{"id":1697,"date":"2026-03-21T08:15:17","date_gmt":"2026-03-21T08:15:17","guid":{"rendered":"https:\/\/www.viz-read.com\/vi\/pest-analysis-framework-study-guide\/"},"modified":"2026-03-21T08:15:17","modified_gmt":"2026-03-21T08:15:17","slug":"pest-analysis-framework-study-guide","status":"publish","type":"post","link":"https:\/\/www.viz-read.com\/vi\/pest-analysis-framework-study-guide\/","title":{"rendered":"Khung ph\u00e2n t\u00edch PEST: H\u01b0\u1edbng d\u1eabn h\u1ecdc t\u1eadp to\u00e0n di\u1ec7n cho sinh vi\u00ean kinh doanh"},"content":{"rendered":"
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\"Child-style<\/figure>\n<\/div>\n

Hi\u1ec3u r\u00f5 m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i l\u00e0 \u0111i\u1ec1u then ch\u1ed1t cho b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh n\u00e0o. KhungKhung ph\u00e2n t\u00edch PEST<\/strong> \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u00f4ng c\u1ee5 n\u1ec1n t\u1ea3ng cho vi\u1ec7c quan s\u00e1t m\u00f4i tr\u01b0\u1eddng. N\u00f3 gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 then ch\u1ed1t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t. \u0110\u1ed1i v\u1edbi sinh vi\u00ean kinh doanh, th\u00e0nh th\u1ea1o khung n\u00e0y mang l\u1ea1i m\u1ed9t g\u00f3c nh\u00ecn r\u00f5 r\u00e0ng \u0111\u1ec3 nh\u00ecn nh\u1eadn c\u00e1c \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng. H\u01b0\u1edbng d\u1eabn n\u00e0y ph\u00e2n t\u00edch chi ti\u1ebft t\u1eebng th\u00e0nh ph\u1ea7n m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c c\u00f9ng c\u00e1c v\u00ed d\u1ee5 th\u1ef1c ti\u1ec5n.<\/p>\n

D\u00f9 b\u1ea1n \u0111ang ph\u00e2n t\u00edch m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p hay m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia, b\u1ed1n tr\u1ee5 c\u1ed9t n\u00e0y lu\u00f4n kh\u00f4ng thay \u0111\u1ed5i. H\u01b0\u1edbng d\u1eabn h\u1ecdc t\u1eadp n\u00e0y bao qu\u00e1t c\u00e1c kh\u00eda c\u1ea1nh Ch\u00ednh tr\u1ecb, Kinh t\u1ebf, X\u00e3 h\u1ed9i v\u00e0 C\u00f4ng ngh\u1ec7. Ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 c\u00e1ch \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 trong c\u00e1c t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf.<\/p>\n

Khung ph\u00e2n t\u00edch PEST l\u00e0 g\u00ec? \ud83e\udded<\/h2>\n

PEST l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Ch\u00ednh tr\u1ecb, Kinh t\u1ebf, X\u00e3 h\u1ed9i v\u00e0 C\u00f4ng ngh\u1ec7. \u0110\u00e2y l\u00e0 m\u1ed9t khung chi\u1ebfn l\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 quan s\u00e1t c\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ed5 ch\u1ee9c. Kh\u00e1c v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch n\u1ed9i b\u1ed9, PEST nh\u00ecn ra b\u00ean ngo\u00e0i. N\u00f3 xem x\u00e9t nh\u1eefng l\u1ef1c l\u01b0\u1ee3ng n\u1eb1m ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Sinh vi\u00ean kinh doanh th\u01b0\u1eddng g\u1eb7p m\u00f4 h\u00ecnh n\u00e0y trong c\u00e1c m\u00f4n h\u1ecdc v\u1ec1 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c. M\u1ee5c ti\u00eau ch\u00ednh l\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 ph\u00e1t hi\u1ec7n c\u01a1 h\u1ed9i. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 c\u00e1c \u0111\u1ed9ng l\u1ef1c b\u00ean ngo\u00e0i n\u00e0y, nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n thay v\u00ec ch\u1ec9 ph\u1ea3n \u1ee9ng tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i.<\/p>\n

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  • M\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4:<\/strong> Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c t\u1ed5 ch\u1ee9c trong m\u1ed9t ng\u00e0nh.<\/li>\n
  • Kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t:<\/strong> C\u00e1c c\u00f4ng ty kh\u00f4ng th\u1ec3 \u0111\u1ecbnh \u0111o\u1ea1t nh\u1eefng l\u1ef1c l\u01b0\u1ee3ng n\u00e0y nh\u01b0ng ph\u1ea3i th\u00edch nghi v\u1edbi ch\u00fang.<\/li>\n
  • L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c:<\/strong> N\u00f3 h\u1ed7 tr\u1ee3 l\u1eadp k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c.<\/li>\n<\/ul>\n

