f4ng th\u1ec3 ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c t\u00ednh n\u0103ng m\u1edbi n\u1ebfu n\u1ec1n t\u1ea3ng \u0111ang s\u1ee5p \u0111\u1ed5. Marketing c\u1ea7n hi\u1ec3u r\u1eb1ng m\u1ed9t s\u1ed1 sprint \u0111\u01b0\u1ee3c d\u00e0nh ri\u00eang cho b\u1ea3o tr\u00ec v\u00e0 \u1ed5n \u0111\u1ecbnh, \u0111i\u1ec1u n\u00e0y h\u1ed7 tr\u1ee3 gi\u00e1n ti\u1ebfp cho b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1ch ng\u0103n ng\u1eeba s\u1ef1 c\u1ed1.<\/li>\n
              • Giao ti\u1ebfp m\u1ed9t chi\u1ec1u:<\/strong>N\u1ebfu th\u00f4ng tin ch\u1ec9 ch\u1ea3y t\u1eeb s\u1ea3n ph\u1ea9m sang b\u00e1n h\u00e0ng, th\u00ec s\u1ef1 ph\u1ed1i h\u1ee3p s\u1ebd th\u1ea5t b\u1ea1i. B\u00e1n h\u00e0ng ph\u1ea3i cung c\u1ea5p ph\u1ea3n h\u1ed3i th\u1ecb tr\u01b0\u1eddng, ch\u1ee9 kh\u00f4ng ch\u1ec9 nh\u1eadn th\u00f4ng b\u00e1o.<\/li>\n
              • Thay \u0111\u1ed5i \u01b0u ti\u00ean gi\u1eefa sprint:<\/strong>Agile ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 \u1ed5n \u0111\u1ecbnh. N\u1ebfu m\u1ed9t y\u00eau c\u1ea7u b\u00e1n h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao l\u00e0m gi\u00e1n \u0111o\u1ea1n sprint, t\u1ed1c \u0111\u1ed9 s\u1ebd gi\u1ea3m. Thi\u1ebft l\u1eadp ch\u00ednh s\u00e1ch r\u00f5 r\u00e0ng \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c y\u00eau c\u1ea7u kh\u1ea9n c\u1ea5p, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t tuy\u1ebfn \u201cs\u1eeda l\u1ed7i nhanh\u201d kh\u00f4ng l\u00e0m gi\u00e1n \u0111o\u1ea1n sprint ch\u00ednh.<\/li>\n<\/ul>\n

                \ud83d\udca1 X\u00e2y d\u1ef1ng v\u0103n h\u00f3a ph\u1ea3n h\u1ed3i<\/h2>\n

                M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t v\u0103n h\u00f3a n\u01a1i ph\u1ea3n h\u1ed3i \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t m\u00f3n qu\u00e0, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 ch\u1ec9 tr\u00edch. Khi m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng n\u00f3i m\u1ed9t t\u00ednh n\u0103ng g\u00e2y nh\u1ea7m l\u1eabn, \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a \u0111\u1ed9i s\u1ea3n ph\u1ea9m; \u0111\u00f3 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Khi \u0111\u1ed9i s\u1ea3n ph\u1ea9m n\u00f3i m\u1ed9t y\u00eau c\u1ea7u qu\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 t\u1eeb ch\u1ed1i nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng; \u0111\u00f3 l\u00e0 l\u1eddi gi\u1ea3i th\u00edch v\u1ec1 ph\u00e2n t\u00edch chi ph\u00ed-l\u1ee3i \u00edch.<\/p>\n