    M\u1eb7c d\u00f9 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng song song v\u1edbi ph\u00e2n t\u00edch SWOT, PEST \u0111\u1eb7c bi\u1ec7t t\u1eadp trung v\u00e0o b\u1ed1i c\u1ea3nh b\u00ean ngo\u00e0i. SWOT k\u1ebft h\u1ee3p \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu n\u1ed9i b\u1ed9 v\u1edbi c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c b\u00ean ngo\u00e0i. PEST cung c\u1ea5p d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111i\u1ec1n v\u00e0o c\u00e1c ph\u1ea7n C\u01a1 h\u1ed9i v\u00e0 Th\u00e1ch th\u1ee9c trong ma tr\u1eadn SWOT.<\/p>\n

    B\u1ed1n tr\u1ee5 c\u1ed9t \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch \ud83d\udd0d<\/h2>\n

    M\u1ed7i ch\u1eef c\u00e1i trong c\u1ee5m t\u1eeb PEST \u0111\u1ea1i di\u1ec7n cho m\u1ed9t danh m\u1ee5c c\u1ee5 th\u1ec3 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 t\u1eebng tr\u1ee5 c\u1ed9t bao g\u1ed3m nh\u1eefng g\u00ec.<\/p>\n

    1. Y\u1ebfu t\u1ed1 Ch\u00ednh tr\u1ecb \ud83c\udfdb\ufe0f<\/h3>\n

    C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb li\u00ean quan \u0111\u1ebfn s\u1ef1 can thi\u1ec7p v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a ch\u00ednh ph\u1ee7 \u0111\u1ed1i v\u1edbi n\u1ec1n kinh t\u1ebf. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng. S\u1ef1 \u1ed5n \u0111\u1ecbnh ch\u00ednh tr\u1ecb th\u01b0\u1eddng l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft cho \u0111\u1ea7u t\u01b0.<\/p>\n

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    • Ch\u00ednh s\u00e1ch thu\u1ebf:<\/strong> Nh\u1eefng thay \u0111\u1ed5i v\u1ec1 m\u1ee9c thu\u1ebf doanh nghi\u1ec7p tr\u1ef1c ti\u1ebfp \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn.<\/li>\n
    • H\u1ea1n ch\u1ebf th\u01b0\u01a1ng m\u1ea1i:<\/strong> Thu\u1ebf quan v\u00e0 h\u1ea1n ng\u1ea1ch \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed nh\u1eadp kh\u1ea9u v\u00e0 xu\u1ea5t kh\u1ea9u.<\/li>\n
    • Lu\u1eadt lao \u0111\u1ed9ng:<\/strong> C\u00e1c quy \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn tuy\u1ec3n d\u1ee5ng, sa th\u1ea3i v\u00e0 m\u1ee9c l\u01b0\u01a1ng.<\/li>\n
    • C\u00e1c quy \u0111\u1ecbnh v\u1ec1 m\u00f4i tr\u01b0\u1eddng:<\/strong> C\u00e1c lu\u1eadt li\u00ean quan \u0111\u1ebfn t\u00ednh b\u1ec1n v\u1eefng v\u00e0 qu\u1ea3n l\u00fd ch\u1ea5t th\u1ea3i.<\/li>\n
    • S\u1ef1 \u1ed5n \u0111\u1ecbnh ch\u00ednh tr\u1ecb:<\/strong> Nguy c\u01a1 b\u1ea5t \u1ed5n ho\u1eb7c thay \u0111\u1ed5i ch\u00ednh s\u00e1ch.<\/li>\n<\/ul>\n

      V\u00ed d\u1ee5, m\u1ed9t ch\u00ednh ph\u1ee7 \u00e1p d\u1ee5ng thu\u1ebf carbon s\u1ebd l\u00e0m t\u0103ng chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng cho c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t. Ng\u01b0\u1ee3c l\u1ea1i, tr\u1ee3 c\u1ea5p cho n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f4ng ngh\u1ec7 xanh. Sinh vi\u00ean c\u1ea7n ph\u00e2n t\u00edch c\u00e1ch c\u00e1c thay \u0111\u1ed5i ch\u00ednh s\u00e1ch t\u1ea1o ra r\u00e0o c\u1ea3n ho\u1eb7c \u0111\u1ed9ng l\u1ef1c.<\/p>\n

      2. C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf \ud83d\udcb0<\/h3>\n

      C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf x\u00e1c \u0111\u1ecbnh s\u1ee9c mua c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chi ph\u00ed v\u1ed1n. Nh\u1eefng bi\u1ebfn s\u1ed1 n\u00e0y thay \u0111\u1ed5i t\u00f9y theo b\u1ed1i c\u1ea3nh kinh t\u1ebf t\u1ed5ng th\u1ec3.<\/p>\n

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      • T\u0103ng tr\u01b0\u1edfng kinh t\u1ebf:<\/strong>T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng GDP ph\u1ea3n \u00e1nh ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng.<\/li>\n
      • T\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i:<\/strong>Bi\u1ebfn \u0111\u1ed9ng ti\u1ec1n t\u1ec7 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh trong th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf.<\/li>\n
      • T\u1ef7 l\u1ec7 l\u1ea1m ph\u00e1t:<\/strong>L\u1ea1m ph\u00e1t cao l\u00e0m suy gi\u1ea3m s\u1ee9c mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n
      • L\u00e3i su\u1ea5t:<\/strong>Chi ph\u00ed vay v\u1ed1n \u0111\u1ec3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c t\u1ed3n kho.<\/li>\n
      • Thu nh\u1eadp kh\u1ea3 d\u1ee5ng:<\/strong>S\u1ed1 ti\u1ec1n m\u00e0 c\u00e1c h\u1ed9 gia \u0111\u00ecnh c\u00f3 th\u1ec3 chi ti\u00eau.<\/li>\n<\/ul>\n

        Trong th\u1eddi k\u1ef3 suy tho\u00e1i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng gi\u1ea3m chi ti\u00eau cho nhu c\u1ea7u kh\u00f4ng thi\u1ebft y\u1ebfu. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng xa x\u1ec9 \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 thi\u1ebft y\u1ebfu. Hi\u1ec3u r\u00f5 chu k\u1ef3 kinh t\u1ebf gi\u00fap c\u00e1c doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n

        3. C\u00e1c y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i \ud83d\udc65<\/h3>\n

        C\u00e1c y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i bao g\u1ed3m c\u00e1c kh\u00eda c\u1ea1nh d\u00e2n s\u1ed1 v\u00e0 v\u0103n h\u00f3a c\u1ee7a m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i. Nh\u1eefng xu h\u01b0\u1edbng n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

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        • T\u0103ng tr\u01b0\u1edfng d\u00e2n s\u1ed1:<\/strong>\u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn quy m\u00f4 th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng.<\/li>\n
        • Ph\u00e2n b\u1ed1 \u0111\u1ed9 tu\u1ed5i:<\/strong>D\u00e2n s\u1ed1 gi\u00e0 c\u1ea7n c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c bi\u1ec7t so v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u00f3 \u0111\u00f4ng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i.<\/li>\n
        • Nh\u1eadn th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe:<\/strong>S\u1ef1 d\u1ecbch chuy\u1ec3n sang c\u00e1c s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1 ho\u1eb7c li\u00ean quan \u0111\u1ebfn th\u1ec3 thao, s\u1ee9c kh\u1ecfe.<\/li>\n
        • Xu h\u01b0\u1edbng l\u1ed1i s\u1ed1ng:<\/strong>S\u1ef1 thay \u0111\u1ed5i trong c\u00e2n b\u1eb1ng gi\u1eefa c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng, c\u0169ng nh\u01b0 l\u00e0m vi\u1ec7c t\u1eeb xa.<\/li>\n
        • C\u00e1c chu\u1ea9n m\u1ef1c v\u0103n h\u00f3a:<\/strong>Th\u00f3i quen v\u00e0 truy\u1ec1n th\u1ed1ng \u0111\u1ecba ph\u01b0\u01a1ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 ch\u1ea5p nh\u1eadn s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n

          D\u00e2n s\u1ed1 gi\u00e0 \u1edf c\u00e1c qu\u1ed1c gia ph\u00e1t tri\u1ec3n t\u1ea1o ra nhu c\u1ea7u v\u1ec1 d\u1ecbch v\u1ee5 y t\u1ebf v\u00e0 h\u01b0u tr\u00ed. Trong khi \u0111\u00f3, c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i th\u01b0\u1eddng c\u00f3 d\u00e2n s\u1ed1 tr\u1ebb h\u01a1n, th\u00fac \u0111\u1ea9y nhu c\u1ea7u v\u1ec1 gi\u00e1o d\u1ee5c v\u00e0 c\u00f4ng ngh\u1ec7. B\u1ecf qua nh\u1eefng thay \u0111\u1ed5i x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ea3n ph\u1ea9m l\u1ed7i th\u1eddi.<\/p>\n