                X\u00e2y d\u1ef1ng v\u0103n h\u00f3a t\u1ed5ng k\u1ebft kh\u00f4ng \u0111\u1ed5 l\u1ed7i l\u00e0 \u0111i\u1ec1u thi\u1ebft y\u1ebfu. Khi m\u1ed9t l\u1ea7n ra m\u1eaft th\u1ea5t b\u1ea1i ho\u1eb7c m\u1ed9t t\u00ednh n\u0103ng b\u1ecb tr\u00ec ho\u00e3n, tr\u1ecdng t\u00e2m ph\u1ea3i l\u00e0 quy tr\u00ecnh, ch\u1ee9 kh\u00f4ng ph\u1ea3i con ng\u01b0\u1eddi. H\u00e3y \u0111\u1eb7t c\u00e2u h\u1ecfi \u201cQuy tr\u00ecnh c\u1ee7a ch\u00fang ta \u0111\u00e3 cho ph\u00e9p \u0111i\u1ec1u n\u00e0y x\u1ea3y ra nh\u01b0 th\u1ebf n\u00e0o?\u201d thay v\u00ec \u201cAi \u0111\u00e3 l\u00e0m h\u1ecfng?\u201d S\u1ef1 an to\u00e0n t\u00e2m l\u00fd n\u00e0y khuy\u1ebfn kh\u00edch giao ti\u1ebfp ch\u00e2n th\u00e0nh gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn.<\/p>\n

                \ud83d\udd04 C\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c<\/h2>\n

                S\u1ef1 ph\u1ed1i h\u1ee3p kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn; \u0111\u00f3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c. Th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i, nhu c\u1ea7u kh\u00e1ch h\u00e0ng ph\u00e1t tri\u1ec3n, v\u00e0 c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i. C\u00e1ch th\u1ee9c b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb ph\u1ed1i h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m ng\u00e0y nay c\u00f3 th\u1ec3 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p sau s\u00e1u th\u00e1ng. B\u1ea1n ph\u1ea3i x\u00e2y d\u1ef1ng m\u1ed9t c\u01a1 ch\u1ebf \u0111\u1ec3 th\u00edch nghi v\u1edbi s\u1ef1 thay \u0111\u1ed5i n\u00e0y.<\/p>\n

                Th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c h\u1ecdp \u201cT\u00e1i ki\u1ec3m tra s\u1ef1 th\u1ed1ng nh\u1ea5t\u201d h\u00e0ng qu\u00fd. M\u1eddi \u0111\u1ea1i di\u1ec7n t\u1eeb c\u1ea3 ba ph\u00f2ng ban tham gia. Th\u1ea3o lu\u1eadn c\u00e1c c\u00e2u h\u1ecfi sau:<\/p>\n

                  \n
                • Ch\u00fang ta \u0111\u00e3 truy\u1ec1n \u0111\u1ea1t l\u1ed9 tr\u00ecnh c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng ch\u01b0a?<\/li>\n
                • B\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng c\u00f3 c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c t\u00ednh n\u0103ng \u0111\u00e3 ra m\u1eaft kh\u00f4ng?<\/li>\n
                • B\u1ed9 ph\u1eadn marketing c\u00f3 \u0111\u1ee7 t\u00e0i nguy\u00ean c\u1ea7n thi\u1ebft \u0111\u1ec3 tri\u1ec3n khai kh\u00f4ng?<\/li>\n
                • \u0110i\u1ec3m g\u00e2y kh\u00f3 kh\u0103n l\u1edbn nh\u1ea5t trong qu\u00fd n\u00e0y l\u00e0 g\u00ec?<\/li>\n
                • Ch\u00fang ta s\u1ebd th\u1ef1c hi\u1ec7n m\u1ed9t thay \u0111\u1ed5i g\u00ec trong qu\u00fd t\u1edbi?<\/li>\n<\/ul>\n

                  Phi\u00ean h\u1ecdp \u0111\u1ecbnh k\u1ef3 n\u00e0y \u0111\u1ea3m b\u1ea3o m\u00f4 h\u00ecnh h\u1ee3p t\u00e1c lu\u00f4n kh\u1ecfe m\u1ea1nh v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a t\u1ed5 ch\u1ee9c. N\u00f3 ng\u0103n ch\u1eb7n t\u00ecnh tr\u1ea1ng l\u1ec7ch h\u01b0\u1edbng th\u01b0\u1eddng x\u1ea3y ra khi c\u00e1c \u0111\u1ed9i l\u00e0m vi\u1ec7c quen thu\u1ed9c v\u1edbi quy tr\u00ecnh v\u00e0 ng\u1eebng \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u00fang.<\/p>\n

                  \ud83c\udf1f Nh\u1eefng suy ngh\u0129 cu\u1ed1i c\u00f9ng v\u1ec1 th\u00e0nh c\u00f4ng trong h\u1ee3p t\u00e1c li\u00ean ph\u00f2ng ban<\/h2>\n