          4. C\u00e1c y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 \ud83d\udcbb<\/h3>\n

          C\u00e1c y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 li\u00ean quan \u0111\u1ebfn nh\u1eefng \u0111\u1ed5i m\u1edbi t\u1ea1o ra th\u1ecb tr\u01b0\u1eddng m\u1edbi ho\u1eb7c ph\u00e1 b\u1ecf th\u1ecb tr\u01b0\u1eddng c\u0169. Khu v\u1ef1c n\u00e0y thay \u0111\u1ed5i nhanh ch\u00f3ng v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 theo d\u00f5i li\u00ean t\u1ee5c.<\/p>\n

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          • Ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n:<\/strong>M\u1ee9c \u0111\u1ed9 \u0111\u1ed5i m\u1edbi trong ng\u00e0nh.<\/li>\n
          • T\u1ef1 \u0111\u1ed9ng h\u00f3a:<\/strong> T\u00e1c \u0111\u1ed9ng \u0111\u1ebfn chi ph\u00ed lao \u0111\u1ed9ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/li>\n
          • C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng Internet:<\/strong> M\u1ee9c \u0111\u1ed9 k\u1ebft n\u1ed1i t\u1ea1i c\u00e1c khu v\u1ef1c m\u1ee5c ti\u00eau.<\/li>\n
          • C\u00f4ng ngh\u1ec7 \u0111\u1ed9t ph\u00e1:<\/strong> Ti\u1ebfn b\u1ed9 trong tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, blockchain ho\u1eb7c c\u00f4ng ngh\u1ec7 sinh h\u1ecdc.<\/li>\n
          • Th\u01b0\u1edfng cho c\u00f4ng ngh\u1ec7:<\/strong> C\u00e1c kho\u1ea3n tr\u1ee3 c\u1ea5p c\u1ee7a ch\u00ednh ph\u1ee7 cho ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7.<\/li>\n<\/ul>\n

            H\u00e3y xem x\u00e9t s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn. C\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed1i \u0111e d\u1ecda sinh t\u1ed3n do nh\u1eefng thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7. C\u00e1c doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 th\u00edch nghi v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 m\u1edbi \u0111\u00e3 m\u1ea5t th\u1ecb ph\u1ea7n \u0111\u00e1ng k\u1ec3. Vi\u1ec7c quan s\u00e1t c\u00f4ng ngh\u1ec7 li\u00ean t\u1ee5c l\u00e0 r\u1ea5t quan tr\u1ecdng cho s\u1ef1 t\u1ed3n t\u1ea1i.<\/p>\n

            T\u1ed5ng quan so s\u00e1nh c\u00e1c y\u1ebfu t\u1ed1 \ud83d\udccb<\/h2>\n

            \u0110\u1ec3 h\u1ed7 tr\u1ee3 hi\u1ec3u r\u00f5, b\u1ea3ng sau t\u00f3m t\u1eaft nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh gi\u1eefa m\u1ed7i danh m\u1ee5c.<\/p>\n\n\n\n\n\n\n\n\n
            Y\u1ebfu t\u1ed1<\/th>\nTr\u1ecdng t\u00e2m ch\u00ednh<\/th>\nCh\u1ec9 s\u1ed1 v\u00ed d\u1ee5<\/th>\nM\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng<\/th>\n<\/tr>\n<\/thead>\n
            Ch\u00ednh tr\u1ecb<\/td>\nCh\u00ednh s\u00e1ch ch\u00ednh ph\u1ee7<\/td>\nT\u1ef7 l\u1ec7 thu\u1ebf %<\/td>\nCao<\/td>\n<\/tr>\n
            Kinh t\u1ebf<\/td>\nHi\u1ec7u su\u1ea5t th\u1ecb tr\u01b0\u1eddng<\/td>\nT\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng GDP<\/td>\nTrung b\u00ecnh<\/td>\n<\/tr>\n
            X\u00e3 h\u1ed9i<\/td>\nD\u00e2n s\u1ed1 h\u1ecdc v\u00e0 v\u0103n h\u00f3a<\/td>\nTu\u1ed5i trung b\u00ecnh<\/td>\nTrung b\u00ecnh<\/td>\n<\/tr>\n
            C\u00f4ng ngh\u1ec7<\/td>\nS\u00e1ng t\u1ea1o v\u00e0 Nghi\u00ean c\u1ee9u & Ph\u00e1t tri\u1ec3n<\/td>\nS\u1ed1 b\u1eb1ng s\u00e1ng ch\u1ebf \u0111\u00e3 n\u1ed9p<\/td>\nCao<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

            L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch PEST \ud83d\udd27<\/h2>\n

            Th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p c\u00f3 c\u1ea5u tr\u00fac. Li\u1ec7t k\u00ea ng\u1eabu nhi\u00ean c\u00e1c y\u1ebfu t\u1ed1 hi\u1ebfm khi mang l\u1ea1i nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch. H\u00e3y tu\u00e2n theo c\u00e1c b\u01b0\u1edbc sau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ed9t nghi\u00ean c\u1ee9u to\u00e0n di\u1ec7n.<\/p>\n

            B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh ph\u1ea1m vi<\/h3>\n

            N\u00eau r\u00f5 b\u1ea1n \u0111ang ph\u00e2n t\u00edch \u0111i\u1ec1u g\u00ec. C\u00f3 ph\u1ea3i l\u00e0 vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi? Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng? Hay m\u1ed9t cu\u1ed9c \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n v\u1ec1 doanh nghi\u1ec7p? Ph\u1ea1m vi s\u1ebd x\u00e1c \u0111\u1ecbnh nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o l\u00e0 li\u00ean quan. M\u1ed9t c\u00f4ng ty to\u00e0n c\u1ea7u ph\u1ea3i xem x\u00e9t ch\u00ednh tr\u1ecb qu\u1ed1c t\u1ebf, trong khi doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng t\u1eadp trung v\u00e0o c\u00e1c quy \u0111\u1ecbnh c\u1ee7a ch\u00ednh quy\u1ec1n \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

            B\u01b0\u1edbc 2: Thu th\u1eadp d\u1eef li\u1ec7u<\/h3>\n

            Thu th\u1eadp th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nh\u1ea5t. S\u1eed d\u1ee5ng c\u00e1c b\u00e1o c\u00e1o ch\u00ednh ph\u1ee7, \u1ea5n ph\u1ea9m ng\u00e0nh v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Tr\u00e1nh d\u1ef1a v\u00e0o d\u1eef li\u1ec7u l\u1ed7i th\u1eddi. \u0110i\u1ec1u ki\u1ec7n kinh t\u1ebf thay \u0111\u1ed5i theo qu\u00fd, c\u00f2n xu h\u01b0\u1edbng x\u00e3 h\u1ed9i thay \u0111\u1ed5i h\u00e0ng n\u0103m.<\/p>\n

            B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh<\/h3>\n

            L\u1ecdc d\u1eef li\u1ec7u. Kh\u00f4ng ph\u1ea3i m\u1ecdi s\u1ed1 li\u1ec7u n\u00e0o c\u0169ng quan tr\u1ecdng. Ch\u1ecdn nh\u1eefng y\u1ebfu t\u1ed1 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t \u0111\u1ebfn b\u1ed1i c\u1ea3nh kinh doanh c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n. \u01afu ti\u00ean c\u00e1c xu h\u01b0\u1edbng \u0111ang n\u1ed5i l\u00ean thay v\u00ec nh\u1eefng xu h\u01b0\u1edbng \u0111\u00e3 \u1ed5n \u0111\u1ecbnh.<\/p>\n

            B\u01b0\u1edbc 4: Ph\u00e2n t\u00edch h\u1ec7 qu\u1ea3<\/h3>\n

            X\u00e1c \u0111\u1ecbnh m\u1ed7i y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o. N\u00f3 c\u00f3 l\u00e0m t\u0103ng chi ph\u00ed kh\u00f4ng? C\u00f3 m\u1edf ra c\u00e1c lu\u1ed3ng doanh thu m\u1edbi kh\u00f4ng? T\u1ea1o m\u1ed9t ma tr\u1eadn \u0111\u1ec3 so s\u00e1nh c\u00e1c m\u1ed1i \u0111e d\u1ecda v\u1edbi c\u01a1 h\u1ed9i. B\u01b0\u1edbc n\u00e0y bi\u1ebfn d\u1eef li\u1ec7u th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