                  \u0110\u1ed3ng b\u1ed9 h\u00f3a b\u00e1n h\u00e0ng v\u00e0 marketing v\u1edbi ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m theo ph\u01b0\u01a1ng ph\u00e1p Agile \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u00ean nh\u1eabn, giao ti\u1ebfp r\u00f5 r\u00e0ng v\u00e0 tinh th\u1ea7n s\u1eb5n s\u00e0ng th\u00edch nghi. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 khi\u1ebfn \u0111\u1ed9i s\u1ea3n ph\u1ea9m b\u00e1n nhi\u1ec1u h\u01a1n hay khi\u1ebfn \u0111\u1ed9i b\u00e1n h\u00e0ng vi\u1ebft m\u00e3. \u0110\u00f3 l\u00e0 t\u1ea1o ra m\u1ed9t t\u1ed5 ch\u1ee9c th\u1ed1ng nh\u1ea5t, n\u01a1i m\u1ecdi ph\u00f2ng ban \u0111\u1ec1u hi\u1ec3u r\u00f5 c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhau nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

                  Khi l\u00e0m \u0111\u00fang, l\u1ee3i \u00edch l\u00e0 r\u00f5 r\u1ec7t. Doanh thu tr\u1edf n\u00ean \u1ed5n \u0111\u1ecbnh h\u01a1n v\u00ec d\u00f2ng ch\u1ea3y kh\u00e1ch h\u00e0ng ph\u1ea3n \u00e1nh \u0111\u00fang kh\u1ea3 n\u0103ng th\u1ef1c t\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m. S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n v\u00ec s\u1ea3n ph\u1ea9m gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf. Tinh th\u1ea7n l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean t\u0103ng l\u00ean v\u00ec m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 tr\u00e2n tr\u1ecdng. H\u00e0nh tr\u00ecnh h\u01b0\u1edbng t\u1edbi s\u1ef1 \u0111\u1ed3ng b\u1ed9 l\u00e0 th\u00e1ch th\u1ee9c, nh\u01b0ng \u0111i\u1ec3m \u0111\u1ebfn l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c v\u1eefng m\u1ea1nh h\u01a1n, linh ho\u1ea1t h\u01a1n v\u00e0 c\u00f3 l\u1ee3i nhu\u1eadn cao h\u01a1n.<\/p>\n

                  B\u1eaft \u0111\u1ea7u nh\u1ecf. Ch\u1ecdn m\u1ed9t quy tr\u00ecnh, nh\u01b0 cu\u1ed9c h\u1ecdp xem x\u00e9t Sprint, v\u00e0 l\u00e0m cho n\u00f3 \u0111\u00fang. Sau \u0111\u00f3 m\u1edf r\u1ed9ng. M\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 ho\u00e0n h\u1ea3o, m\u00e0 l\u00e0 ti\u1ebfn b\u1ed9. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c m\u1ee5c ti\u00eau chung v\u00e0 giao ti\u1ebfp minh b\u1ea1ch, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y c\u1ea7u n\u1ed1i gi\u1eefa \u0111\u1ed9ng c\u01a1 s\u00e1ng t\u1ea1o c\u1ee7a ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ed9ng c\u01a1 th\u01b0\u01a1ng m\u1ea1i c\u1ee7a b\u00e1n h\u00e0ng v\u00e0 marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

                  Trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n \u0111\u1ea1i, kho\u1ea3ng c\u00e1ch gi\u1eefa c\u00e1c \u0111\u1ed9i s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn t\u1ea1o ra doanh thu th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn xung \u0111\u1ed9t. C\u00e1c \u0111\u1ed9i s\u1ea3n…<\/p>\n","protected":false},"author":1,"featured_media":1588,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"\u0110\u1ed3ng b\u1ed9 h\u00f3a B\u00e1n h\u00e0ng & Marketing v\u1edbi Ph\u00e1t tri\u1ec3n S\u1ea3n ph\u1ea9m Agile \ud83d\ude80","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch l\u1ea5p \u0111\u1ea7y kho\u1ea3ng c\u00e1ch gi\u1eefa b\u00e1n h\u00e0ng, marketing v\u00e0 c\u00e1c \u0111\u1ed9i Agile. 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