            B\u01b0\u1edbc 5: Gi\u00e1m s\u00e1t li\u00ean t\u1ee5c<\/h3>\n

            M\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i lu\u00f4n thay \u0111\u1ed5i. M\u1ed9t ph\u00e2n t\u00edch duy nh\u1ea5t s\u1ebd nhanh ch\u00f3ng tr\u1edf n\u00ean l\u1ed7i th\u1eddi. Thi\u1ebft l\u1eadp l\u1ecbch tr\u00ecnh \u0111\u1ec3 xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y th\u01b0\u1eddng xuy\u00ean. \u0110\u00e1nh gi\u00e1 theo qu\u00fd l\u00e0 ph\u1ed5 bi\u1ebfn \u0111\u1ed1i v\u1edbi c\u00e1c ng\u00e0nh c\u00f3 t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i nhanh.<\/p>\n

            Nh\u1eefng h\u1ea1n ch\u1ebf v\u00e0 th\u00e1ch th\u1ee9c ph\u1ed5 bi\u1ebfn \u26a0\ufe0f<\/h2>\n

            M\u1eb7c d\u00f9 m\u1ea1nh m\u1ebd, khung PEST c\u0169ng kh\u00f4ng tr\u00e1nh kh\u1ecfi nh\u1eefng \u0111i\u1ec3m y\u1ebfu. H\u1ecdc sinh c\u1ea7n hi\u1ec3u r\u00f5 nh\u1eefng h\u1ea1n ch\u1ebf n\u00e0y \u0111\u1ec3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n

              \n
            • T\u00ednh ch\u1ea5t t\u0129nh:<\/strong> M\u00f4 h\u00ecnh c\u00f3 th\u1ec3 tr\u00f4ng t\u0129nh n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean. N\u00f3 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t khung h\u00ecnh t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh.<\/li>\n
            • T\u00ednh ch\u1ee7 quan:<\/strong> Vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan ph\u1ee5 thu\u1ed9c v\u00e0o quan \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi ph\u00e2n t\u00edch. C\u00e1c nh\u00f3m kh\u00e1c nhau c\u00f3 th\u1ec3 \u01b0u ti\u00ean c\u00e1c d\u1eef li\u1ec7u kh\u00e1c nhau.<\/li>\n
            • T\u00ednh li\u00ean k\u1ebft:<\/strong> C\u00e1c y\u1ebfu t\u1ed1 th\u01b0\u1eddng ch\u1ed3ng l\u1ea5n l\u00ean nhau. Nh\u1eefng thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 thay \u0111\u1ed5i x\u00e3 h\u1ed9i. M\u00f4 h\u00ecnh x\u1eed l\u00fd ch\u00fang ri\u00eang bi\u1ec7t, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m \u0111\u01a1n gi\u1ea3n h\u00f3a qu\u00e1 m\u1ee9c th\u1ef1c t\u1ebf.<\/li>\n
            • Thi\u1ebfu t\u00ednh c\u1ee5 th\u1ec3:<\/strong> N\u00f3 kh\u00f4ng \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng. N\u00f3 x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u1ea3nh h\u01b0\u1edfng, ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ee9c \u0111\u1ed9 m\u1ea1nh y\u1ebfu.<\/li>\n
            • Qu\u00e1 t\u1ea3i th\u00f4ng tin:<\/strong> Qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u c\u00f3 th\u1ec3 che khu\u1ea5t nh\u1eefng t\u00edn hi\u1ec7u quan tr\u1ecdng nh\u1ea5t. Vi\u1ec7c l\u1ecdc d\u1eef li\u1ec7u l\u00e0 thi\u1ebft y\u1ebfu.<\/li>\n<\/ul>\n

              PEST so v\u1edbi PESTLE \ud83d\udd04<\/h2>\n

              Th\u01b0\u1eddng xuy\u00ean, b\u1ea1n s\u1ebd g\u1eb7p khung PESTLE. \u0110\u00e2y l\u00e0 s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a m\u00f4 h\u00ecnh ban \u0111\u1ea7u. PESTLE th\u00eam hai ch\u1eef c\u00e1i b\u1ed5 sung: Ph\u00e1p l\u00fd v\u00e0 M\u00f4i tr\u01b0\u1eddng.<\/p>\n

                \n
              • Ph\u00e1p l\u00fd:<\/strong> T\u1eadp trung v\u00e0o c\u00e1c lu\u1eadt c\u1ee5 th\u1ec3 nh\u01b0 b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, an to\u00e0n s\u1ee9c kh\u1ecfe v\u00e0 lu\u1eadt lao \u0111\u1ed9ng.<\/li>\n
              • M\u00f4i tr\u01b0\u1eddng:<\/strong> T\u1eadp trung v\u00e0o c\u00e1c kh\u00eda c\u1ea1nh sinh th\u00e1i v\u00e0 m\u00f4i tr\u01b0\u1eddng, ch\u1eb3ng h\u1ea1n nh\u01b0 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu v\u00e0 d\u1ea5u ch\u00e2n carbon.<\/li>\n<\/ul>\n

                \u0110\u1ed1i v\u1edbi sinh vi\u00ean kinh doanh, vi\u1ec7c hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 quan tr\u1ecdng. PEST bao qu\u00e1t h\u01a1n, trong khi PESTLE c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 tu\u00e2n th\u1ee7 v\u00e0 b\u1ec1n v\u1eefng. Nhi\u1ec1u b\u1ed1i c\u1ea3nh hi\u1ec7n \u0111\u1ea1i y\u00eau c\u1ea7u ph\u01b0\u01a1ng ph\u00e1p PESTLE do s\u1ef1 gi\u00e1m s\u00e1t quy \u0111\u1ecbnh ng\u00e0y c\u00e0ng t\u0103ng.<\/p>\n

                V\u00ed d\u1ee5 minh h\u1ecda \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n \ud83c\udf0d<\/h2>\n

                H\u00e3y \u00e1p d\u1ee5ng khung n\u00e0y v\u00e0o m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t xe \u0111i\u1ec7n (EV) gi\u1ea3 \u0111\u1ecbnh \u0111ang l\u00ean k\u1ebf ho\u1ea1ch th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n

                  \n
                • Ch\u00ednh tr\u1ecb:<\/strong> Ch\u00ednh ph\u1ee7 cung c\u1ea5p tr\u1ee3 c\u1ea5p cho vi\u1ec7c mua xe \u0111i\u1ec7n. Tuy nhi\u00ean, thu\u1ebf nh\u1eadp kh\u1ea9u \u0111\u1ed1i v\u1edbi c\u00e1c th\u00e0nh ph\u1ea7n pin l\u00e0 cao.<\/li>\n
                • Kinh t\u1ebf:<\/strong> Thu nh\u1eadp kh\u1ea3 d\u1ee5ng \u0111ang t\u0103ng, nh\u01b0ng l\u00e3i su\u1ea5t cao, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kho\u1ea3n vay mua xe.<\/li>\n
                • X\u00e3 h\u1ed9i:<\/strong> Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu v\u00e0 \u01b0u ti\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u xanh.<\/li>\n
                • C\u00f4ng ngh\u1ec7:<\/strong> C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng s\u1ea1c \u0111ang m\u1edf r\u1ed9ng nhanh ch\u00f3ng, gi\u1ea3m lo l\u1eafng v\u1ec1 ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng.<\/li>\n<\/ul>\n

                  Trong t\u00ecnh hu\u1ed1ng n\u00e0y, c\u00e1c ch\u00ednh s\u00e1ch tr\u1ee3 c\u1ea5p ch\u00ednh tr\u1ecb v\u00e0 xu h\u01b0\u1edbng x\u00e3 h\u1ed9i l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 t\u00edch c\u1ef1c m\u1ea1nh m\u1ebd. L\u00e3i su\u1ea5t kinh t\u1ebf l\u00e0 r\u00e0o c\u1ea3n. C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 m\u00f4 h\u00ecnh kinh doanh. Chi\u1ebfn l\u01b0\u1ee3c s\u1ebd t\u1eadp trung khai th\u00e1c c\u00e1c kho\u1ea3n tr\u1ee3 c\u1ea5p \u0111\u1ed3ng th\u1eddi cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p t\u00e0i ch\u00ednh linh ho\u1ea1t \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi l\u00e3i su\u1ea5t cao.<\/p>\n

                  C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p \u2753<\/h2>\n

                  D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi ph\u1ed5 bi\u1ebfn li\u00ean quan \u0111\u1ebfn khung n\u00e0y.<\/p>\n

                  Ai s\u1eed d\u1ee5ng ph\u00e2n t\u00edch PEST?<\/h3>\n

                  N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c, chuy\u00ean gia t\u01b0 v\u1ea5n, doanh nh\u00e2n v\u00e0 sinh vi\u00ean kinh doanh. B\u1ea5t k\u1ef3 t\u1ed5 ch\u1ee9c n\u00e0o c\u1ea7n kh\u1ea3o s\u00e1t m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 \u0111\u1ec1u c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb n\u00f3.<\/p>\n

                  N\u00ean c\u1eadp nh\u1eadt bao nhi\u00eau l\u1ea7n?<\/h3>\n

                  H\u1eb1ng n\u0103m l\u00e0 ti\u00eau chu\u1ea9n. \u0110\u1ed1i v\u1edbi c\u00e1c ng\u00e0nh c\u00f3 bi\u1ebfn \u0111\u1ed9ng cao, n\u00ean c\u1eadp nh\u1eadt h\u00e0ng qu\u00fd.<\/p>\n

                  N\u00f3 c\u00f3 th\u1ec3 thay th\u1ebf nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng?<\/h3>\n

                  Kh\u00f4ng. N\u00f3 b\u1ed5 sung cho nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. PEST nh\u00ecn \u1edf c\u1ea5p \u0111\u1ed9 v\u0129 m\u00f4, trong khi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

                  N\u00f3 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf kh\u00f4ng?<\/h3>\n

                  C\u00f3. C\u00e1c doanh nghi\u1ec7p nh\u1ecf \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng l\u1ef1c l\u01b0\u1ee3ng v\u0129 m\u00f4 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn, th\u01b0\u1eddng c\u00f3 \u00edt kh\u1ea3 n\u0103ng h\u1ea5p th\u1ee5 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c h\u01a1n.<\/p>\n

                  Suy ngh\u0129 cu\u1ed1i c\u00f9ng \ud83c\udf93<\/h2>\n

                  Khung ph\u00e2n t\u00edch PEST l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n thi\u1ebft y\u1ebfu trong gi\u00e1o d\u1ee5c kinh doanh. N\u00f3 trang b\u1ecb cho sinh vi\u00ean kh\u1ea3 n\u0103ng nh\u00ecn xa h\u01a1n c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u1ed9i b\u1ed9. B\u1eb1ng c\u00e1ch \u0111\u00e1nh gi\u00e1 h\u1ec7 th\u1ed1ng c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i, nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u01b0\u01a1ng lai c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t.<\/p>\n

                  H\u00e3y nh\u1edb r\u1eb1ng d\u1eef li\u1ec7u ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb n\u1ebfu d\u1eabn \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng. M\u1ed9t ph\u00e2n t\u00edch ho\u00e0n ch\u1ec9nh nh\u01b0ng n\u1eb1m im tr\u00ean k\u1ec7 s\u1ebd kh\u00f4ng mang l\u1ea1i gi\u00e1 tr\u1ecb g\u00ec. H\u00e3y s\u1eed d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft n\u00e0y \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c, ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro. Khi b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u thay \u0111\u1ed5i, c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n c\u0169ng ph\u1ea3i thay \u0111\u1ed5i theo. H\u00e3y gi\u1eef khung n\u00e0y trong b\u1ed9 c\u00f4ng c\u1ee5 c\u1ee7a b\u1ea1n, v\u00e0 c\u1eadp nh\u1eadt n\u00f3 khi th\u1ebf gi\u1edbi xung quanh b\u1ea1n thay \u0111\u1ed5i.<\/p>\n","protected":false},"excerpt":{"rendered":"

                  Hi\u1ec3u r\u00f5 m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i l\u00e0 \u0111i\u1ec1u then ch\u1ed1t cho b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh n\u00e0o. KhungKhung ph\u00e2n t\u00edch PEST \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u00f4ng c\u1ee5 n\u1ec1n t\u1ea3ng…<\/p>\n","protected":false},"author":1,"featured_media":1698,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"Khung ph\u00e2n t\u00edch PEST: H\u01b0\u1edbng d\u1eabn h\u1ecdc t\u1eadp to\u00e0n di\u1ec7n cho sinh vi\u00ean kinh doanh \ud83d\udcca","_yoast_wpseo_metadesc":"H\u1ecdc khung ph\u00e2n t\u00edch PEST. H\u01b0\u1edbng d\u1eabn h\u1ecdc t\u1eadp to\u00e0n di\u1ec7n bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 Ch\u00ednh tr\u1ecb, Kinh t\u1ebf, X\u00e3 h\u1ed9i v\u00e0 C\u00f4ng ngh\u1ec7 cho chi\u1ebfn l\u01b0\u1ee3c kinh doanh.","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[77],"tags":[84,90],"class_list":["post-1697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-analysis","tag-academic","tag-pest-analysis"],"yoast_head":"\nKhung ph\u00e2n t\u00edch PEST: H\u01b0\u1edbng d\u1eabn h\u1ecdc t\u1eadp to\u00e0n di\u1ec7n cho sinh vi\u00ean kinh doanh \ud83d\udcca<\/title>\n<meta name=\"description\" content=\"H\u1ecdc khung ph\u00e2n t\u00edch PEST. 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